Shopify Traffic but No sales?
dropshipping traffic but no conversions? Here’s why.
Dealing with a store that is getting traffic, but not getting any sales or conversions is one of the most frustrating things to deal with as a dropshipper, and it’s one that I’ve personally dealt with when I was starting my dropshipping career on Shopify. So in this article, we’ll go over a few different methods of converting that traffic into sales, including a few common stumbling blocks for new dropshippers. So why does a Shopify store have traffic but no sales?
A Shopify store with traffic but no sales can be caused by a variety of factors, including product price point, landing page design, and smoothness of checkout. You can determine where your potential customers are getting discouraged by determining when they exit the website.
Lets now go over some steps you can take to convert that traffic into sales and turn your Shopify store profitable. We’ll go over each in more detail, but here is a quick list of fixes for a Shopify store with traffic but no sales:
- Check Visitor Behavior
- Improve Store Design
- Optimize Conversion Rates
- Speed Up your Store
- Beat the Competition
We’ll now go over each aspect in more detail.
check visitor behavior
When it comes to store visitors, behavior can be a big topic, and can seem confusing. However, there are a couple ways to help understand your Shopify traffic better.
So how can you check visitor behavior for a Shopify dropshipping store?
The two best ways to check behavior for a Shopify store are google analytics and Shopify’s built-in analytics system. Each has their upsides, with Shopify being a little easier to understand for beginners.
Firstly, you’ll want to make sure you’ve connected google analytics to your Shopify store. You don’t need to have a google ads account to do this, just a Gmail account to set up your analytics account.
Google analytics can be confusing on their own, but an easy way to get started is to look at the “Traffic Overview”.
As you get more familiar with google analytics, you’ll get better at understanding the insights it has to offer.
shopify’s own analytics
Secondly, Shopify’s built-in analytics can be surprisingly helpful. Not only will the dashboard show you daily visitors and sales, etc., it also shows your conversion rates!
There’s a section which shows your percentage of users who added an item to their cart, reached checkout, and made a purchase.
This can be an invaluable tool in figuring out just where your users are leaving your site.
For example, if you’ve got traffic but no one is adding items to their cart, you could be dealing with a product page or price point issue. If you have add to carts but no checkouts, it could be an overall site flow.
And if you’ve got checkouts started but not completed, you’ll want to take a look at your checkout process, and make sure it’s running as smooth as possible.
Improve your store design
This is a big one. If your site looks poorly made, people are far less likely to trust it when they come to view your product. Make sure your font is professional, your colors go together well, and your overall design is smooth and looks professional.
Shopify makes this easy with in-built themes, but it can be surprisingly easy to make a mistake that’ll make your page look like a scam store, which is exactly what we don’t want.
The most important aspect that can help you avoid this problem is just putting time and effort into the design of your store. From home page to landing page, make sure your site is well-developed and looks like a site you would buy from.
Although with experience it is possible to set up a dropshipping store in a few hours, if it’s your first time, you’ll want to take your time and get every aspect right. Otherwise, down the line you’ll be wondering why no-one is buying your product, even though your site is getting traffic.
So how can you improve your Shopify dropshipping store design?
A few simple steps you can take to improve your Shopify dropshipping store design are creating basic trust-building pages, improving store layout, and branding your site strongly. Each of these steps will help to make visitors feel more comfortable in your store and more likely to buy a product, turning that traffic into conversions.
We’ll go over each step in more detail now.
Creating trust is something extremely important to dropshipping, but what does that actually mean?
Part of it is social proof, like reviews on your product pages, part of it is your legal pages and how easy they are to find, and part of it is your overall site design.
However, there’s one aspect of building trust on Shopify dropshipping stores that is often overlooked: created trust-building pages, like an FAQ or blog posts about your site, product, or niche.
In this article, we go over 7 essential trust building pages for your Shopify dropshipping store.
Each of these pages will make visitors feel more like they’re on a reliable site, so make sure to check it out to start increasing conversions right away.
improve site layout
How to Improve your Shopify dropshipping store design:
Two important steps you can take to improve your store layout for Shopify dropshipping are using a non-default theme and improving your store navigation. By doing both of these, you’ll both differentiate yourself from others in the dropshipping space, and make website visitors feel comfortable in your store.
Considering most dropshipping sites look like scam sites, the bar for a well-designed site isn’t actually all that high in the dropshipping world.
Choosing a non-default theme is one of the easiest ways to differentiate yourself from the rest of the pack. Because so many stores use Shopify’s basic default theme, they all look roughly the same, no matter what the customizations are. There are tons of great themes out there, so just take a look around and find one that looks good to you.
Chances are, if your site looks nice to you, it’ll look nice to others as well.
You can improve your Shopify dropshipping store layout easily by fine-tuning your navigation. This means making sure that your menus have all the links you need, and that they are both easy to find and unobtrusive.
With all the different pages a Shopify dropshipping store can have, it’s important to organize them in a way that’s intuitive and user-friendly. By improving site navigation, you’ll make users feel more comfortable in your store
brand your store strongly
How to create a brand for your Shopify dropshipping store:
You can create a strong brand for you Shopify dropshipping store by choosing a great name and logo, putting effort into your store design, creating a favicon for you store, choosing a strong color scheme, picking the right fonts, creating a slogan, creating an about page, and utilizing content marketing.
Following these basic steps will land you a strong, basic brand for your Shopify dropshipping store.
We go over each step in more detail in this article, so be sure to check it out for Shopify dropshipping branding tips!
improve your conversion rates
When it comes to getting traffic but no sales on your Shopify store, conversion rates might just be the most important metric to look at. Conversion rates are a measurement of the percentage of visitors who buy a product on your site after visiting your site.
For dropshipping, a standard conversion rate is between 1-2%, with over-performing stores reaching 5% or more In this section, we’ll go over some easy ways to boost your conversion rates if you’re dealing with a Shopify store with traffic but no sales. How can you increase conversion rates for your Shopify dropshipping store?
You can increase your conversion rates on your Shopify dropshipping store by using high-quality product images, offering free shipping, and improving your product descriptions. These three elements are the most important when it comes to your store’s conversion rates, and by focusing on them, you’ll improve conversion rates reliably.
We’ll now go over each aspect in more detail.
When it comes to dropshipping conversion rates, product imagery might just be the most important aspect. A good product image will be both descriptive and eye-catching, but also help your customers to feel comfortable in your store.
Professional product images lend a sense of legitimacy to your store, and make it feel much more real and trustworthy to your potential customers.
Because product images are such a big topic, we wrote a whole other article about them! Check it out for some specific tips on how to choose great product images.
One of the fastest ways to increase conversion rates for your Shopify dropshipping store is to improve your product descriptions. Your product description will be the most-read thing on your Shopify dropshipping store because it’s front and center on the landing page they see after clicking on one of your advertisements. This means that it’s vital to make sure it’s perfect, from proper spelling and grammar at a bare minimum, to interesting and compelling content, ideally.
Most supplier plugins for Shopify give you the option to import a description from aliexpress, and while this can be useful, 99% of the time you’re going to want to delete it completely and start from scratch. Why? Every new dropshipper starts with the basic aliexpress descriptions, and it makes you blend it with the competition. These basic descriptions usually don’t make sense out of context, and it’s important to write your own copy. Additionally, you won’t be building your brand if you’re just copying something from aliexpress.
When it comes to specifications, most of the time you’ll want to delete these too. While it’s perfectly fine to include the necessary ones in your product descriptions, oftentimes the specification section of an aliexpress product is poorly formatted and doesn’t make much sense. By removing the default and presenting the information in a more visually pleasing way, you’ll improve your product descriptions and drive more conversions.
Copywriting- including product pages- is a big topic. It’s also a vital part of your dropshipping success. If you’d like to learn more about copywriting, check out this amazing article.
Time and again, it’s been proven that consumers are more willing to purchase something with free shipping, even if the total price is the same.
This means that you can bake the price of providing free shipping into your product price, and still maintain your original margin. On Shopify, this is simple.
Head to your shipping and delivery setting and add a new rate that is “free”.
Your customers will be able to see this when they check out.
speed up your store
One thing many people new to dropshipping don’t realize is that loading times can have a big impact on your store. The longer people have to wait for your page to load, the more likely they are to click away.
In fact, having a long loading time can have a dramatic increase on your website bounce rate, which can in turn impact your conversion rates.
Ideally, you’ll want to have a store loading time of less than 3 seconds, as the bounce rate dramatically increases after that, according to google.
loading times matter
As time goes on, people are willing to wait less and less long for webpages to load, which means this metric is getting more and more important for dropshipping stores. So how exactly can you make your Shopify dropshipping store faster and reduce loading times?
- Image Optimization
- CSS Optimization
- Check for Compression
- Theme Experimentation
- Shopify App Selection
- AMP Images
We’ll go over each of these tips for Shopify dropshipping store loading time optimization, how you can find out the speed of your store, and why loading times are so important anyway in this article.
If you’d like to find out some more specific ways to speed up your site, check out that article!
beat the competition
When it comes to creating a dropshipping site, one thing many new dropshippers overlook is the competition. Odds are, your target audience will probably have seen similar stores before, and they’ll have some idea of a comparison in mind. If you blend in with everyone else, there’s no reason for your traffic to choose you over the others they’ve seen.
Basically, you’ll need to make your site special, and the best way to do that is to see for your self exactly what the competition looks like, and how you can stand out.
Shopify Traffic but no conversions? THis is why.
Although there are tons of different tips and tricks you can use to improve your conversion rates and turn the traffic into sales, these 5 strategies reliably help you to gain more sales on your Shopify dropshipping site.
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