why are facebook ads rejected?

Top 5 reasons you facebook ads may be getting rejected- Facebook ads in 2021

 

With the rapid rise of e-commerce and the even more rapid rise of Facebook ads, it’s never been more important, and effective, to advertise on Facebook. However, all too often we see that dreaded red dot, indicating that one of your ads has been rejected for any number of reasons.

This can be frustrating, especially if you have no idea why your ad wasn’t approved. Additionally, after too many ads are rejected, your advertising access may be limited or restricted all together, which can spell a big problem for online marketers, especially if you’ve been using Facebook ads for a while. In this article, we’ll go over the five most likely reasons your ads may have been rejected by Facebook.

So why aren’t your ads being served on Facebook? The top 5 reasons your ads may be rejected are:

  1. You’re advertising something Facebook has placed additional restrictions on,
  2. You’re advertising something prohibited,
  3. You’re not following Facebook’s community standards.
  4. You’ve made a mistake with  your ad content.
  5. You’ve made a mistake with your landing page.

 

For the first two in particular, it’s easy to make a mistake that could get your ad rejected. So lets get started. In this article, we’ll Go over all of them, but if you’d like more in-depth details about every topic, feel free to check out their individual articles as well!

products with additional restrictions

 

The first reason you may see your ads getting rejected by Facebook is if you are advertising something that Facebook has deemed needs additional scrutiny and restrictions on.

For these products, you’ll have to meet a certain list of requirements before advertising on Facebook, which include prior written permission from Facebook. We’ll go over them all in detail, but if you’re just looking for a quick answer, this is a brief list of items with additional restrictions placed on them by Facebook:

 

  1. Alcohol
  2. Dating Services
  3. Gambling
  4. Online Pharmacies
  5. Safe Supplements
  6. Subscription Services
  7. Financial Services
  8. Student Loan Services
  9. Cosmetics and Weight Loss Products or Services

 

 

alcohol


The first product subject to additional restrictions is alcohol, which shouldn’t come as a shock to most. With the large amount of advertising restrictions placed on alcohol in the real world, it makes sense that Facebook would be extremely wary about who can advertise on it’s platform.

Because of this, you’ll have to go through a review process with Facebook prior to running ads for any alcoholic products.

Additionally, your ads can only be run in certain areas because they must follow all local applicable laws to that area.

That means that for advertisements on Facebook featuring alcohol, they’ll have to be extremely targeted to a specific geographical area. This, along with age restrictions, can cause many alcohol product ads to be rejected by Facebook, and makes it much more difficult to get your ads approved.

Overall, unless you’re already a big-time player in the alcohol game, setting up ads on Facebook for alcoholic products is probably more trouble than it’s worth.

 

 

 

 

dating services


The second type of product with additional restrictions placed on it by Facebook is dating services. Although ads for dating services are allowed on Facebook, there are some surprisingly heavy restrictions placed upon them.

First of all, Facebook won’t allow you to encourage cheating through their ads, even indirectly- you must target only people who are either “single” or “unspecified” in their relationship status.

Additionally, you can target only “men” or “women”, but not both. And lastly, you may only target adults who are aged 18 and up.

Although this one may seem obvious, it’s worth keeping in mind as it can reduce potential audience size, especially in countries outside the U.S. where dating services are more acceptable for people aged 16-18.

However, the list of restrictions doesn’t stop there- you’ll also have to keep your ads “PG”, which means absolutely no sexual contact, implied or otherwise, and no excessive showing of the skin, even if it’s not explicitly sexual in nature.

When it comes to this restriction in particular, Facebook is very diligent about reviewing ads. Some other types of prohibited images for Facebook ads are either pixelated or blurred images, or selfies.

If after all this, you still want to advertise your dating service on Facebook, you should review their more specific policies to ensure you don’t get banned from the platform for some easily avoidable mistake in your ad copy or targeting.

 

 

 

 

gambling


The third type of product that Facebook has additional advertising restrictions on is real-money gambling. One catch here is that real- money includes a variety of things, including any in-game currencies which can be exchanged for real life currencies, like tokens, as well as cryptocurrencies like bitcoin.

Additionally, in Facebook’s eyes, gambling includes games where you must pay to continue to play, where playing allows some chance at a prize.

The largest hurdle to overcome with online casino gambling using real money is that you’ll have to have your business reviewed by Facebook’s ad team and receive prior written permission in order to have your ads approved. This means that it will be much harder for those who are less established or don’t have as credible a store front. 

Although this kind of restriction does make sense for the consumer, it does produce a significant barrier to entry for anyone looking to advertise their online gambling through Facebook.

However, this isn’t the only restriction. You’ll also have to target users only over 18, and only in areas where gambling is allowed. Because of the huge restrictions in targeting, especially in the United States, gambling advertisements can be a tricky thing to work out within Facebook.

For this reason, we think that unless you’re established in gambling advertising already, it’s probably not worth advertising gambling products or sites on Facebook.

 

 

 

 

online pharmacies


Online pharmacies are a tricky one. Although they are allowed, you’ll have to go through a review process and obtain prior written permission from Facebook to advertise online pharmaceuticals.

They also require restricted targeting, for example you must only advertise to individuals 18 and up.

Ads must also not promote specific drugs, only the actual pharmacies.

For this reason, similar to alcohol and gambling, it will be difficult to enter the world of Facebook advertisements for pharmaceuticals.

 

 

 

 

safe supplements


The next type of product which Facebook has restrictions on are supplements.

Although supplements themselves must go through a rigorous review process themselves to be advertised at all, once they have been deemed by Facebook to be safe, they still have additional restrictions when it comes to targeting, namely that you can only advertise to those 18 and up.

So, although it is possible to advertise supplements on Facebook, they must be both deemed safe by Facebook and targeted to the appropriate audience.

These restrictions are easier to deal with than the abovementioned restrictions, but they should still be considered when you’re developing your Facebook ad strategy.

 

 

 

 

suscription services


The next type of product which has additional restrictions on it are subscription services.

Surprisingly, there are a fair amount of different restrictions Facebook places restrictions on.

Firstly, your landing page- the page where your customers are sent to after clicking on your ad- must have a checkbox where the potential customer acknowledges the terms and conditions.

Additionally, this box must be unchecked by default, so the customer actually has to check the box. 

Secondly, you’ll have to provide a link to your business’s privacy on that same landing page. 

You’ll also have to clearly display the price of the subscription item, including any special details about recurring charges, like how often it will be charged and how much, as well as any special introductory price offers that then increase to different rates.

These details should be displayed in both your terms and conditions, and in your landing page’s main content. 

The page’s content should also contain a reasonable summary of the terms and conditions, such as in the product description area of your subscription. This content should include the main information of the terms and conditions, including the details about cancelling the service.

 

 

 

subscriptions can be tricky

 

This is one area where some will have problems getting their ad rejected, because you have to make sure details on cancelling the subscriptions are included in both the terms and conditions section, and in your landing page’s main content.

Facebook will look for this first when determining if your ad should be accepted or rejected. 

Additionally, targeting for subscription services is only able to be targeted to those 18 years and older, which naturally limits the potential audience for any subscription product. 

The ad content must also clearly state that there is a subscription required, and that charges are recurring. This can limit your options with creative, because you’ll have to include that information in every ad. 

When it comes to free trials, the landing page and the ad must disclose all relative information, such as when the trial ends, how much the subscription will cost after the trial, and how often they will be charged after the trial.

Although this is relatively simple to set up, it can limit your creativity with your ad copy, because again, you’ll have to include this information in every ad and on your landing page for the ad.

Overall, when it comes to subscription products, they’re not quite as difficult to get approved for as some of the other categories of restricted products, like alcohol or online gambling.

However, they still have their fair share of hoops to jump through, but as long as you make sure to play by Facebook’s rules, you should be able to set up ads for subscriptions on Facebook just fine.

 

financial products and services


The next type of product which Facebook has placed additional advertising restrictions on are financial services. This category includes credit cards, loans, and insurance services.

This one is not quite as tricky as the other products, as it pretty much just follows basic finance advertising requirements.

First of all, you’ll have to be careful about your landing page. You can’t have an ad directly link to a page asking for credit card information, or their financial details.

Instead, you’ll need to have a product page with a clear description of your product or service and any fees involved, which then links to that conversion page.

 

 

 

 

student loan services


The next type of product which Facebook has placed additional advertising restrictions on are student loan services. If you’re targeting people on Facebook for student loan services, it’s possible, but Facebook has placed some additional restrictions.

Firstly and most importantly, you can only target those 18 and up.

Secondly, you’ll have to be a little more careful about any claims you make.

Make sure your ad copy is absolutely above reproach, and avoid anything that could be constructed as deceptive, misleading, or fraudulent, and make sure your landing page is up to snuff on these aspects as well.

 

 

 

 

cosmetics and weight loss


The next restricted product we’ll go over here are cosmetic and weight loss ads. Although there are some additional restrictions,. The main ones are that your ad cannot contain and before and after type images and that you must target your products or services to only those aged 18 and up.

These are the item types that Facebook has placed additional restrictions on for advertising, but are still allowed on the platform. However, there are some products which Facebook disallows entirely, which we’ll go over next.

 

 

 

 

facebook ads and banned products

facebook ads and products disallowed by facebook

We’ll go over each category in detail, but a quick list of items which are completely disallowed by Facebook is:

  1. Weapons and Ammo
  2. Unsafe Supplements
  3. Adult Content
  4. Cryptocurrencies
  5. Surveillance equipment
  6. Payday Loans
  7. Multi-Level Marketing
  8. Penny Auctions
  9. Tobacco Products
  10. Prescription Drugs
  11. Paraphernalia
  12. Counterfeit Documents
  13. Spam
  14. Nonexistent Functionality

weapons and ammo


The first category of items which Facebook disallows entirely are weapons, ammunition, and explosives. Basically, you won’t be able to advertise on Facebook anything which could be construed as a weapon.

As a general guideline, if it’s purpose is to hurt someone, it generally won’t be able to be advertised on the platform.

However, you can advertise for interest sites about these products, including blogs or forums, as long as these sites aren’t directly selling these products.

Additionally, your ad copy must not feature these products at all, even if your landing page has to do with them.

Relatedly, you must be careful that your landing page couldn’t be construed as an ad for these types of products.

Because of the type of restrictions on this class of products, it’s generally not worth it to advertise on Facebook for them.

 

 

 

 

unsafe supplements


The next class of completely disallowed products for Facebook advertising are unsafe supplements.

While it’s completely up to Facebook to decide which supplements are deemed unsafe, there are some categories which they’ve singled out as unsafe.

These include steroids, chitosan, comfrey, ephedra, and HGH. If your intended supplement is similar to one of these products, you’ll likely have the ad disapproved by Facebook.

Advertising unsafe supplements is one of the fastest ways to get your ad account restricted by Facebook.

 

 

 

 

adult content


The next class of disallowed products are “adult” products. Facebook doesn’t allow for ads about sex toys, dirty magazines, or “adult dating services” anything sex or pornography-related is pretty much certain to be disallowed by Facebook.

This is because although you could target your ads to only those 18+ and single, Facebook doesn’t want the risk of allowing these types of ads on their platform to tarnish their name.

When you’re advertising contraceptives, be sure to only market the contraceptive benefits of your product.

 

 

 

 

cryptocurrencies


The next type of product for which Facebook doesn’t allow ads on their platform are cryptocurrencies.

With how volatile cryptocurrencies can be, and with how complex the fundamentals can become, it’s no wonder Facebook restricts ads about cryptocurrencies almost completely.

One of the main reasons Facebook has decided to ban cryptocurrencies is that they found that ads in this category often contain misleading or deceptive promotional practices.

This is pretty telling, because it shows how much of a problem scams are within the cryptocurrency community.

 

 

 

 

surveillance equipment


The next type of product disallowed by Facebook is surveillance equipment.

At its simplest, this policy states that if you can use it to spy on other people, you can’t advertise it on Facebook.

If you’re advertising a hidden camera, cell phone tracker, or nanny cam, you can expect to get your ad rejected by Facebook.

 

 

 

 

payday loans


The next type of product which Facebook has disallowed ads for completely are payday loans, and this is probably for the best.

Payday loans are almost always predatory, so it’s no wonder Facebook wants to stay as far away from them as possible.

Additionally, payday loans have been under greater scrutiny by regulators, so Facebook may be trying to avoid heat altogether.

These types of loans are high-interest and short term, explicitly intended to cover expenses between paydays.

Additionally, these types of loans have been frequently accused of taking advantage of lower- income consumers.

 

 

 

 

multi-level marketing


Next up in terms of items disallowed entirely by Facebook are multi level pyramid schemes. This is an important one because if your ad gets rejected for this reason, it may be because your business is being misclassified as a multi-level marketing scheme.

To make sure this isn’t the case, you’ll want to make sure your business model is clearly described in any ad where you’re offering people the opportunity to make money.

Both the ways in which they will make money and how you will make money through that must be clearly described.

If the business model looks like a triangle, expect Facebook to reject your ads.

 

 

 

 

penny autions


Facebook also does not allow ads for penny auctions. These are online events where a consumer pays a small fee to buy a bid on an item.

The reason that these are disallowed entirely by Facebook is that they are more often than not fraudulent, and at their best, they are still very similar to gambling.

Because of this, Facebook disallows ads for penny auctions entirely.

 

 

 

 

tobacco products


The next class of products disallowed by Facebook are tobacco products.

Unlike alcohol, you may not advertise tobacco products at all, even if they’re being targeted to only people over 18 and follow local laws.

This is because in most regions, tobacco advertising is more heavily restricted, making the amount of advertising that could be shown very limited.

For this reason, Facebook has decided that tobacco products may not be advertised at all, because it simply isn’t worth the hassle of making sure ads follow the local laws.

Remember, Facebook has to review every ad, and if each one has tons of restrictions, that makes their job harder. However, there are a couple important exceptions.

Firstly, anti-smoking ads are completely fine, as are ads which point users to a community page or interest site for the topic.

Similarly to guns and ammunition, you must be sure that the site you’re pointing users towards does not directly sell any prohibited products, especially tobacco products.

 

 

 

 

prescription drugs


Even if they are technically legal, Facebook does not allow ads for any prescription drugs. This can be tricky, because although the drugs themselves are disallowed, the actual pharmacies are not.

If you’re advertising for a pharmacy on Facebook, make sure to never mention actual specific pharmaceuticals, as this will get your ad copy rejected.

 

 

 

 

paraphenalia


Any ads for products which are intended to be used for illegal products are not allowed. This makes selling drug paraphernalia on Facebook impossible.

Facebook does this to protect the name of the platform. And if you’re thinking about advertising “water pipes” for “tobacco” you also won’t be able to do that, because tobacco products are banned altogether as well.

For this reason, you’re better off looking elsewhere to advertise these types of products.

 

 

 

 

counterfeit documents


This one may seem obvious, but Facebook doesn’t allow for the advertising of any counterfeit documents, such as passports, school ids, or driver’s licenses.

If you’re intending to advertise for counterfeit documents, you’ll be in for a rough time when it comes to Facebook ads.

 

 

 

 

spam and sensational content


You’ll have to make sure nothing in your ad could be construed as spam, such as fake warning messages or popups. You’ll have to make sure your landing page is free from these intrusive techniques as well.

Additionally, you can’t link to sites that contain malware from your ads or landing pages. Doing this is the easiest way to get an ad rejected by Facebook for spam or malware reasons.

The next category of ads which Facebook does not allow are ads that contain sensationalized content. This can be a tricky one, because it’s up[ to Facebook to decide what is considered sensational or not.

However, the main guideline is to generally not include ad content meant to scare or shock it’s viewers. Additionally, you cannot make an ad that depicts either threats of violence or actual violence, implied or explicit.

For example, you can’t have a picture of a person holding a gun. If you have an image like that in your ad, expect for it to be rejected by Facebook.

 

 

 

 

nonexistant functionality


The last type of product which are completely disallowed by products are ads which contain nonexistent functionality. For example, you couldn’t have a play button in your ad that doesn’t work. Another example of nonexistent functionality would be a checkbox on your ad that doesn’t check the box, but instead brings them to your site.

Now that we’ve gone over both the products that Facebook has restrictions on and the products which Facebook disallows entirely, let’s go overs one reason why your ad could still be rejected by Facebook even if you’re not advertising a product in one of these restricted classes.

 

 

 

 

facebook ads and community guidelines

 

We’ll first go over Facebook’s advertising community guidelines, and why your ad may not be getting approved because of them. These are guidelines that are applicable to everyone on Facebook, not just advertisers. Because of this, the guidelines are more lenient.

On the other side, however, if you break one of these rules in your ads, you might even have your entire Facebook account banned, along with any advertising accounts associated with it. For this reason, if you’re breaking one of these rules, your ads will almost certainly be disapproved by Facebook.

We’ll go over each guideline in detail, however, the top 5 guidelines Facebook uses to decide if content is allowed on its platform are:

  1. Violence
  2. Personal Safety
  3. Generally Objectionable Content
  4. False or Misleading Content
  5. Intellectual Property

violence


The first community standard Facebook uses to decide what content is allowed or disallowed, paid or organic, is violence and criminal behavior.

Basically, if your ads involve a real, credible threat, your account will almost certainly be banned. You’ll also be banned if your ad publicizes or helps to coordinate real world violence. Why is this a guideline?

It allows Facebook to have a place to point back to when they ban accounts for the violation of this rule.

Most infractions of this rule would seem obvious, but it’s also one of the most important ones to Facebook, because it helps them protect themselves legally, and take actions against accounts that they see as problematic.

This is the guideline Facebook takes most seriously, as it has the most potential for real- world implications.

Because of this, it’s important to stay far away from any implications of real-world violence, lest Facebook take action against your account.

 

 

 

 

personal safety


The next type of context Facebook has guidelines against has to do with personal safety.

Although this may be obvious as well, your ads may not encourage self-injury or suicide, as well as anything involving sexual exploitation, harassment and bullying, or content which knowingly and purposefully spreads someone’s personal, confidential information.

Any ads containing this type of connect will be rejected, and your ad account will likely receive a strike or be banned altogether.

 

 

 

 

Generally objectionable content


The next content guideline Facebook provides for all users of its platform is generally objectionable content.

This is also tricky, but it pretty much includes anything objectionable that Facebook has not already covered in another guideline.

If it’s objectionable to Facebook’s ad team, be prepared for your ad to be rejected.

This means that if you’re on the fence about whether or not a guideline covers your content, then this one probably does. Basically, if your content is questionable, it will probably get rejected under this guideline.

 

 

 

 

false or misleading content


Facebook also has a guideline against false content. This includes any content it views as spam, which could include misleading content or a landing page which will give users a bad experience.

Why is this a guideline?

Basically, Facebook wants to make sure that users have a good experience on any website they access from their platform, as connected sites can impact how users view Facebook as a social media platform overall.

Additionally, Facebook wants to make sure that users will eventually return to Facebook after clicking on an ad, and not stop browsing altogether because of a bad experience with an intrusive landing page they got to from clicking your ad.

If your ad contains misleading claims or spam, it will almost certainly be rejected by Facebook’s advertising team.

 

 

 

 

intellectual property


The last guideline which Facebook checks content against for both users and advertisers is their intellectual property guideline. Your ad must not violate any existing trademarks or copyrights.

Additionally, it must not include any intellectual property. Luckily, Facebook gives us the specifics of what counts as an intellectual property violation, which you can read about here. 

If your ad violates one of these standards, chances are it’ll be rejected every time, and might even cause your Facebook ad account some issues if the problems with your ads are serious enough. So if you’re sure you’re not violating one of these rules, why might your ads still be getting rejected?

Well, you might just be making a mistake with the actual copy(content) of your ad, which we’ll go over now.

 

 

 

 

ad copy and facebook ad rejection

 

When it comes to ad copy, there are a lot of small mistakes which could impact your eligibility to advertise on Facebook.

So here, we’ll go over a quick run-down of the most common ways Facebook ads are rejected based on content problems.

Although we’ll go over each common problem in depth, a quick list of common problems with your ad copy that may cause Facebook to reject it is:

  1. Too Much Text
  2. Targeting Personal Attributes
  3. Misusing the Facebook Brand
  4. Disruptive ad Content
  5. Irrelevant Ad Copy
  6. Poorly Written Ad Copy

too much text


The first common mistake in ad copy which can cause problems for your ads on Facebook is the amount of text in your ad, namely having too much.

Luckily, with this rule, you’ll get a rejection message specific to having too much text, so you’ll know this is the problem Facebook is having with your ad.

In the past, Facebook had a hard rule that you couldn’t have any more than twenty percent of your ad space covered by text, and this is still a useful guideline to follow, although it’s not necessarily as cut and dry as it used to be.

Now, Facebook will gradually reduce your ad’s reach based on the amount of text.

This means that if over 20% of your ads are covered by text, your ad may not run fully, and if you have too much text, your ad may not run at all.

This means that it’s extremely important to have minimal text in your ad copy, to ensure that your Facebook ads will be as effective as they can be, and you can reap the most ROI from your Facebook marketing efforts.

In particular, if you receive a warning message stating that your text- to image ratio is rated ‘high’ you should probably rethink your ad copy.

For example, do you really need all those details in your actual ad copy, or could you include them on the landing page for only the most interested potential customers?

 

 

 

 

targeting personal attributes


The next common mistake made with Facebook ad copy is targeting personal attributes.

Although Facebook allows and encourages you to target personal attributes at the ad set level, you must be careful not to do so with the actual content of the ad.

For example, you should try to avoid using the second person perspective like “you, yours, or other”.

The most important aspect of this restriction is to make sure that users don’t feel like they’re being personally targeted.

For example, you couldn’t say “meet other Christians” but you could say “Meet Christians” In this example, by using the word ‘other’ you are implying that you know the target is Christian.

Although this may be the case, Facebook won’t allow you to make users feel like they are being targeted or singled out for advertising, even for a characteristic as broad as being Christian.

 

 

 

 

misusing the facebook brand


Another common mistake advertisers make on Facebook that results in ads being rejected is the misuse of the Facebook brand.

Because Facebook has such specific restrictions on ads using either their name or their logo, it can be tricky to get ads approved using it.

However, if you do include the Facebook name or logo, there are a few rules to follow: Capitalize Facebook and write out the full name, only use Facebook as a singular noun, and make sure the word “Facebook” is the same size, font, and color as the surrounding text. Additionally, if you’re using Facebook’s logo, you can do so, as long as you’re using the standard one, and not the one reserved for Facebook’s corporate use alone.

Relatedly, you can’t edit the brand assets of Facebook and use them in your ad creative either way. Most importantly, Facebook’s name or logo shouldn’t be the main focus of your ad.

These restrictions make it so that you can only use Facebook’s brand in ads in a very specific way, and if you don’t your ad will certainly be rejected.

For this reason, if you don’t need to include the Facebook logo in your ad, it’s usually better to just avoid messing with it altogether.

 

 

 

 

disruptive ad creative


The next mistake people sometimes make with ad copy for Facebook ads is by accidentally creating video ads which Facebook sees as disruptive.

At a basic level, you’ll want to avoid creative which includes flashing lights or rapidly shifting colors, as well as loud or otherwise confusing or disruptive music.

Additionally, the content in your video ads must follow all basic content guidelines outlined above, including restrictions on nudity, violence, and restricted substances.

Relatedly, if you’re advertising for a restricted product, your ads and product must go through the process of getting prior written permission from Facebook.

 

 

 

 

irrelevant ad copy


Another common mistake which Facebook advertisers make is having ad content which is not relevant enough to the product being offered.

Every single component of your ad must be related in some way to your intended product.

Additionally, your product must have some relevance to the target audience you’re going after.

Additionally, you’ll have to be sure any information in your ad is truthful and accurate, and doesn’t leave out any important details to either your product or your target audiences.

 

 

 

 

poorly-written ad copy


Finally, like we mentioned above, Facebook really cares about the integrity of the content on their platform.

This means that all ad content must be well written, and not include any grammatical or spelling mistakes.

This is because Facebook wants to make sure all advertisers are maintaining at least a basic level of credibility and reliability when it comes to content.

Basically, Facebook doesn’t want ads displayed on it’s platform to come across as spam.

This means that there shouldn’t be excessive punctuation either, and your ads should not include random characters or emojis, as this is an easy way to get your ad creative rejected by Facebook. 

 

 

 

 

 

facebook ads rejected-landing pages

If you’re following every rule we’ve so far gone over, and your ads are still somehow getting rejected, then you’ve probably made a mistake within your landing page.

At the most basic level, your landing page is subject to all the restrictions your ad copy is.

However, there can be more to think about with landing pages than there is with ad content. That said, let’s go over some of the most common mistakes made with landing pages for Facebook ads. Here is a quick list of mistakes commonly made with landing pages and Facebook ads:

  1. Typos in The Link
  2. Not Including Business Details
  3. False or Misleading Content
  4. Disruptive Landing Page
  5. Broken Links
  6. Disjointed Ad Creative and Landing Page

typos in the link


The first common mistake made by Facebook advertisers when it comes to landing pages is not having a link matchup with the address of your landing page.

For example, your ad can’t say “ www.catsaregreat.com ” and link to “www.dogsarethebest.com”

If you do this, Facebook will not be happy with you.

This is one of the most severe ways you can make a mistake with your landing page, as Facebook takes this very seriously and may issue a strike on your ad account, restricting you from running ads or banning you altogether.

One common way this can happen to you unintentionally is through typos in your ad content, so make sure everything is perfect when it comes to the link text.

 

 

 

 

include business details


The next common mistake with landing pages, especially for new advertisers or those with new websites, is not including enough business details on your landing page.

While there are more specific requirements for financial products, at a minimum you should include a business address, phone number, email, and privacy policy, in addition to a terms of service page, and, if applicable, a shipping policy page.

Not only are these pages required by Facebook, they’re also required by most major advertising networks. In short, if you’re looking to advertise online, you’ll need your landing pages to include links to at least these basic elements.

Additionally, if there are any more specific disclosures related to your industry, you should include links to them here as well.

The easiest and most common way most online advertisers include these links is through a sidebar menu at the bottom of the page, which Facebook deems perfectly acceptable.

 

 

 

 

false or misleading content


Another common mistake made with landing pages that could get your Facebook ads rejected is having a landing page that includes false or misleading material.

This includes both misleading text and imagery as well as outright false statements about your products or services.

Additionally, your landing page must be relevant to the product or service that you’re promoting within your ad.

This means that your landing page must be extremely relevant to your ad content. For example, you can’t advertise for shampoo and then link to a landing page with content about dirt.

Facebook does this so that all ads displayed on their platform are related to the websites they are sending people to.

Basically, Facebook doesn’t want a bait and switch going on with your landing page.

 

 

 

 

disruptive landing page


The next common mistake made with landing pages and Facebook ads is having a landing page which is deemed disruptive by Facebook.

Although it’s up to Facebook as to what is considered disruptive, in general, if your page could be called “spammy”, then Facebook will probably reject your ad.

Some examples of being disruptive include pop-ups, auto-playing audio or video, or automatic downloads.

Additionally, disruptive content could include rapidly changing lights or flashing lights, or other bothersome or otherwise abrasive content.

 

 

 

 

broken links


Another common mistake for landing pages and Facebook ads is having a defective landing page or a page with a  “digital dead end”. This includes 404 pages and otherwise non-working pages.

Although this may seem like a simple thing, it’s extremely important to make sure every area of your site is functional, because if it’s not, Facebook may reject your ad for having a non-functional website.

Additionally, you’ll have to make sure Facebook can tell that your landing page is actually connected to the internet.

The easiest way to do this is to include links on your landing page to other pages on your website.

This shows Facebook that you are a legitimate site and you have connections to the rest of the web.

 

 

 

 

disjointed ad creative and landing page content


The last mistake commonly made with ads and landing pages on Facebook is having a landing page which doesn’t look enough like your ad creative.

Basically, Facebook wants there to be some connection between the design of your ad and the design of the landing page connected to your ad.

They want there to be some sort of smooth experience for your customers, and their users.

For this reason, you’ll want to make sure there are some similar elements between ad copy and landing pages, like similar copy, headlines, or font.

This will help Facebook to see the connection between your ad creative and your website, and will help prevent your ad from being disqualified by Facebook and ultimately, rejected.

 

 

 

 

why are facebook ads rejected? the 5 most common reasons- 2021


Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

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