Shopify branding guidelines 2021
Creating a great Shopify Dropshipping Brand in 2021
Focusing on Branding
When it comes to dropshipping, the branding of your store can be one of the most integral aspects of your site’s success. However, sometimes it can be difficult to grasp what this actually means, especially for those new to dropshipping. In this section, we’ll go over a few simple tactics to create a strong brand for your Shopify dropshipping store.
How to create a brand for your Shopify dropshipping store:
You can create a strong brand for you Shopify dropshipping store by:
- Choose a great name and logo
- Put effort into your store design
- Create a favicon for your store
- Choose a great color scheme
- Create an About Page
- Use Content Marketing
Following these basic steps will land you a strong, basic brand for your Shopify dropshipping store.
name and logo
The importance of having a great name for your Shopify dropshipping store should be obvious to most, but there are a couple core reasons why it’s so important. First of all, your store’s identity is ultimately built out of your store’s name. Secondly, having a great name makes advertising and branding that much easier, as your store’s name will stick in your customer’s heads the most out of everything in your ad copy and landing page content.
Having a great name for your dropshipping store can also have some other miscellaneous benefits, like a memorable and relevant domain name, and an easy and relevant business email address.
the logo is important
Having a great logo, however, is something that is often overlooked by new dropshippers. In fact, it’s something that I neglected myself when I was starting my own dropshipping stores.
However, having a great logo is important because it sticks in the mind of your visitors, and is remembered just second to your store’s name.
Make it Relevant
You’ll want to have a logo that’s relevant to your store’s name, and, if possible, adds something to your overall brand.
A logo makes a significant impact on overall public perception, from those who see your ads on Facebook to those who actually make a purchase and receive your products.
create a favicon
Creating a Favicon for your Shopify dropshipping store is more important for some niches and industries than others.
This is the image that shows up at the top of browser tabs, and can help remind people of what your site is all about if they tab out from your site and return later, which is more common than you think.
If you can easily remind people what your brand is about at a glance, you’ll be more likely to turn traffic into conversions on your Shopify dropshipping store.
Creating a visually pleasing color scheme is a simple step that many new dropshippers overlook when first starting.
Although you can just go with Shopify’s basic color schemes, you’ll look like everyone else and it’ll be hard to establish a brand through your color scheme.
Ideally, you’ll want to choose a color scheme that goes well with your chosen product and niche.
Although there are many different ways to pick a color, my favorite way has always been to eye-ball it.
If it looks good to you, odds are it’ll look good to others as well. In this area, you’ll just have to trust yourself.
make your visitors feel at home
On the flip side, although having a strong color scheme can help with conversions, if your site is getting absolutely none, it’s probably not the color scheme that’s the problem.
Improving your color scheme is something that can increase conversions, not create them if they don’t exist.
If you’re dealing with absolutely no conversions, you’ll definitely want to implement some other steps as well.
choose the right font combination
Although it’s important to choose the right colors, choosing the right font scheme can be just as important.
There are a ton of different combinations that work well, but as a general rule you’ll want to have one serif font (with frills) and one sans serif font (without frills).
This is a basic rule of typography that can make your site look professional right away. Just like color schemes, if your typography looks good to you, it probably looks good to your customers too.
If you’re looking for some examples, check out this amazing article.
Create a slogan
Similar to creating a name and logo, this step of branding is often overlooked by Shopify dropshippers.
Creating a logo that succinctly explains your business will help with brand awareness to a nuge degree, and also helps to solidify your brand on your actual website.
Your logo should be five words at max for a Shopify dropshipping store, and describe your store in a concise and positive way.
This can be difficult, and it doesn’t need to be done right away, so make sure you spend some time coming up with a great, relevant logo for your Shopify dropshipping store.
create an about page
We’ve talked a little bit about how important “about” pages are for building trust, but they have another function as well: branding!
With an about page, you can explicitly tell your story, and frame your dropshipping store exactly the way you’d like. This helps to develop your brand because it creates an idea of your brand that isn’t just a website name and URL.
An about page can be one of the most integral and easy ways of creating a brand for your Shopify dropshipping store.
use content marketing
Content marketing is something often touted as extremely effective for drawing traffic to your store, and while that can be true, it has another function that’s even more important- branding.
By creating blog posts, you can frame your products and business in exactly the way that you’d like your customers to see.
Blog posts also help make your customers feel like they are in more than just a store, because you’re offering content about your niche as well.
Content marketing also includes product descriptions, and because product descriptions are the text your potential customers will see the most, they are ultimately the most important form of content marketing.
If you’d like to learn more about creating effective product pages, check out this amazing article.
shopify branding guidelines- dropshipping 2021
By just going over these simple branding steps, you can improve the branding on your Shopify dropshipping store, and through that, increase conversions and make your traffic more valuable, and your marketing more worthwhile.
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