product images for shopify- 2021
When it comes to dropshipping conversion rates, product imagery might just be the most important aspect. A good product image will be both descriptive and eye-catching, but also help your customers to feel comfortable in your store. Professional product images lend a sense of legitimacy to your store, and make it feel much more real and trustworthy to your potential customers. How exactly do great product images improve your Shopify dropshipping store conversion rates?
Here a few specific ways you can use product imagery to improve your Shopify dropshipping store conversion rates:
- High Quality Images
- Multiple Angles
- Provide Context
- Enable Zoom
- Avoid Stock Photos
These 5 steps will help you to create compelling images for your Shopify dropshipping store. We’ll now go over each aspect in more detail.
High quality images
High Quality Images- use images with high native resolution, so they’ll be detailed and easy on the eyes.
Additionally, your images should be clickable and produce larger or zoomed-in versions of themselves.
This will make inspecting your product easier for potential customers.
Multiple Angles- Always show your product from multiple angles.
Similar to having high-quality images, showing your product from multiple angles helps customers inspect your product, and indicates that you have nothing to hide.
Multiple angles help show character and can help build a brand, and helps your audience get a better feel for your product.
Provide Context- Simple image labels can go a long way when it comes to understanding a product.
Why are your customers seeing what they are seeing?
What message are you trying to convey?
By helping to guide your customers as they view your product, you’ll guide them towards a purchase by making them feel comfortable with what they’re seeing.
Enable Zoom- We’ve all been frustrated by the inability to zoom in on an image online, and Shopify dropshipping stores are no exception.
By including the zoom function on images for your Shopify store,you’ll help your product pages feel much more interactive, and increase conversion rates as a result.
avoid stock photos
Don’t Use Stock Photos- Stock photos can be great for many areas of online marketing, but dropshipping is not one of them.
If you can, you’ll want to get your hands on the physical product you’re selling to take your own pictures, but at a minimum you’ll want to scour the web for high-quality, unique pictures of your product.
Odds are, if you’ve found a potential product, others have too, and by choosing great product photos, you can stand out from the pack.
dropshipping product images- 2021
Although these aren’t all the tips for product imagery for your Shopify dropshipping store, they are the ones we feel are the most impactful.
By implementing these simple steps in your Shopify store product image design, you’ll increase traffic and conversion rates. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!