speed up your shopify store-
shopify optimization 2021
One thing many people new to dropshipping don’t realize is that loading times can have a big impact on your store. The longer people have to wait for your page to load, the more likely they are to click away.
In fact, having a long loading time can have a dramatic increase on your website bounce rate, which can in turn impact your conversion rates. Ideally, you’ll want to have a store loading time of less than 3 seconds, as the bounce rate dramatically increases after that, according to google.
As time goes on, people are willing to wait less and less long for webpages to load, which means this metric is getting more and more important for dropshipping stores. So how exactly can you make your Shopify dropshipping store faster and reduce loading times?
- Image Optimization
- CSS Optimization
- Check for Compression
- Theme Experimentation
- Shopify App Selection
We’ll go over each of these tips for Shopify dropshipping store loading time optimization, how you can find out the speed of your store, and why loading times are so important anyway in this article.
Images are extremely important or dropshipping stores, as they tell your audience what you’re selling them at a glance. However, they can also cause your store loading times to shoot up, if you’re not careful.
This is because out of everything in your store, your product images take up the most resources to load. There are a few important steps you can take to make sure this doesn’t happen to your store.
Image Compression- One of the most important aspects of image loading times is compression levels. Compression is the practice of shrinking an image through a coding process that reduces the image’s overall size, and therefore makes it faster to load.
There are a couple easy ways to implement image compression in your Shopify store. First of all, you can use a program online or on your desktop to compress the images before you post them. Second, you can use Shopify’s app store to find an app that will do the compression for you. Either way works, but keep in mind that the more apps you have installed, the slower your pages will load altogether.
If you’re on a budget, it’ll probably be best to compress your images manually, as more apps that do it for you will be paid.
However, if you do have some money to spend or just don’t want the hassle, there are some great apps available for automatic image compression on Shopify. Our three favorites are:
- Image Optimizer- 5$ per month
- Crush.pics- 25mb Free
- Photo Resize by Pixc- 150 free images
Each has a slightly different pricing plan and layout, but they all accomplish much the same thing. If you’re just starting out, these compression apps probably aren’t needed. But if you’re looking to grow, they’ll be indispensable.
Image File Type- There are really only two options for image files, PNG and JPEG. Shopify recommends using JPEG, but you can always experiment for yourself and see if you notice any significant difference in loading times between the two file formats.
When you’re experimenting, just make sure to pay attention to image quality as well! If you’re not careful, you can easily end up with some low quality PNG images.
Image Sizing- The smaller your image is, the faster it will load. You can take advantage of this by only using full size photos where you need them, so you don’t unnecessarily waste loading time on a very detailed image that’s only displayed in a very small space.
Basically, you want to make sure you’re only asking the bare minimum of your site, in order to get it to load faster. If you don’t need a bigger image size, it’s usually best to stick with the smallest manageable size.
If you do make changes to your image size, make sure you test your new design on all devices, including mobile, tablet, and pc, with mobile being by far the most important platform.
One simple way to decrease loading times is to optimize your CSS files for your Shopify store. This may seem complex, but Shopify actually makes it easy by providing a simple way to minimize your CSS files.
It’s not a small topic, so if you’d like to learn more about CSS optimization on Shopify, check out this article.
Check for Compression
Beyond Images, in some cases it can be useful to use compression on other file types. Usually, shopify will automatically compress all needed files. However, if you get a compression warning on your speed score, this might be something to look into.
Check Your Theme
The greatest factor in store speed, by far, is the theme you choose. Some are better than others, and in general, the simpler the better when it comes to speed. However, this doesn’t mean you should stick with the debut theme.
You should spend some time looking around to find a theme that fits your store and suits your needs, without slowing down your store noticeably.
Remember, anything longer than a two second load time is detrimental to your bounce rate.
If you’d like some examples of themes which are both fast and have increased my own dropshipping sales, check out my other article here!
Check Your Apps
Second to the theme, the next factor which has the most impact on your store’s loading time’s are the installed apps.
Although some apps are absolutely necessary when it comes to dropshipping, like a supplier plugin, if your store is slow it’s worth taking a look at your app list and seeing if you can remove any unnecessary ones.
Just doing this can really help with store speed, as apps can have a huge impact.
Even If you find you need all your apps, there might be one that has a faster replacement. If you’ve done everything else on this list already, it could be worth looking for other options for your existing apps.
If you’d like some examples of plugins that are both lightweight and helped me immensely when I started dropshipping, check out my other article here!
Shopify Store Speed Fixes- 5 Simple Tips for Shopify optimization
If you’re experiencing a Shopify store that’s too slow, these 5 tips are sure to make a difference. Although they aren’t all the strategies to increase site speed, they are the most effective ones.
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