5 Common Mistakes With Ad Copy- Facebook Ads 2021

 

When it comes to ad copy, there are a lot of small mistakes which could impact your eligibility to advertise on Facebook.

So here, we’ll go over a quick run-down of the most common ways Facebook ads are rejected based on content problems.

Although we’ll go over each common problem in depth, a quick list of common problems with your ad copy that may cause Facebook to reject it is:

  1. Too Much Text
  2. Targeting Personal Attributes
  3. Misusing the Facebook Brand
  4. Disruptive ad Content
  5. Irrelevant Ad Copy
  6. Poorly Written Ad Copy

too much text


The first common mistake in ad copy which can cause problems for your ads on Facebook is the amount of text in your ad, namely having too much.

Luckily, with this rule, you’ll get a rejection message specific to having too much text, so you’ll know this is the problem Facebook is having with your ad.

In the past, Facebook had a hard rule that you couldn’t have any more than twenty percent of your ad space covered by text, and this is still a useful guideline to follow, although it’s not necessarily as cut and dry as it used to be.

Now, Facebook will gradually reduce your ad’s reach based on the amount of text.

This means that if over 20% of your ads are covered by text, your ad may not run fully, and if you have too much text, your ad may not run at all.

This means that it’s extremely important to have minimal text in your ad copy, to ensure that your Facebook ads will be as effective as they can be, and you can reap the most ROI from your Facebook marketing efforts.

In particular, if you receive a warning message stating that your text- to image ratio is rated ‘high’ you should probably rethink your ad copy.

For example, do you really need all those details in your actual ad copy, or could you include them on the landing page for only the most interested potential customers?

 

 

 

 

targeting personal attributes


The next common mistake made with Facebook ad copy is targeting personal attributes.

Although Facebook allows and encourages you to target personal attributes at the ad set level, you must be careful not to do so with the actual content of the ad.

For example, you should try to avoid using the second person perspective like “you, yours, or other”.

The most important aspect of this restriction is to make sure that users don’t feel like they’re being personally targeted.

For example, you couldn’t say “meet other Christians” but you could say “Meet Christians” In this example, by using the word ‘other’ you are implying that you know the target is Christian.

Although this may be the case, Facebook won’t allow you to make users feel like they are being targeted or singled out for advertising, even for a characteristic as broad as being Christian.

 

 

 

 

misusing the facebook brand


Another common mistake advertisers make on Facebook that results in ads being rejected is the misuse of the Facebook brand.

Because Facebook has such specific restrictions on ads using either their name or their logo, it can be tricky to get ads approved using it.

However, if you do include the Facebook name or logo, there are a few rules to follow: Capitalize Facebook and write out the full name, only use Facebook as a singular noun, and make sure the word “Facebook” is the same size, font, and color as the surrounding text. Additionally, if you’re using Facebook’s logo, you can do so, as long as you’re using the standard one, and not the one reserved for Facebook’s corporate use alone.

Relatedly, you can’t edit the brand assets of Facebook and use them in your ad creative either way. Most importantly, Facebook’s name or logo shouldn’t be the main focus of your ad.

These restrictions make it so that you can only use Facebook’s brand in ads in a very specific way, and if you don’t your ad will certainly be rejected.

For this reason, if you don’t need to include the Facebook logo in your ad, it’s usually better to just avoid messing with it altogether.

 

 

 

 

disruptive ad creative


The next mistake people sometimes make with ad copy for Facebook ads is by accidentally creating video ads which Facebook sees as disruptive.

At a basic level, you’ll want to avoid creative which includes flashing lights or rapidly shifting colors, as well as loud or otherwise confusing or disruptive music.

Additionally, the content in your video ads must follow all basic content guidelines outlined above, including restrictions on nudity, violence, and restricted substances.

Relatedly, if you’re advertising for a restricted product, your ads and product must go through the process of getting prior written permission from Facebook.

 

 

 

 

irrelevant ad copy


Another common mistake which Facebook advertisers make is having ad content which is not relevant enough to the product being offered.

Every single component of your ad must be related in some way to your intended product.

Additionally, your product must have some relevance to the target audience you’re going after.

Additionally, you’ll have to be sure any information in your ad is truthful and accurate, and doesn’t leave out any important details to either your product or your target audiences.

 

 

 

 

poorly-written ad copy


Finally, like we mentioned above, Facebook really cares about the integrity of the content on their platform.

This means that all ad content must be well written, and not include any grammatical or spelling mistakes.

This is because Facebook wants to make sure all advertisers are maintaining at least a basic level of credibility and reliability when it comes to content.

Basically, Facebook doesn’t want ads displayed on it’s platform to come across as spam.

This means that there shouldn’t be excessive punctuation either, and your ads should not include random characters or emojis, as this is an easy way to get your ad creative rejected by Facebook. 

 

 

 

 

 

why are facebook ads rejected? 5 Common Mistakes With Ad Copy- Facebook Ads 2021


Now that we’ve gone over the main reasons your Facebook ads may be rejected for ad copy reasons, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

If you’d like to learn more about e-commerce and Facebook ads, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

facebook ads and community guidelines- 2021

 

We’ll first go over Facebook’s advertising community guidelines, and why your ad may not be getting approved because of them. These are guidelines that are applicable to everyone on Facebook, not just advertisers. Because of this, the guidelines are more lenient.

On the other side, however, if you break one of these rules in your ads, you might even have your entire Facebook account banned, along with any advertising accounts associated with it. For this reason, if you’re breaking one of these rules, your ads will almost certainly be disapproved by Facebook.

We’ll go over each guideline in detail, however, the top 5 guidelines Facebook uses to decide if content is allowed on its platform are:

  1. Violence
  2. Personal Safety
  3. Generally Objectionable Content
  4. False or Misleading Content
  5. Intellectual Property

violence


The first community standard Facebook uses to decide what content is allowed or disallowed, paid or organic, is violence and criminal behavior.

Basically, if your ads involve a real, credible threat, your account will almost certainly be banned. You’ll also be banned if your ad publicizes or helps to coordinate real world violence. Why is this a guideline?

It allows Facebook to have a place to point back to when they ban accounts for the violation of this rule.

Most infractions of this rule would seem obvious, but it’s also one of the most important ones to Facebook, because it helps them protect themselves legally, and take actions against accounts that they see as problematic.

This is the guideline Facebook takes most seriously, as it has the most potential for real- world implications.

Because of this, it’s important to stay far away from any implications of real-world violence, lest Facebook take action against your account.

 

 

 

 

personal safety


The next type of context Facebook has guidelines against has to do with personal safety.

Although this may be obvious as well, your ads may not encourage self-injury or suicide, as well as anything involving sexual exploitation, harassment and bullying, or content which knowingly and purposefully spreads someone’s personal, confidential information.

Any ads containing this type of connect will be rejected, and your ad account will likely receive a strike or be banned altogether.

 

 

 

 

Generally objectionable content


The next content guideline Facebook provides for all users of its platform is generally objectionable content.

This is also tricky, but it pretty much includes anything objectionable that Facebook has not already covered in another guideline.

If it’s objectionable to Facebook’s ad team, be prepared for your ad to be rejected.

This means that if you’re on the fence about whether or not a guideline covers your content, then this one probably does. Basically, if your content is questionable, it will probably get rejected under this guideline.

 

 

 

 

false or misleading content


Facebook also has a guideline against false content. This includes any content it views as spam, which could include misleading content or a landing page which will give users a bad experience.

Why is this a guideline?

Basically, Facebook wants to make sure that users have a good experience on any website they access from their platform, as connected sites can impact how users view Facebook as a social media platform overall.

Additionally, Facebook wants to make sure that users will eventually return to Facebook after clicking on an ad, and not stop browsing altogether because of a bad experience with an intrusive landing page they got to from clicking your ad.

If your ad contains misleading claims or spam, it will almost certainly be rejected by Facebook’s advertising team.

 

 

 

 

intellectual property


The last guideline which Facebook checks content against for both users and advertisers is their intellectual property guideline. Your ad must not violate any existing trademarks or copyrights.

Additionally, it must not include any intellectual property. Luckily, Facebook gives us the specifics of what counts as an intellectual property violation, which you can read about here. 

If your ad violates one of these standards, chances are it’ll be rejected every time, and might even cause your Facebook ad account some issues if the problems with your ads are serious enough. So if you’re sure you’re not violating one of these rules, then you’re ads will most likely be okay on Facebook.

 

 

 

 

why are facebook ads rejected? facebook’s community guideline- 2021


Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

If you’d like to learn more about e-commerce and Facebook ads, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

facebook ads and banned products

facebook ads and products disallowed by facebook

We’ll go over each category in detail, but a quick list of items which are completely disallowed by Facebook is:

  1. Weapons and Ammo
  2. Unsafe Supplements
  3. Adult Content
  4. Cryptocurrencies
  5. Surveillance equipment
  6. Payday Loans
  7. Multi-Level Marketing
  8. Penny Auctions
  9. Tobacco Products
  10. Prescription Drugs
  11. Paraphernalia
  12. Counterfeit Documents
  13. Spam
  14. Nonexistent Functionality

weapons and ammo


The first category of items which Facebook disallows entirely are weapons, ammunition, and explosives. Basically, you won’t be able to advertise on Facebook anything which could be construed as a weapon.

As a general guideline, if it’s purpose is to hurt someone, it generally won’t be able to be advertised on the platform.

However, you can advertise for interest sites about these products, including blogs or forums, as long as these sites aren’t directly selling these products.

Additionally, your ad copy must not feature these products at all, even if your landing page has to do with them.

Relatedly, you must be careful that your landing page couldn’t be construed as an ad for these types of products.

Because of the type of restrictions on this class of products, it’s generally not worth it to advertise on Facebook for them.

 

 

 

 

unsafe supplements


The next class of completely disallowed products for Facebook advertising are unsafe supplements.

While it’s completely up to Facebook to decide which supplements are deemed unsafe, there are some categories which they’ve singled out as unsafe.

These include steroids, chitosan, comfrey, ephedra, and HGH. If your intended supplement is similar to one of these products, you’ll likely have the ad disapproved by Facebook.

Advertising unsafe supplements is one of the fastest ways to get your ad account restricted by Facebook.

 

 

 

 

adult content


The next class of disallowed products are “adult” products. Facebook doesn’t allow for ads about sex toys, dirty magazines, or “adult dating services” anything sex or pornography-related is pretty much certain to be disallowed by Facebook.

This is because although you could target your ads to only those 18+ and single, Facebook doesn’t want the risk of allowing these types of ads on their platform to tarnish their name.

When you’re advertising contraceptives, be sure to only market the contraceptive benefits of your product.

 

 

 

 

cryptocurrencies


The next type of product for which Facebook doesn’t allow ads on their platform are cryptocurrencies.

With how volatile cryptocurrencies can be, and with how complex the fundamentals can become, it’s no wonder Facebook restricts ads about cryptocurrencies almost completely.

One of the main reasons Facebook has decided to ban cryptocurrencies is that they found that ads in this category often contain misleading or deceptive promotional practices.

This is pretty telling, because it shows how much of a problem scams are within the cryptocurrency community.

 

 

 

 

surveillance equipment


The next type of product disallowed by Facebook is surveillance equipment.

At its simplest, this policy states that if you can use it to spy on other people, you can’t advertise it on Facebook.

If you’re advertising a hidden camera, cell phone tracker, or nanny cam, you can expect to get your ad rejected by Facebook.

 

 

 

 

payday loans


The next type of product which Facebook has disallowed ads for completely are payday loans, and this is probably for the best.

Payday loans are almost always predatory, so it’s no wonder Facebook wants to stay as far away from them as possible.

Additionally, payday loans have been under greater scrutiny by regulators, so Facebook may be trying to avoid heat altogether.

These types of loans are high-interest and short term, explicitly intended to cover expenses between paydays.

Additionally, these types of loans have been frequently accused of taking advantage of lower- income consumers.

 

 

 

 

multi-level marketing


Next up in terms of items disallowed entirely by Facebook are multi level pyramid schemes. This is an important one because if your ad gets rejected for this reason, it may be because your business is being misclassified as a multi-level marketing scheme.

To make sure this isn’t the case, you’ll want to make sure your business model is clearly described in any ad where you’re offering people the opportunity to make money.

Both the ways in which they will make money and how you will make money through that must be clearly described.

If the business model looks like a triangle, expect Facebook to reject your ads.

 

 

 

 

penny autions


Facebook also does not allow ads for penny auctions. These are online events where a consumer pays a small fee to buy a bid on an item.

The reason that these are disallowed entirely by Facebook is that they are more often than not fraudulent, and at their best, they are still very similar to gambling.

Because of this, Facebook disallows ads for penny auctions entirely.

 

 

 

 

tobacco products


The next class of products disallowed by Facebook are tobacco products.

Unlike alcohol, you may not advertise tobacco products at all, even if they’re being targeted to only people over 18 and follow local laws.

This is because in most regions, tobacco advertising is more heavily restricted, making the amount of advertising that could be shown very limited.

For this reason, Facebook has decided that tobacco products may not be advertised at all, because it simply isn’t worth the hassle of making sure ads follow the local laws.

Remember, Facebook has to review every ad, and if each one has tons of restrictions, that makes their job harder. However, there are a couple important exceptions.

Firstly, anti-smoking ads are completely fine, as are ads which point users to a community page or interest site for the topic.

Similarly to guns and ammunition, you must be sure that the site you’re pointing users towards does not directly sell any prohibited products, especially tobacco products.

 

 

 

 

prescription drugs


Even if they are technically legal, Facebook does not allow ads for any prescription drugs. This can be tricky, because although the drugs themselves are disallowed, the actual pharmacies are not.

If you’re advertising for a pharmacy on Facebook, make sure to never mention actual specific pharmaceuticals, as this will get your ad copy rejected.

 

 

 

 

paraphenalia


Any ads for products which are intended to be used for illegal products are not allowed. This makes selling drug paraphernalia on Facebook impossible.

Facebook does this to protect the name of the platform. And if you’re thinking about advertising “water pipes” for “tobacco” you also won’t be able to do that, because tobacco products are banned altogether as well.

For this reason, you’re better off looking elsewhere to advertise these types of products.

 

 

 

 

counterfeit documents


This one may seem obvious, but Facebook doesn’t allow for the advertising of any counterfeit documents, such as passports, school ids, or driver’s licenses.

If you’re intending to advertise for counterfeit documents, you’ll be in for a rough time when it comes to Facebook ads.

 

 

 

 

spam and sensational content


You’ll have to make sure nothing in your ad could be construed as spam, such as fake warning messages or popups. You’ll have to make sure your landing page is free from these intrusive techniques as well.

Additionally, you can’t link to sites that contain malware from your ads or landing pages. Doing this is the easiest way to get an ad rejected by Facebook for spam or malware reasons.

The next category of ads which Facebook does not allow are ads that contain sensationalized content. This can be a tricky one, because it’s up[ to Facebook to decide what is considered sensational or not.

However, the main guideline is to generally not include ad content meant to scare or shock it’s viewers. Additionally, you cannot make an ad that depicts either threats of violence or actual violence, implied or explicit.

For example, you can’t have a picture of a person holding a gun. If you have an image like that in your ad, expect for it to be rejected by Facebook.

 

 

 

 

nonexistant functionality


The last type of product which are completely disallowed by products are ads which contain nonexistent functionality. For example, you couldn’t have a play button in your ad that doesn’t work. Another example of nonexistent functionality would be a checkbox on your ad that doesn’t check the box, but instead brings them to your site.

Now that we’ve gone over both the products that Facebook has restrictions on and the products which Facebook disallows entirely, hopefully you’ll be prepared to tackle Facebook ads. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

restricted items for facebook ads-2021

With the rise of e-commerce, it’s never been more popular to advertise on Facebook. However for some products, you’ll have to meet a certain list of additional requirements before Facebook will allow you to run ads. If you don’t follow these steps, then your ad will be rejected by Facebook, and your account may face action against it.

For these products, you’ll have to meet a certain list of requirements before advertising on Facebook, which include prior written permission from Facebook. We’ll go over them all in detail, but if you’re just looking for a quick answer, this is a brief list of items with additional restrictions placed on them by Facebook:

 

  1. Alcohol
  2. Dating Services
  3. Gambling
  4. Online Pharmacies
  5. Safe Supplements
  6. Subscription Services
  7. Financial Services
  8. Student Loan Services
  9. Cosmetics and Weight Loss Products or Services

 

 

alcohol


The first product subject to additional restrictions is alcohol, which shouldn’t come as a shock to most. With the large amount of advertising restrictions placed on alcohol in the real world, it makes sense that Facebook would be extremely wary about who can advertise on it’s platform.

Because of this, you’ll have to go through a review process with Facebook prior to running ads for any alcoholic products.

Additionally, your ads can only be run in certain areas because they must follow all local applicable laws to that area.

That means that for advertisements on Facebook featuring alcohol, they’ll have to be extremely targeted to a specific geographical area. This, along with age restrictions, can cause many alcohol product ads to be rejected by Facebook, and makes it much more difficult to get your ads approved.

Overall, unless you’re already a big-time player in the alcohol game, setting up ads on Facebook for alcoholic products is probably more trouble than it’s worth.

 

 

 

 

dating services


The second type of product with additional restrictions placed on it by Facebook is dating services. Although ads for dating services are allowed on Facebook, there are some surprisingly heavy restrictions placed upon them.

First of all, Facebook won’t allow you to encourage cheating through their ads, even indirectly- you must target only people who are either “single” or “unspecified” in their relationship status.

Additionally, you can target only “men” or “women”, but not both. And lastly, you may only target adults who are aged 18 and up.

Although this one may seem obvious, it’s worth keeping in mind as it can reduce potential audience size, especially in countries outside the U.S. where dating services are more acceptable for people aged 16-18.

However, the list of restrictions doesn’t stop there- you’ll also have to keep your ads “PG”, which means absolutely no sexual contact, implied or otherwise, and no excessive showing of the skin, even if it’s not explicitly sexual in nature.

When it comes to this restriction in particular, Facebook is very diligent about reviewing ads. Some other types of prohibited images for Facebook ads are either pixelated or blurred images, or selfies.

If after all this, you still want to advertise your dating service on Facebook, you should review their more specific policies to ensure you don’t get banned from the platform for some easily avoidable mistake in your ad copy or targeting.

 

 

 

 

gambling


The third type of product that Facebook has additional advertising restrictions on is real-money gambling. One catch here is that real- money includes a variety of things, including any in-game currencies which can be exchanged for real life currencies, like tokens, as well as cryptocurrencies like bitcoin.

Additionally, in Facebook’s eyes, gambling includes games where you must pay to continue to play, where playing allows some chance at a prize.

The largest hurdle to overcome with online casino gambling using real money is that you’ll have to have your business reviewed by Facebook’s ad team and receive prior written permission in order to have your ads approved. This means that it will be much harder for those who are less established or don’t have as credible a store front. 

Although this kind of restriction does make sense for the consumer, it does produce a significant barrier to entry for anyone looking to advertise their online gambling through Facebook.

However, this isn’t the only restriction. You’ll also have to target users only over 18, and only in areas where gambling is allowed. Because of the huge restrictions in targeting, especially in the United States, gambling advertisements can be a tricky thing to work out within Facebook.

For this reason, we think that unless you’re established in gambling advertising already, it’s probably not worth advertising gambling products or sites on Facebook.

 

 

 

 

online pharmacies


Online pharmacies are a tricky one. Although they are allowed, you’ll have to go through a review process and obtain prior written permission from Facebook to advertise online pharmaceuticals.

They also require restricted targeting, for example you must only advertise to individuals 18 and up.

Ads must also not promote specific drugs, only the actual pharmacies.

For this reason, similar to alcohol and gambling, it will be difficult to enter the world of Facebook advertisements for pharmaceuticals.

 

 

 

 

safe supplements


The next type of product which Facebook has restrictions on are supplements.

Although supplements themselves must go through a rigorous review process themselves to be advertised at all, once they have been deemed by Facebook to be safe, they still have additional restrictions when it comes to targeting, namely that you can only advertise to those 18 and up.

So, although it is possible to advertise supplements on Facebook, they must be both deemed safe by Facebook and targeted to the appropriate audience.

These restrictions are easier to deal with than the abovementioned restrictions, but they should still be considered when you’re developing your Facebook ad strategy.

 

 

 

 

suscription services


The next type of product which has additional restrictions on it are subscription services.

Surprisingly, there are a fair amount of different restrictions Facebook places restrictions on.

Firstly, your landing page- the page where your customers are sent to after clicking on your ad- must have a checkbox where the potential customer acknowledges the terms and conditions.

Additionally, this box must be unchecked by default, so the customer actually has to check the box. 

Secondly, you’ll have to provide a link to your business’s privacy on that same landing page. 

You’ll also have to clearly display the price of the subscription item, including any special details about recurring charges, like how often it will be charged and how much, as well as any special introductory price offers that then increase to different rates.

These details should be displayed in both your terms and conditions, and in your landing page’s main content. 

The page’s content should also contain a reasonable summary of the terms and conditions, such as in the product description area of your subscription. This content should include the main information of the terms and conditions, including the details about cancelling the service.

 

 

 

subscriptions can be tricky

 

This is one area where some will have problems getting their ad rejected, because you have to make sure details on cancelling the subscriptions are included in both the terms and conditions section, and in your landing page’s main content.

Facebook will look for this first when determining if your ad should be accepted or rejected. 

Additionally, targeting for subscription services is only able to be targeted to those 18 years and older, which naturally limits the potential audience for any subscription product. 

The ad content must also clearly state that there is a subscription required, and that charges are recurring. This can limit your options with creative, because you’ll have to include that information in every ad. 

When it comes to free trials, the landing page and the ad must disclose all relative information, such as when the trial ends, how much the subscription will cost after the trial, and how often they will be charged after the trial.

Although this is relatively simple to set up, it can limit your creativity with your ad copy, because again, you’ll have to include this information in every ad and on your landing page for the ad.

Overall, when it comes to subscription products, they’re not quite as difficult to get approved for as some of the other categories of restricted products, like alcohol or online gambling.

However, they still have their fair share of hoops to jump through, but as long as you make sure to play by Facebook’s rules, you should be able to set up ads for subscriptions on Facebook just fine.

 

financial products and services


The next type of product which Facebook has placed additional advertising restrictions on are financial services. This category includes credit cards, loans, and insurance services.

This one is not quite as tricky as the other products, as it pretty much just follows basic finance advertising requirements.

First of all, you’ll have to be careful about your landing page. You can’t have an ad directly link to a page asking for credit card information, or their financial details.

Instead, you’ll need to have a product page with a clear description of your product or service and any fees involved, which then links to that conversion page.

 

 

 

 

student loan services


The next type of product which Facebook has placed additional advertising restrictions on are student loan services. If you’re targeting people on Facebook for student loan services, it’s possible, but Facebook has placed some additional restrictions.

Firstly and most importantly, you can only target those 18 and up.

Secondly, you’ll have to be a little more careful about any claims you make.

Make sure your ad copy is absolutely above reproach, and avoid anything that could be constructed as deceptive, misleading, or fraudulent, and make sure your landing page is up to snuff on these aspects as well.

 

 

 

 

cosmetics and weight loss


The next restricted product we’ll go over here are cosmetic and weight loss ads. Although there are some additional restrictions,. The main ones are that your ad cannot contain and before and after type images and that you must target your products or services to only those aged 18 and up.

These are the item types that Facebook has placed additional restrictions on for advertising, but are still allowed on the platform. If you’re planning on advertising in one of these areas on Facebook, it’s a good idea to go over what you’ll need specifically to appease Facebook.

If you’d like to learn more about Facebook ads, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

 

why are facebook ads rejected?

Top 5 reasons you facebook ads may be getting rejected- Facebook ads in 2021

 

With the rapid rise of e-commerce and the even more rapid rise of Facebook ads, it’s never been more important, and effective, to advertise on Facebook. However, all too often we see that dreaded red dot, indicating that one of your ads has been rejected for any number of reasons.

This can be frustrating, especially if you have no idea why your ad wasn’t approved. Additionally, after too many ads are rejected, your advertising access may be limited or restricted all together, which can spell a big problem for online marketers, especially if you’ve been using Facebook ads for a while. In this article, we’ll go over the five most likely reasons your ads may have been rejected by Facebook.

So why aren’t your ads being served on Facebook? The top 5 reasons your ads may be rejected are:

  1. You’re advertising something Facebook has placed additional restrictions on,
  2. You’re advertising something prohibited,
  3. You’re not following Facebook’s community standards.
  4. You’ve made a mistake with  your ad content.
  5. You’ve made a mistake with your landing page.

 

For the first two in particular, it’s easy to make a mistake that could get your ad rejected. So lets get started. In this article, we’ll Go over all of them, but if you’d like more in-depth details about every topic, feel free to check out their individual articles as well!

products with additional restrictions

 

The first reason you may see your ads getting rejected by Facebook is if you are advertising something that Facebook has deemed needs additional scrutiny and restrictions on.

For these products, you’ll have to meet a certain list of requirements before advertising on Facebook, which include prior written permission from Facebook. We’ll go over them all in detail, but if you’re just looking for a quick answer, this is a brief list of items with additional restrictions placed on them by Facebook:

 

  1. Alcohol
  2. Dating Services
  3. Gambling
  4. Online Pharmacies
  5. Safe Supplements
  6. Subscription Services
  7. Financial Services
  8. Student Loan Services
  9. Cosmetics and Weight Loss Products or Services

 

 

alcohol


The first product subject to additional restrictions is alcohol, which shouldn’t come as a shock to most. With the large amount of advertising restrictions placed on alcohol in the real world, it makes sense that Facebook would be extremely wary about who can advertise on it’s platform.

Because of this, you’ll have to go through a review process with Facebook prior to running ads for any alcoholic products.

Additionally, your ads can only be run in certain areas because they must follow all local applicable laws to that area.

That means that for advertisements on Facebook featuring alcohol, they’ll have to be extremely targeted to a specific geographical area. This, along with age restrictions, can cause many alcohol product ads to be rejected by Facebook, and makes it much more difficult to get your ads approved.

Overall, unless you’re already a big-time player in the alcohol game, setting up ads on Facebook for alcoholic products is probably more trouble than it’s worth.

 

 

 

 

dating services


The second type of product with additional restrictions placed on it by Facebook is dating services. Although ads for dating services are allowed on Facebook, there are some surprisingly heavy restrictions placed upon them.

First of all, Facebook won’t allow you to encourage cheating through their ads, even indirectly- you must target only people who are either “single” or “unspecified” in their relationship status.

Additionally, you can target only “men” or “women”, but not both. And lastly, you may only target adults who are aged 18 and up.

Although this one may seem obvious, it’s worth keeping in mind as it can reduce potential audience size, especially in countries outside the U.S. where dating services are more acceptable for people aged 16-18.

However, the list of restrictions doesn’t stop there- you’ll also have to keep your ads “PG”, which means absolutely no sexual contact, implied or otherwise, and no excessive showing of the skin, even if it’s not explicitly sexual in nature.

When it comes to this restriction in particular, Facebook is very diligent about reviewing ads. Some other types of prohibited images for Facebook ads are either pixelated or blurred images, or selfies.

If after all this, you still want to advertise your dating service on Facebook, you should review their more specific policies to ensure you don’t get banned from the platform for some easily avoidable mistake in your ad copy or targeting.

 

 

 

 

gambling


The third type of product that Facebook has additional advertising restrictions on is real-money gambling. One catch here is that real- money includes a variety of things, including any in-game currencies which can be exchanged for real life currencies, like tokens, as well as cryptocurrencies like bitcoin.

Additionally, in Facebook’s eyes, gambling includes games where you must pay to continue to play, where playing allows some chance at a prize.

The largest hurdle to overcome with online casino gambling using real money is that you’ll have to have your business reviewed by Facebook’s ad team and receive prior written permission in order to have your ads approved. This means that it will be much harder for those who are less established or don’t have as credible a store front. 

Although this kind of restriction does make sense for the consumer, it does produce a significant barrier to entry for anyone looking to advertise their online gambling through Facebook.

However, this isn’t the only restriction. You’ll also have to target users only over 18, and only in areas where gambling is allowed. Because of the huge restrictions in targeting, especially in the United States, gambling advertisements can be a tricky thing to work out within Facebook.

For this reason, we think that unless you’re established in gambling advertising already, it’s probably not worth advertising gambling products or sites on Facebook.

 

 

 

 

online pharmacies


Online pharmacies are a tricky one. Although they are allowed, you’ll have to go through a review process and obtain prior written permission from Facebook to advertise online pharmaceuticals.

They also require restricted targeting, for example you must only advertise to individuals 18 and up.

Ads must also not promote specific drugs, only the actual pharmacies.

For this reason, similar to alcohol and gambling, it will be difficult to enter the world of Facebook advertisements for pharmaceuticals.

 

 

 

 

safe supplements


The next type of product which Facebook has restrictions on are supplements.

Although supplements themselves must go through a rigorous review process themselves to be advertised at all, once they have been deemed by Facebook to be safe, they still have additional restrictions when it comes to targeting, namely that you can only advertise to those 18 and up.

So, although it is possible to advertise supplements on Facebook, they must be both deemed safe by Facebook and targeted to the appropriate audience.

These restrictions are easier to deal with than the abovementioned restrictions, but they should still be considered when you’re developing your Facebook ad strategy.

 

 

 

 

suscription services


The next type of product which has additional restrictions on it are subscription services.

Surprisingly, there are a fair amount of different restrictions Facebook places restrictions on.

Firstly, your landing page- the page where your customers are sent to after clicking on your ad- must have a checkbox where the potential customer acknowledges the terms and conditions.

Additionally, this box must be unchecked by default, so the customer actually has to check the box. 

Secondly, you’ll have to provide a link to your business’s privacy on that same landing page. 

You’ll also have to clearly display the price of the subscription item, including any special details about recurring charges, like how often it will be charged and how much, as well as any special introductory price offers that then increase to different rates.

These details should be displayed in both your terms and conditions, and in your landing page’s main content. 

The page’s content should also contain a reasonable summary of the terms and conditions, such as in the product description area of your subscription. This content should include the main information of the terms and conditions, including the details about cancelling the service.

 

 

 

subscriptions can be tricky

 

This is one area where some will have problems getting their ad rejected, because you have to make sure details on cancelling the subscriptions are included in both the terms and conditions section, and in your landing page’s main content.

Facebook will look for this first when determining if your ad should be accepted or rejected. 

Additionally, targeting for subscription services is only able to be targeted to those 18 years and older, which naturally limits the potential audience for any subscription product. 

The ad content must also clearly state that there is a subscription required, and that charges are recurring. This can limit your options with creative, because you’ll have to include that information in every ad. 

When it comes to free trials, the landing page and the ad must disclose all relative information, such as when the trial ends, how much the subscription will cost after the trial, and how often they will be charged after the trial.

Although this is relatively simple to set up, it can limit your creativity with your ad copy, because again, you’ll have to include this information in every ad and on your landing page for the ad.

Overall, when it comes to subscription products, they’re not quite as difficult to get approved for as some of the other categories of restricted products, like alcohol or online gambling.

However, they still have their fair share of hoops to jump through, but as long as you make sure to play by Facebook’s rules, you should be able to set up ads for subscriptions on Facebook just fine.

 

financial products and services


The next type of product which Facebook has placed additional advertising restrictions on are financial services. This category includes credit cards, loans, and insurance services.

This one is not quite as tricky as the other products, as it pretty much just follows basic finance advertising requirements.

First of all, you’ll have to be careful about your landing page. You can’t have an ad directly link to a page asking for credit card information, or their financial details.

Instead, you’ll need to have a product page with a clear description of your product or service and any fees involved, which then links to that conversion page.

 

 

 

 

student loan services


The next type of product which Facebook has placed additional advertising restrictions on are student loan services. If you’re targeting people on Facebook for student loan services, it’s possible, but Facebook has placed some additional restrictions.

Firstly and most importantly, you can only target those 18 and up.

Secondly, you’ll have to be a little more careful about any claims you make.

Make sure your ad copy is absolutely above reproach, and avoid anything that could be constructed as deceptive, misleading, or fraudulent, and make sure your landing page is up to snuff on these aspects as well.

 

 

 

 

cosmetics and weight loss


The next restricted product we’ll go over here are cosmetic and weight loss ads. Although there are some additional restrictions,. The main ones are that your ad cannot contain and before and after type images and that you must target your products or services to only those aged 18 and up.

These are the item types that Facebook has placed additional restrictions on for advertising, but are still allowed on the platform. However, there are some products which Facebook disallows entirely, which we’ll go over next.

 

 

 

 

facebook ads and banned products

facebook ads and products disallowed by facebook

We’ll go over each category in detail, but a quick list of items which are completely disallowed by Facebook is:

  1. Weapons and Ammo
  2. Unsafe Supplements
  3. Adult Content
  4. Cryptocurrencies
  5. Surveillance equipment
  6. Payday Loans
  7. Multi-Level Marketing
  8. Penny Auctions
  9. Tobacco Products
  10. Prescription Drugs
  11. Paraphernalia
  12. Counterfeit Documents
  13. Spam
  14. Nonexistent Functionality

weapons and ammo


The first category of items which Facebook disallows entirely are weapons, ammunition, and explosives. Basically, you won’t be able to advertise on Facebook anything which could be construed as a weapon.

As a general guideline, if it’s purpose is to hurt someone, it generally won’t be able to be advertised on the platform.

However, you can advertise for interest sites about these products, including blogs or forums, as long as these sites aren’t directly selling these products.

Additionally, your ad copy must not feature these products at all, even if your landing page has to do with them.

Relatedly, you must be careful that your landing page couldn’t be construed as an ad for these types of products.

Because of the type of restrictions on this class of products, it’s generally not worth it to advertise on Facebook for them.

 

 

 

 

unsafe supplements


The next class of completely disallowed products for Facebook advertising are unsafe supplements.

While it’s completely up to Facebook to decide which supplements are deemed unsafe, there are some categories which they’ve singled out as unsafe.

These include steroids, chitosan, comfrey, ephedra, and HGH. If your intended supplement is similar to one of these products, you’ll likely have the ad disapproved by Facebook.

Advertising unsafe supplements is one of the fastest ways to get your ad account restricted by Facebook.

 

 

 

 

adult content


The next class of disallowed products are “adult” products. Facebook doesn’t allow for ads about sex toys, dirty magazines, or “adult dating services” anything sex or pornography-related is pretty much certain to be disallowed by Facebook.

This is because although you could target your ads to only those 18+ and single, Facebook doesn’t want the risk of allowing these types of ads on their platform to tarnish their name.

When you’re advertising contraceptives, be sure to only market the contraceptive benefits of your product.

 

 

 

 

cryptocurrencies


The next type of product for which Facebook doesn’t allow ads on their platform are cryptocurrencies.

With how volatile cryptocurrencies can be, and with how complex the fundamentals can become, it’s no wonder Facebook restricts ads about cryptocurrencies almost completely.

One of the main reasons Facebook has decided to ban cryptocurrencies is that they found that ads in this category often contain misleading or deceptive promotional practices.

This is pretty telling, because it shows how much of a problem scams are within the cryptocurrency community.

 

 

 

 

surveillance equipment


The next type of product disallowed by Facebook is surveillance equipment.

At its simplest, this policy states that if you can use it to spy on other people, you can’t advertise it on Facebook.

If you’re advertising a hidden camera, cell phone tracker, or nanny cam, you can expect to get your ad rejected by Facebook.

 

 

 

 

payday loans


The next type of product which Facebook has disallowed ads for completely are payday loans, and this is probably for the best.

Payday loans are almost always predatory, so it’s no wonder Facebook wants to stay as far away from them as possible.

Additionally, payday loans have been under greater scrutiny by regulators, so Facebook may be trying to avoid heat altogether.

These types of loans are high-interest and short term, explicitly intended to cover expenses between paydays.

Additionally, these types of loans have been frequently accused of taking advantage of lower- income consumers.

 

 

 

 

multi-level marketing


Next up in terms of items disallowed entirely by Facebook are multi level pyramid schemes. This is an important one because if your ad gets rejected for this reason, it may be because your business is being misclassified as a multi-level marketing scheme.

To make sure this isn’t the case, you’ll want to make sure your business model is clearly described in any ad where you’re offering people the opportunity to make money.

Both the ways in which they will make money and how you will make money through that must be clearly described.

If the business model looks like a triangle, expect Facebook to reject your ads.

 

 

 

 

penny autions


Facebook also does not allow ads for penny auctions. These are online events where a consumer pays a small fee to buy a bid on an item.

The reason that these are disallowed entirely by Facebook is that they are more often than not fraudulent, and at their best, they are still very similar to gambling.

Because of this, Facebook disallows ads for penny auctions entirely.

 

 

 

 

tobacco products


The next class of products disallowed by Facebook are tobacco products.

Unlike alcohol, you may not advertise tobacco products at all, even if they’re being targeted to only people over 18 and follow local laws.

This is because in most regions, tobacco advertising is more heavily restricted, making the amount of advertising that could be shown very limited.

For this reason, Facebook has decided that tobacco products may not be advertised at all, because it simply isn’t worth the hassle of making sure ads follow the local laws.

Remember, Facebook has to review every ad, and if each one has tons of restrictions, that makes their job harder. However, there are a couple important exceptions.

Firstly, anti-smoking ads are completely fine, as are ads which point users to a community page or interest site for the topic.

Similarly to guns and ammunition, you must be sure that the site you’re pointing users towards does not directly sell any prohibited products, especially tobacco products.

 

 

 

 

prescription drugs


Even if they are technically legal, Facebook does not allow ads for any prescription drugs. This can be tricky, because although the drugs themselves are disallowed, the actual pharmacies are not.

If you’re advertising for a pharmacy on Facebook, make sure to never mention actual specific pharmaceuticals, as this will get your ad copy rejected.

 

 

 

 

paraphenalia


Any ads for products which are intended to be used for illegal products are not allowed. This makes selling drug paraphernalia on Facebook impossible.

Facebook does this to protect the name of the platform. And if you’re thinking about advertising “water pipes” for “tobacco” you also won’t be able to do that, because tobacco products are banned altogether as well.

For this reason, you’re better off looking elsewhere to advertise these types of products.

 

 

 

 

counterfeit documents


This one may seem obvious, but Facebook doesn’t allow for the advertising of any counterfeit documents, such as passports, school ids, or driver’s licenses.

If you’re intending to advertise for counterfeit documents, you’ll be in for a rough time when it comes to Facebook ads.

 

 

 

 

spam and sensational content


You’ll have to make sure nothing in your ad could be construed as spam, such as fake warning messages or popups. You’ll have to make sure your landing page is free from these intrusive techniques as well.

Additionally, you can’t link to sites that contain malware from your ads or landing pages. Doing this is the easiest way to get an ad rejected by Facebook for spam or malware reasons.

The next category of ads which Facebook does not allow are ads that contain sensationalized content. This can be a tricky one, because it’s up[ to Facebook to decide what is considered sensational or not.

However, the main guideline is to generally not include ad content meant to scare or shock it’s viewers. Additionally, you cannot make an ad that depicts either threats of violence or actual violence, implied or explicit.

For example, you can’t have a picture of a person holding a gun. If you have an image like that in your ad, expect for it to be rejected by Facebook.

 

 

 

 

nonexistant functionality


The last type of product which are completely disallowed by products are ads which contain nonexistent functionality. For example, you couldn’t have a play button in your ad that doesn’t work. Another example of nonexistent functionality would be a checkbox on your ad that doesn’t check the box, but instead brings them to your site.

Now that we’ve gone over both the products that Facebook has restrictions on and the products which Facebook disallows entirely, let’s go overs one reason why your ad could still be rejected by Facebook even if you’re not advertising a product in one of these restricted classes.

 

 

 

 

facebook ads and community guidelines

 

We’ll first go over Facebook’s advertising community guidelines, and why your ad may not be getting approved because of them. These are guidelines that are applicable to everyone on Facebook, not just advertisers. Because of this, the guidelines are more lenient.

On the other side, however, if you break one of these rules in your ads, you might even have your entire Facebook account banned, along with any advertising accounts associated with it. For this reason, if you’re breaking one of these rules, your ads will almost certainly be disapproved by Facebook.

We’ll go over each guideline in detail, however, the top 5 guidelines Facebook uses to decide if content is allowed on its platform are:

  1. Violence
  2. Personal Safety
  3. Generally Objectionable Content
  4. False or Misleading Content
  5. Intellectual Property

violence


The first community standard Facebook uses to decide what content is allowed or disallowed, paid or organic, is violence and criminal behavior.

Basically, if your ads involve a real, credible threat, your account will almost certainly be banned. You’ll also be banned if your ad publicizes or helps to coordinate real world violence. Why is this a guideline?

It allows Facebook to have a place to point back to when they ban accounts for the violation of this rule.

Most infractions of this rule would seem obvious, but it’s also one of the most important ones to Facebook, because it helps them protect themselves legally, and take actions against accounts that they see as problematic.

This is the guideline Facebook takes most seriously, as it has the most potential for real- world implications.

Because of this, it’s important to stay far away from any implications of real-world violence, lest Facebook take action against your account.

 

 

 

 

personal safety


The next type of context Facebook has guidelines against has to do with personal safety.

Although this may be obvious as well, your ads may not encourage self-injury or suicide, as well as anything involving sexual exploitation, harassment and bullying, or content which knowingly and purposefully spreads someone’s personal, confidential information.

Any ads containing this type of connect will be rejected, and your ad account will likely receive a strike or be banned altogether.

 

 

 

 

Generally objectionable content


The next content guideline Facebook provides for all users of its platform is generally objectionable content.

This is also tricky, but it pretty much includes anything objectionable that Facebook has not already covered in another guideline.

If it’s objectionable to Facebook’s ad team, be prepared for your ad to be rejected.

This means that if you’re on the fence about whether or not a guideline covers your content, then this one probably does. Basically, if your content is questionable, it will probably get rejected under this guideline.

 

 

 

 

false or misleading content


Facebook also has a guideline against false content. This includes any content it views as spam, which could include misleading content or a landing page which will give users a bad experience.

Why is this a guideline?

Basically, Facebook wants to make sure that users have a good experience on any website they access from their platform, as connected sites can impact how users view Facebook as a social media platform overall.

Additionally, Facebook wants to make sure that users will eventually return to Facebook after clicking on an ad, and not stop browsing altogether because of a bad experience with an intrusive landing page they got to from clicking your ad.

If your ad contains misleading claims or spam, it will almost certainly be rejected by Facebook’s advertising team.

 

 

 

 

intellectual property


The last guideline which Facebook checks content against for both users and advertisers is their intellectual property guideline. Your ad must not violate any existing trademarks or copyrights.

Additionally, it must not include any intellectual property. Luckily, Facebook gives us the specifics of what counts as an intellectual property violation, which you can read about here. 

If your ad violates one of these standards, chances are it’ll be rejected every time, and might even cause your Facebook ad account some issues if the problems with your ads are serious enough. So if you’re sure you’re not violating one of these rules, why might your ads still be getting rejected?

Well, you might just be making a mistake with the actual copy(content) of your ad, which we’ll go over now.

 

 

 

 

ad copy and facebook ad rejection

 

When it comes to ad copy, there are a lot of small mistakes which could impact your eligibility to advertise on Facebook.

So here, we’ll go over a quick run-down of the most common ways Facebook ads are rejected based on content problems.

Although we’ll go over each common problem in depth, a quick list of common problems with your ad copy that may cause Facebook to reject it is:

  1. Too Much Text
  2. Targeting Personal Attributes
  3. Misusing the Facebook Brand
  4. Disruptive ad Content
  5. Irrelevant Ad Copy
  6. Poorly Written Ad Copy

too much text


The first common mistake in ad copy which can cause problems for your ads on Facebook is the amount of text in your ad, namely having too much.

Luckily, with this rule, you’ll get a rejection message specific to having too much text, so you’ll know this is the problem Facebook is having with your ad.

In the past, Facebook had a hard rule that you couldn’t have any more than twenty percent of your ad space covered by text, and this is still a useful guideline to follow, although it’s not necessarily as cut and dry as it used to be.

Now, Facebook will gradually reduce your ad’s reach based on the amount of text.

This means that if over 20% of your ads are covered by text, your ad may not run fully, and if you have too much text, your ad may not run at all.

This means that it’s extremely important to have minimal text in your ad copy, to ensure that your Facebook ads will be as effective as they can be, and you can reap the most ROI from your Facebook marketing efforts.

In particular, if you receive a warning message stating that your text- to image ratio is rated ‘high’ you should probably rethink your ad copy.

For example, do you really need all those details in your actual ad copy, or could you include them on the landing page for only the most interested potential customers?

 

 

 

 

targeting personal attributes


The next common mistake made with Facebook ad copy is targeting personal attributes.

Although Facebook allows and encourages you to target personal attributes at the ad set level, you must be careful not to do so with the actual content of the ad.

For example, you should try to avoid using the second person perspective like “you, yours, or other”.

The most important aspect of this restriction is to make sure that users don’t feel like they’re being personally targeted.

For example, you couldn’t say “meet other Christians” but you could say “Meet Christians” In this example, by using the word ‘other’ you are implying that you know the target is Christian.

Although this may be the case, Facebook won’t allow you to make users feel like they are being targeted or singled out for advertising, even for a characteristic as broad as being Christian.

 

 

 

 

misusing the facebook brand


Another common mistake advertisers make on Facebook that results in ads being rejected is the misuse of the Facebook brand.

Because Facebook has such specific restrictions on ads using either their name or their logo, it can be tricky to get ads approved using it.

However, if you do include the Facebook name or logo, there are a few rules to follow: Capitalize Facebook and write out the full name, only use Facebook as a singular noun, and make sure the word “Facebook” is the same size, font, and color as the surrounding text. Additionally, if you’re using Facebook’s logo, you can do so, as long as you’re using the standard one, and not the one reserved for Facebook’s corporate use alone.

Relatedly, you can’t edit the brand assets of Facebook and use them in your ad creative either way. Most importantly, Facebook’s name or logo shouldn’t be the main focus of your ad.

These restrictions make it so that you can only use Facebook’s brand in ads in a very specific way, and if you don’t your ad will certainly be rejected.

For this reason, if you don’t need to include the Facebook logo in your ad, it’s usually better to just avoid messing with it altogether.

 

 

 

 

disruptive ad creative


The next mistake people sometimes make with ad copy for Facebook ads is by accidentally creating video ads which Facebook sees as disruptive.

At a basic level, you’ll want to avoid creative which includes flashing lights or rapidly shifting colors, as well as loud or otherwise confusing or disruptive music.

Additionally, the content in your video ads must follow all basic content guidelines outlined above, including restrictions on nudity, violence, and restricted substances.

Relatedly, if you’re advertising for a restricted product, your ads and product must go through the process of getting prior written permission from Facebook.

 

 

 

 

irrelevant ad copy


Another common mistake which Facebook advertisers make is having ad content which is not relevant enough to the product being offered.

Every single component of your ad must be related in some way to your intended product.

Additionally, your product must have some relevance to the target audience you’re going after.

Additionally, you’ll have to be sure any information in your ad is truthful and accurate, and doesn’t leave out any important details to either your product or your target audiences.

 

 

 

 

poorly-written ad copy


Finally, like we mentioned above, Facebook really cares about the integrity of the content on their platform.

This means that all ad content must be well written, and not include any grammatical or spelling mistakes.

This is because Facebook wants to make sure all advertisers are maintaining at least a basic level of credibility and reliability when it comes to content.

Basically, Facebook doesn’t want ads displayed on it’s platform to come across as spam.

This means that there shouldn’t be excessive punctuation either, and your ads should not include random characters or emojis, as this is an easy way to get your ad creative rejected by Facebook. 

 

 

 

 

 

facebook ads rejected-landing pages

If you’re following every rule we’ve so far gone over, and your ads are still somehow getting rejected, then you’ve probably made a mistake within your landing page.

At the most basic level, your landing page is subject to all the restrictions your ad copy is.

However, there can be more to think about with landing pages than there is with ad content. That said, let’s go over some of the most common mistakes made with landing pages for Facebook ads. Here is a quick list of mistakes commonly made with landing pages and Facebook ads:

  1. Typos in The Link
  2. Not Including Business Details
  3. False or Misleading Content
  4. Disruptive Landing Page
  5. Broken Links
  6. Disjointed Ad Creative and Landing Page

typos in the link


The first common mistake made by Facebook advertisers when it comes to landing pages is not having a link matchup with the address of your landing page.

For example, your ad can’t say “ www.catsaregreat.com ” and link to “www.dogsarethebest.com”

If you do this, Facebook will not be happy with you.

This is one of the most severe ways you can make a mistake with your landing page, as Facebook takes this very seriously and may issue a strike on your ad account, restricting you from running ads or banning you altogether.

One common way this can happen to you unintentionally is through typos in your ad content, so make sure everything is perfect when it comes to the link text.

 

 

 

 

include business details


The next common mistake with landing pages, especially for new advertisers or those with new websites, is not including enough business details on your landing page.

While there are more specific requirements for financial products, at a minimum you should include a business address, phone number, email, and privacy policy, in addition to a terms of service page, and, if applicable, a shipping policy page.

Not only are these pages required by Facebook, they’re also required by most major advertising networks. In short, if you’re looking to advertise online, you’ll need your landing pages to include links to at least these basic elements.

Additionally, if there are any more specific disclosures related to your industry, you should include links to them here as well.

The easiest and most common way most online advertisers include these links is through a sidebar menu at the bottom of the page, which Facebook deems perfectly acceptable.

 

 

 

 

false or misleading content


Another common mistake made with landing pages that could get your Facebook ads rejected is having a landing page that includes false or misleading material.

This includes both misleading text and imagery as well as outright false statements about your products or services.

Additionally, your landing page must be relevant to the product or service that you’re promoting within your ad.

This means that your landing page must be extremely relevant to your ad content. For example, you can’t advertise for shampoo and then link to a landing page with content about dirt.

Facebook does this so that all ads displayed on their platform are related to the websites they are sending people to.

Basically, Facebook doesn’t want a bait and switch going on with your landing page.

 

 

 

 

disruptive landing page


The next common mistake made with landing pages and Facebook ads is having a landing page which is deemed disruptive by Facebook.

Although it’s up to Facebook as to what is considered disruptive, in general, if your page could be called “spammy”, then Facebook will probably reject your ad.

Some examples of being disruptive include pop-ups, auto-playing audio or video, or automatic downloads.

Additionally, disruptive content could include rapidly changing lights or flashing lights, or other bothersome or otherwise abrasive content.

 

 

 

 

broken links


Another common mistake for landing pages and Facebook ads is having a defective landing page or a page with a  “digital dead end”. This includes 404 pages and otherwise non-working pages.

Although this may seem like a simple thing, it’s extremely important to make sure every area of your site is functional, because if it’s not, Facebook may reject your ad for having a non-functional website.

Additionally, you’ll have to make sure Facebook can tell that your landing page is actually connected to the internet.

The easiest way to do this is to include links on your landing page to other pages on your website.

This shows Facebook that you are a legitimate site and you have connections to the rest of the web.

 

 

 

 

disjointed ad creative and landing page content


The last mistake commonly made with ads and landing pages on Facebook is having a landing page which doesn’t look enough like your ad creative.

Basically, Facebook wants there to be some connection between the design of your ad and the design of the landing page connected to your ad.

They want there to be some sort of smooth experience for your customers, and their users.

For this reason, you’ll want to make sure there are some similar elements between ad copy and landing pages, like similar copy, headlines, or font.

This will help Facebook to see the connection between your ad creative and your website, and will help prevent your ad from being disqualified by Facebook and ultimately, rejected.

 

 

 

 

why are facebook ads rejected? the 5 most common reasons- 2021


Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

If you’d like to learn more about e-commerce and Facebook ads, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

are facebook ads worth it?

Dropshipping 2021 and facebook advertising

With the recent enormous increase in the popularity of e-commerce in general and dropshipping more specifically, it’s never been more important to make sure you’re marketing your chosen product effectively. One of the main ways most people advertise dropshipping sites is through facebook ads, but do they still work in 2021? In this article we’ll go over Facebook ads- the pros and cons, and overall viability for 2021. Just looking for a quick answer?

Are Facebook Ads still worth it for dropshipping? Facebook ads are still both the most popular and the most effective way dropshippers are advertising their products today. However, they are getting more expensive.

To find out why that is, keep reading!

the benefits of facebook advertising

We’ll first go over the benefits of Facebook advertising. Although there are many, we’ll go over the most important ones here.

1. Lookalike audiences


The first benefit and most unique feature of Facebook advertising is the ability to create lookalike audiences. These are audiences who are made up of people Facebook thinks are the most likely to behave similarly to a custom audience you’ve chosen.

Usually, the custom audience will be website visitors who took some kind of valuable action, like completing a purchase or adding a product to their cart. 

However, this is just where the possibilities of lookalike audiences start. Once you get more involved, extremely detailed targeting can be applied with minimal effort. If you’d like to learn more about lookalike audiences, visit our article about them here.

 

 

 

 

2. microtargeting


Facebook allows for microtargeting, which is when you target an extremely specific subset of your target audience.

By splitting your audience into these smaller sections, you can further refine your ad targeting.

For example, you can target extremely specific geographic areas, like countries, states, villages, or even shopping malls. This helps to reduce waste in ad spend and increase ROI from marketing efforts.

 

 

 

 

3. retargeting


With Facebook retargeting, you can advertise specifically to people who have been to your website or shown interest in your ad.

In this way, you can increase conversion by allowing for more overall product exposure.

By retargeting people who have expressed interest in your product, you’ll have a higher chance of converting them to paying customers.

 

 

 

 

4. placement variety


Facebook also allows for the most variety in ad placement. You can select from a variety of different placements for your ads, and target only the ones you feel will be the most effective.

For example, you may not want right-side newsfeed ads, but want to show more story or canvas ads.

When designing your ad sets, you’ll have these options available. This functionality becomes extremely important when developing your ad strategy.

 

 

 

 

5. largest reach


Facebook still has the most active users out of any social media platform, with over 70 percent of all internet users being on the platform.

Additionally, Facebook is still growing, which means the size of your potential audience is only increasing. If you’re looking to advertise to a worldwide audience, then Facebook will be one of the best platforms to advertise on overall.

 

 

 

 

6. social proof


Facebook also helps you increase your social proof by enabling page likes. People who are exposed to your ads on facebook have a chance of liking your page, and over time, the increasing amount of page likes will help you build authority within your niche.

Additionally, people who are liking your page are exactly the type that are interested in your products, which can be useful for lookalike audiences and retargeting.

 

 

 

 

7. ad experience


Facebook has been around for a while, which means they’ve been in the advertising industry for a while. This grants them a considerable amount of authority and trust.

With Facebook constantly improving their advertising features and tuning their algorithm, you can be confident your ads are being delivered in the most effective way for your budget. However, there are some cons to advertising on Facebook, which we’ll go over here.

 

 

 

 

the downsides to facebook advertising

1. limited organic reach


Facebook requires paid ads for effective advertising. If you’re planning on advertising with organic reach, your marketing probably won’t be effective. This is because Facebook has been gradually reducing the amount of organic reach brand pages have on

Facebook, which makes paid ads the only real effective way to advertise on the platform. Although your page will gather page likes and post shares over time, these are mostly just a side effect of your paid advertising efforts.

Remember, Facebook doesn’t want brands to get free advertising, because that’s what they’re selling.

 

 

 

 

2. growing cost


Facebook ads are becoming increasingly expensive for their effectiveness.

Because there are more and more advertisers on the platform, Facebook’s ad auction system means that you’ll have to have at least a moderately high marketing budget to even get your ads in front of your customers eyes.

Although this can be moderated with effective targeting, it’s still something to consider with Facebook Ads.

 

 

 

 

3. engagement dependance


Contrary to other internet advertising platforms like Google, Facebook ads are only served to the people who actually view their feed.

This means that out of the much wider population of the internet and even the wider population of Facebook, your ads are only being served to the people logged into and viewing Facebook.

 

 

 

 

4. not trendy


Lastly, Facebook’s popularity is decreasing among younger users and those in more western countries. Although Facebook may have the most users and still be growing, it’s not most people’s top choice anymore.

With the rapid development of other social media platforms and the advertising opportunities on them, Facebook’s advertising may soon decrease in effectiveness.

 

 

 

 

are facebook ads worth it for dropshipping?


Although these certainly aren’t all the pros and cons to Facebook advertising in 2021, they are the most important ones.

If you’d like to learn more about Facebook advertising and dropshipping in 2021, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

is woodropship worth it?

Features, Pros and cons, and pricing 

 

With the recent explosion of popularity in ecommerce in dropshipping, it’s no surprise that there are now more platforms out there to start dropshipping on than before. However, not all of them are created equal, and for some niches and industries, some are just better than others.

One of the new arrivals on the scene is Woodropship, in this article we’ll go over it’s features, a list of pros and cons, and a pricing breakdown, so that you can make an informed decision and become an expert in the plugin before you even click install. So let’s get started!

 

Is Woodropship worth it? Woodropship is worth it only if you plan on doing business online with wordpress and wordpress only. If this is the case, then there’s no better option than Woodropship.

 

Woodropship features

 

  • Product Importing: The first important feature of woodropship is the ability to easily import products to your dropshipping store from Aliexpress. Once the products have been imported, you can decide the prices of your products.

 

  • Inventory and Price Sync Features: The second feature of Woodropship worth mentioning is the ability to activate inventory and price sync features. What this means is that when a product’s price on Aliexpress changes, your store’s product price will be automatically updated as well. Woodropship also allows you to automatically update your store when your supplier runs out of inventory, which is a lifesaver when it comes to inventory management

 

  • Image Editor: The third feature of Woodropship is the ability to edit product images within the app! This is a unique ability when it comes to product supplier plugins, and allows for much easier transfer and importing from aliexpress, because you’ll be able to make sure the images look just right without ever opening a photo editing software. You can make your store look professional easily. In this way, Woodropship is very conducive to beginner dropshippers.

 

  • Product Customization: The fourth feature of Woodropship we’ll talk about is product customisation. This program allows you to easily edit product titles. Descriptions, images, variants, and pricing all before you load the product into your store. This allows you to more easily make sure your products match the look and feel of your store.

 

  • Automatic Order Fulfillment: The fifth feature to talk about is automatic order fulfilment. Because you can fulfil orders from your customers with just the click of a button, order fulfilment becomes a breeze. With Woodropship, products are auto-added to the AliExpress cart, and customer details are auto-filled in while you’re checking out.

Woodropship pros and cons

Now that we’ve covered the basic features of Woodropship, lets go over a list of pros and cons to the program, starting with the pros.

the benefits


  • Simple Product Import- Easily import products from Aliexpress.

 

  • Image Editor- Edit product images in-app.

 

  • Automated Order Fulfillment- Takes care of orders for you.

 

  • Automated Price Updates- Don’t worry about an item accidentally losing you money.

 

  • Automatic Inventory Updates- Manages your inventory for you.

 

  • Easy Product Management- Change anything about any item.

 

  • Easy Interface- Smooth and easy to understand.

 

  • Customized invoices- Automatically generate customized invoices.

 

  • Sales Reporting-  Get analytics about your store.

 

  • Bulk Price Updates- be able to pass savings on to customers or increase your margin.

 

  • Google Chrome Extension- One-click importing from AliExpress.

 

 

 

 

the downsides


  • Order fulfillment limited to subscription- You’ll probably need more than 10 orders filled.

 

  • Monthly recurring charges- However, all supplier apps have these.

 

  • Free trial only seven days- Unlike Oberlo, does not offer unlimited free trial.

 

  • Doesn’t come as WordPress plugin- You’ll have to manage everything from their site’s dashboard.

 

 

 

 

How much does woodropship cost

So how much does Woodropship cost? We’ll go over a pricing breakdown here. First of all, there is a free plan, so if you’re just getting started, go ahead and sign up for that one. However, for those looking for a bit more, Woodropship also offers more premium plans as well.

pricing breakdown


  • The Free Plan: With the free plan for Woodropship, you’ll be started on a seven day trial (you won’t need a credit card) that allows you to fulfil 10 customer orders. Although it does provide you with the full features of the app, once you get some traffic you’ll likely need to move onto one of the next plans.

 

  • The Basic Plan: The next plan that Woodropship offers is 14.99/mo and allows you to fulfil 300 orders per month. Unless you’re seeing rapid growth, this plan should be enough for those starting out in dropshipping.

 

  • The Intermediate Plan: However, if you are seeing that rapid growth, then the 29.99/mo plan will allow you to fulfil 500 orders per month.

 

  • The Pro Plan: If you still need more orders fulfilled, congrats, you’re doing really well! The 49.99/mo plan will allow you to fulfil an unlimited amount of orders. It’s worth noting that this comes at a much cheaper price point than oberlo’s unlimited fulfilment price, which is 79.90/mo. You can read more about Oberlo here.

 

 

 

 

is woodropship worth it?


Now that we’ve covered the features, pros and cons, and pricing breakdown of Woodropship, hopefully you’re ready to start your free trial.

If you’d like to learn more, sign up for our newsletter below to become an e-commerce genius!

 

 

 

 

 

is oberlo worth it?

Pros and cons, features, and alternatives- 2021

 

With the recent explosion of popularity in dropshipping, there have never been more potential shopify plugins competing for your attention or your business.

While most of them claim to provide some type of way to increase traffic, conversions, or quality of life, some are more worth it than others.

Today, we’ll go over a giant in the dropshipping game, Oberlo.

Although Oberlo is very common, with the new tools available today, is it still worth it? In this article we’ll go over the pros and cons of oberlo, the pricing breakdown of oberlo, and three alternatives to oberlo for shopify in 2021.

 

Oberlo is worth it if you’re just starting out and have a very small budget. However, there are other options for those with more specific needs, including Spocket, Modaylst, and ProductPro.

 

So why choose Oberlo for your dropshipping supplier? Lets go over the major upsides of this plugin first.

 

oberlo pros

 

  • Seamless Integration: First, Oberlo allows seamless integration with your shopify store, making it the go- to for many dropshippers just starting out because it’s just a couple clicks and you’re all set with the free plan!

 

  • Easy Management: Secondly, Oberlo makes managing store data much easier. Once you’ve installed the plugin, all your sales data on shopify automatically syncs with Oberlo, which makes fulfilling orders much easier.

 

  • Order fulfilment: Thirdly, Oberlo is a lifesaver when it comes to managing orders. Just imagine if your store took off overnight and you had to input all that customer data, it would be a nightmare! Instead, all you‘ll have to do is click the ‘order’ button in the Oberlo app and you’ll be ready to start importing customer information into Aliexpress. Oberlo also automatically updates order and shipping status within the shopify store, and automatically sends your customer an email with updates. Because of this, you’ll always have up-to-date inventory and pricing.

 

  • Product Importing: Fourth, Oberlo is amazing when it comes to importing products from Aliexpress. All you’ll have to do is copy the Aliexpress URL and paste it into Oberlo, and Oberlo will take care of all the rest for you. This includes pricing, variants, and even suppliers and automatic markups.

 

Oberlo cons

 

  • Limited To Shopify: First of all, you’re limited strictly to shopify’s platform with Oberlo, which means you’re limiting yourself to one platform. Although it’s not necessarily a big deal for those committed to shopify, if you’re thinking about moving or growing beyond shopify, you may want to think twice about getting too used to Oberlo.

 

  • Limited in-app editing: Secondly, Oberlo doesn’t actually allow you to edit products within the app. When you hit the modify button, you’re instead directed to your shopify products’s page. This means that your one chance to edit the product’s information is when you’re importing the product, so you should spend some time to make sure everything looks correct.

 

  • Limited Suppliers: Lastly, you’re limited to suppliers from the Aliexpress marketplace, which can be a problem for more niche products or interest areas. Although many different items are available on Aliexpress, it’s worth making sure yours is before choosing Oberlo.

 

 

Oberlo pricing breakdown

 

  • The Free Plan 0/mo: Firstly, most people start out with the aptly named starter plan. In this package, you’ll be able to load 500 products (way more than you need for almost any dropshipping store), and fulfill 50 orders per month. Because of the low orders per month number, unless you’re selling something more highly priced, you’ll likely have to move to the next plan once your store sees some traffic. One thing to keep in mind with the starter version is that it does not include either shipment tracking or fulfillment monitoring.

 

  • The Starter Plan 29.90/mo: The next plan available is 29.90/mo, and allows for 10,000 products and the fulfilment of up to 500 orders per month. At this level, unless you’re selling something very lowly priced or are getting huge amounts or traffic, your dropshipping store should be fine running this plan. This is also where Oberlo begins to offer shipment and fulfilment tracking. However, if you do start to scale with dropshipping, the next plan should take care of all your needs.

 

  • The Pro Plan 79.99/mo: The pro plan is 79.90/mo, and allows for 30,000 products and an unlimited amount of orders. Unless you’re scaling to an unimaginable size, Oberlo should be able to manage even your most busy season. Additionally, this is where Oberlo starts to offer the ability to connect multiple stores to the same pricing plan.

 

 

oberlo alternatives

 

However, what if you decide Oberlo just isn’t what you want to go with? Or maybe you’ve tried Oberlo and are looking for something a little better? We’ll now go over three great Oberlo alternatives. Hopefully, One will fit your needs. However, if you’d like to see a more full list of alternatives to Oberlo, check out our post here.

 

  • Spocket: The first Oberlo alternative we’ll talk about today is Spocket. One of Spocket’s best features is the quality of its suppliers. Instead of being only from Aliexpress, Spocket only stocks from vetted US/EU suppliers, with a surprisingly large selection of products available. This also allows them to offer shorter shipping times in general. Socket also offers a free plan for those just looking to dip their toes in. However, because it sources from western suppliers, Spocket can sometimes have greater margins overall than Oberlo

 

  • Modalyst: The second Oberlo Alternative to go over is Modalyst. With Modalyst, the main selling point is that it has a variety of retail selling features all in one place. Additionally, this supplier is most suited for high-end and luxury items, as they work with established suppliers and prominent brands. For this reason, Modaylst is best suited for those in the luxury goods niche. Although prices will be higher here, average quality will be as well.

 

  • ProductPro: The third and last alternative to Oberlo is ProductPro. This plugin is similar to Spocket in that they only work with western suppliers, but they’re even more selective in that they only work with US based suppliers. This means that if your main audience is in the United States, ProductPro can be one of the best supplier plugins to use.

 

 

is oberlo worth it? Dropshipping 2021

 

Now that we’ve covered the pricing, pros and cons, and even some alternatives to Oberlo, hopefully you’re ready to dive in, and if not, at least ready to explore some other choices if you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

One Product Store vs Niche Store- Dropshipping 2021

 

With the incredible rise of shopify dropshipping in recent years, it’s become more important than ever to have an effective site design when it comes to your shopify store.

Consequently, one of the most common questions for new dropshippers is whether they should start with a niche store or with a one product store.

Both have their benefits and downsides, and there are aspects of both which are great for beginners. So today, we’ll go over a one product dropshipping store versus a niche dropshipping store, so that you can determine which is best for you and your goals!

the niche store

 

Lets first go over the concept of a niche store. This is basically an online site where all of your products are related to one another in some way, or fall under the same category. They’re in-between a general store, where you’ll have all types of products, and a one- product store, where you’ll have just one.

One of the greatest benefits of this type of store for new dropshippers is that it really allows you to explore and develop your chosen niche, as you can add and subtract products all without doing a whole new setup like you would for a one- product store.

 

Advantages of the niche store

 

  • Ease of Branding and Marketing:

     

    • The first major category of advantages that a niche store offers is in its ease of branding and marketing. Niche stores allow for more credibility and authority within your chosen niche.
    • Because you’ll have product pages for multiple items in the same category, you’ll develop a reputation within your community as the go- to store for whatever products you’re selling.
    • By focusing on just one niche, you can really explore and dive deeply into the specifics of that area, which will also improve credibility.
    • Additionally, when building a target audience, you’ll have the advantages of being able to target similar people who came to your website, because you know they’ll be interested in your niche for sure, as they’ve already been there once.
    • When it comes to Facebook retargeting, having a niche store can make a huge impact on the effectiveness of your efforts.
    • For example, if you retarget those who have been to your site with a different product than they first viewed, you may get more sales based purely on variety.

 

  • Automation and General Management:

 

    • The second major category of advantages to niche stores has to do with the automation and general management of your store.
    • One benefit to running a niche store as opposed to a general store or a one- product store is that they are overall easier to manage. For example, you’ll have less listings to manage, which means less updates to individual products.
    • Additionally, you’ll need to work with a much smaller number of suppliers overall, especially because you’re often able to source multiple products from one supplier if you’re running a niche store because they’ll all be related.
    • As an added bonus, you won’t worry about inventory nearly as much.

 

  • Ease of Brand Awareness and Outreach:

 

    • The third major category of advantages a niche store has is the ease of brand awareness and outreach.
    • As a niche store, you’ll also have a much easier time branding and marketing, as you can focus on branding your store rather than just your products, like you would with a one product or general store.
    • You can also work with social media influencers much more readily, because you and they will know exactly what they’re promoting.
    • Easily include upsells and cross selling at checkout, because all of your products will be related to one another by default!
    • If you so chose, you can build out a blog on your website, as a niche store will have much more authority than a general store or a one product store.
    • Having a niche store will help you to rank with keywords much more easily. However, there are some major disadvantages to running a niche store, which we’ll go over now

 

Disadvantages of the niche store

 

  • Market Research:

 

    • One major disadvantage to dropshipping with a niche store is that they require a substantial amount of market research, especially compared to a one- product store.
    • Not only do you have to find a winning product, you also have to determine if that product’s niche will be viable for you to enter.
    • How much interest is there in your chosen niche, how much competition is there, and how easily you could expand from your chosen starter products are all important things to consider when doing market research for your niche store.
    • You won’t be able to test products from multiple different niches, since you’ll be locked into just one area. Just keep this in mind when choosing a niche.

 

  • Start-up Time investment:

    • The second major disadvantage to starting a niche store as opposed to a one- product store is the general amount of work you’ll have to put in.
    • Not only is market research more difficult and time consuming, branding and customization is as well.
    • You’ll have to write many more product pages and customizations, it can be much more work to get a niche store up and running.
    • It becomes especially important to have done solid market research, so you don’t put all that work in and then realize your chosen product, or worse, your chosen niche, just isn’t viable.

 

  • higher competition:

    • The last main disadvantage to niche stores is that there will often be more competition. For example, potential customers may already have a trusted brand, and be unwilling or even unable to switch to yours, even if it’s better in every way.
    • Brand loyalty can actually be a big problem for niche stores starting out in dropshipping, because you won’t be able to brand your physical products, which makes branding versus established companies much more difficult.
    • You’re reliant on one small group of people in your chosen niche, and if they collectively change their minds about something, you could be out of luck.
    • You’re not serving everyone like a general store, only a very specific part of the population in your niche. This can make niche stores more unstable than you may expect.
    • With good product selection, you’ll likely be able to maintain a foothold in your chosen area.

the one- product store


Lets now talk about a one product store. Although niche stores can be good for beginners, a single- item site is where most dropshippers usually begin, because it is so conducive to just starting out.

A one product store is exactly what it sounds like- it features only one product, and you’ll put all of your branding and marketing efforts towards just that one product.

 

 

 

advantages of the one-product store

 

  • simplicity:

     

    • The first category of advantages that a one product store offers is in its simplicity.
    • Your audience is very defined- you know who they are and why they might want your product, as well as when they might want it.
    • Because you’re only doing research on one product, you can be as detailed and specific as possible when doing your market research and targeting.
    • Branding your product is much easier with a one- product store, and if you’re able to, you could also work out a physical branding deal with a supplier, although it’s not necessary as long as you have strong branding on your site and marketing.
    • One other benefit of this simplicity is that its very easy to work with social media influencers, because they’ll know exactly what they will be advertising for.
    • As far as ranking for keywords on SEO goes, the one product store type is about as easy as it will get.

 

  • traffic and conversion rates:

     

    • The second category of advantages to go over for a one- product store is the traffic and conversion rates.
    • In general, one product stores have the highest conversion rates, because customers being sent directly to your site from your ads will already know exactly what the site is about.
    • If they clicked on your ad, they’re definitely at least a little interested in your product.
    • This phenomena is what drives conversion rates through the roof for one- product stores.
    • If you brand well enough, there can be a feeling of scarcity as your site may be the only one they’ve yet seen that carried your specific product.
    • As far as customer service goes, a one- product store is easy because you only have to be an expert in one item, not even one niche.

 

  • ease of marketing:

     

    • The third category of major benefits to a one- product store is the relative ease of marketing efforts.
    • As mentioned above, you can more easily work with social media influencers, but the marketing advantages hardly stop there.
    • If you have variations of your product, upsells and cross sells become extremely viable with a one- product store, because variants of the same product are about as related as two items can get, which is great for upsells.
    • The more similar to the original product in both form and price, the easier the upsell becomes.
    • And when it comes to authority on a topic, you’ll be the go-to expert because it’s the only thing your site does. This helps to build and maintain credibility, especially for stores that are more long- running. However, there are also some downsides to choosing a one- product store, which we’ll go over now.

 

Disadvantages of the one- product store

 

  • lack of flexibility:

     

    • The first big disadvantage to one- product stores is the general lack of flexibility.
    • One downfall to one- product stores is that you have invested all your time and money into just one product, so if it fails, it can be much harder to deal with than if a single product in your niche store failed.
    • A single product has a higher chance of failure overall than a niche store specializing in a category.
    • After you’ve set up your ads and product pages and suppliers, you can’t change much, and it really comes down to the success of your market research and marketing techniques.
    • Because you’re only carrying one product, you’re much more susceptible to fluctuations in price, from either the suppliers side, or from other dropshippers undercutting you, can force you to lower your margin.
    • Flexibility becomes a big problem, because if your product’s profitability disappears overnight, you may have to shut down your store completely, as you won’t be able to easily transition to another product with your existing branding.

 

  • up-front costs:

     

    • The second disadvantage to one- product stores is the surprising amount of investment they require up- front. Although you’re only working on one product, because it will receive all the attention from your website, you’ll have to make sure every aspect is very high quality.
    • For example, your product page should be the smoothest thing on the internet, with descriptive photos and text, as well as a slick design and a proper sales funnel.
    • Your targeting must be extremely detailed and advanced, because you’re targeting such a specific group of people with just one product.
    • This can require a large time and monetary investment to get just right, especially when just starting out.

 

 

 

 

 

 

 

Which one is best for you?


 

why the one-product store?

 

Overall, we recommend a one- product store for those with at least some level of experience in market research, dropshipping, and ecommerce.

Additionally, you’ll need to have a decently sized marketing budget, because ads are likely the only way you’ll see traffic to your store as SEO is not very viable for one- product stores. You should also be comfortable designing your shopify website, and be able to make it fast and beautiful.

 

why the niche store?

 

However, we recommend a niche store for those who have a bit of experience with entrepreneurship, but not necessarily the web- development or e-commerce side of things.

Additionally, a niche store is more conducive to a small marketing budget, because you’ll have other ways of driving traffic to your site, like SEO.

However, you should keep in mind that both options carry some risks, and it’s up to you to decide whether you like having all your eggs in one basket with a one- product store or more spread out with a niche store.

 

 

 

 

one product store vs niche store- Dropshipping 2021


Although these certainly aren’t all the advantages and disadvantages of a niche store versus a one- product store, they are the most important ones when it comes to making an informed decision.

If you’d like to learn more, sign up for our newsletter below to start receiving insights into the world of online business, and become an e-commerce genius!

 

 

 

 

 

dropshipping your own brand in 2021

With the incredible recent surge in the popularity of dropshipping, it’s no surprise that there are more and more Shopify dropshipping stores popping up every day. 

And although it is still completely viable to get into dropshipping with products branded by suppliers in China, and we actually still recommend getting started this way, the massive upside to growth is really in expanding an existing one-product or niche dropshipping store into a private- label dropshipping store. 

This can be where e-commerce through dropshipping gets really exciting, as you’re able to start focusing on the parts of your business that will make you stand out from others, and you’ll also start to form a permanent space for yourself in your chosen niche. 

So how should you start dropshipping your own brand in 2021? The three steps to dropshipping your own brand are: finding a successful product and determining if it is viable to personally brand, finding a supplier, and managing your online store. So let’s get started!

identify winning product

The first step to dropshipping your own brand is to identify a winning product and then determine if that niche will be good for dropshipping, because not all of them are. For example, you’ll want to make sure the size of your item and any items you might be expanding to will be conducive to shipping via epacket. 

If you’re not familiar, epacket is a shipping method from China that allows for free and relatively fast shipping to the USA. This makes products which have an epacket shipping method available much easier to dropship, because shipping costs will not even be an issue to consider. 

The problem with epackets, although they are great, is that there are certain dimension limits to what products can be shipped with an epacket, which naturally limits the product selection for dropshipping.

analyze potential niche


Also, be careful of any niche that will be difficult to get approved for ads on Facebook. 

For example, avoid unregulated supplements, over 18 products, and surveillance equipment. You’ll want to avoid unregulated supplements because Facebook will not allow them, over 18 products because targeting will be very difficult, and surveillance equipment because the ads are difficult to develop. 

If you’d like to see a full list of products hazardous to Facebook ads and why they are, check out our post here. In addition, your chosen niche should have some characteristics that will be good for dropshipping, to make getting first established much easier. 

For example, some characteristics of good dropshipping products are: Low price-tag items, small and collectible items, and items which are very conducive to being advertised on Instagram. Once you’ve found a niche you think you may like to start dropshipping your own brand in, you’ll first want to set up a basic one product store with Shopify. 

This will let you experiment with the chosen product and niche so that you can see potential traffic and potential conversions. If your numbers look good, then it’s on to the next step!

 

 

 

 

find a supplier

The second step to dropshipping your own brand in 2021 is finding a supplier. If you’ve done a good job in step one with choosing your product and niche, then hopefully this part won’t be too difficult. However, there are some stumbling blocks to working with suppliers when it comes to forming your own brand, so we’ll go over some of the most helpful tips here. 

Although it’s important to find a reliable supplier that carries your product, it’s even more important to make sure that supplier is reliable, and will continue to hold up their end of the deal through shipping times and inventory. 

With shipping times, one bad batch where it takes an extra long time for customers to receive their item can kill your brand entirely. This is why it’s so important for private- label drop shipping stores to have reliable suppliers. Because you’re putting your own brand name out there instead of the supplier’s, it’s your brand’s reputation that’s at risk.

reliablility matters


Relatedly, if a supplier has frequent issues with inventory where listed products are unavailable, your customers may not see your store as reliable itself, which is especially devastating to a private brand. 

The most important aspect of finding a supplier for your store and products is to consider where they and their inventory are based. If they’re international, they may offer amazing rates and a variety of products, but the shipping times can be difficult.

And if they’re based in the USA, chances are they’ll have great shipping times, but a much smaller selection of potential products and higher overall costs.

 

 

 

 

develop your platform

Engage agile and finally think outside the box. Considering transformation mapping with the possibility to take this offline. Amplifying user engagement while remembering to create synergy. Build above the fold and possibly go viral.

management and automation


The third and final step of setting up your private-label dropshipping store in 2021 is developing and managing your online store. Because you’ve already put so much time and investment into finding a supplier and determining your niche, the site design and flow is something you can’t afford to ignore.

The actual place that consumers will see and browse your products will help finally tie all the work you’ve been doing together, so it’s even more important to set it up right than with normal dropshipping using non branded products. 

Because you’re dropshipping your own products, you should also consider opening stores on social media sites or other marketplaces like eBay and Amazon, mainly just to drive traffic to your store. This will help with both brand awareness and potential audience reach.

If you’re new to setting up an online store, then Shopify is almost always the best way to get started. However, if you’re more advanced, you could use either an open or closed source CMS to build and develop your store.

 

 

 

 

dropshipping your own brand in 2021


Now that we’ve gone over the most important steps to get your own dropshipping brand started, what are you waiting for? Although it’s certainly a more intense project than opening a one product or niche store with non- branded products, the upside is also much greater.

Although these aren’t all the tips and tricks to starting your own dropshipping brand in 2021, they are the ones we feel most confident sharing.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!