How to Reduce Abandoned Shopify Carts- 2021
With the rapid rise of e-commerce in general and Shopify stores specifically, it’s never been more apparent how much of a big deal abandoned checkouts are. If you think about it, every time someone leaves your site before clicking the buy button, you’re losing money.
Although this can be a hard truth to swallow, acknowledging it and working to reduce the rate of abandoned checkouts is one strategy that can have a huge impact on both your conversion rate and your overall customer satisfaction, which is important for long term growth.
Although some number of abandoned carts is unavoidable, there are some proven ways to reduce their frequency. So today we’ll go over three effective steps you can take right away to reduce the amount of abandoned checkouts in your Shopify store.
The top three ways to reduce abandoned checkouts in Shopify are: Offering Incentives to those who create accounts, allowing multiple payment options at checkout, and simplifying your overall checkout process. So let’s get started.
The first method for reducing the abandoned checkout rate for a Shopify store is to offer incentives to those that create accounts. This does a couple really important things for your site.
Firstly, it creates the number of leads you’ll generate for future marketing endeavors.
Secondly, it will give those who create accounts a sense of membership or belonging to your site, which will increase overall brand loyalty.
And thirdly, by rewarding those who create an account during the checkout process, you’ll have more detailed information with which to personalize any abandoned cart emails you may already be sending out.
create more leads
Creating leads is obviously extremely important for any e-commerce site, but with Shopify it is even more so.
This is because many times, customers are not likely to bookmark your site or return to it organically, so creating a list of email leads during checkout can be one effective way to increase returning traffic to your site.
However, you’ll also want to make sure that you do have the option to make a guest account for checkout, because without this option,your abandoned checkout rate will shoot up.
In this way, it’s a sort of catch-22, where you must be careful not to make the registration process too lengthy, but also want to provide incentives to make an account.
Finding the proper balance between both can greatly reduce your overall rate of abandoned carts and checkouts within your Shopify store.
One effective incentive tool for those who create accounts can be store credit. If this sounds like something you might like to implement, you can try out Rewardify’s free trial, to see if it could be effective on your site.
Rewardify creates store credit for customers and lets you import it as well. It has a suite of features that can be extremely useful for any size business, whether it’s a single product store or a large retailer using the Shopify platform.
allow multiple payment methods
The second strategy for reducing abandoned cart rate in Shopify is to simply allow multiple payment options at checkout!
You would be surprised how often having to manually enter credit card information will stop a potential customer from making a purchase.
At a minimum, you should provide the popular options such as a credit card or ewallet, simply because of the increased flexibility they provide.
make customers comfortable
Although some of these options may require the use of certain plugins or the Shopify payments gateway, this is an important enough step in the overall process of increasing conversion rates that it’s not something you can afford to ignore.
By simply allowing customers to pay in the way they prefer, you’ll reduce overall abandoned cart rate and subsequently increase conversion rate.
It’s also such a small step, that it’s almost always worth the time investment it takes to set this up just right.
optimize the checkout flow
Now that we’ve gone over capturing leads during the checkout process and allowing multiple payment options, let talk about by far the most effective way to reduce abandoned checkouts: optimizing the overall flow of your checkout process.
Not only will this make your rate of abandoned checkouts go down, it will also make customers much more satisfied overall with their buying experience.
Overall ,we want to make sure that a potential customer has the smoothest, easiest time possible buying our product and being in our store.
One small part of this is the shipping rate.
One of the most effective small tips for reducing abandoned carts is to offer free shipping, and just increase the price of whatever products you’re selling to maintain whatever margin you need.
Time and time again, it has been shown that potential consumers are more likely to make a purchase if the shipping is free, even if the additional cost is simply included in the product. If you implement just one tip from this guide, make it this one!
Most of the time, a customer will have an anchor in their mind, like a specific price point. If the shipping or extra fees are just too high, they’ll be much more likely to reconsider making a purchase and click away entirely.
Overall, it’s not too hard to add a free shipping rate to your Shopify store, and it will make all the difference when it comes to abandoned checkouts.
test it out
Another part of the customer checkout experience that should be optimized is having extremely clear navigation throughout the entire site.
Site visitors should feel comfortable, and have no problems accessing any area of your site. If a customer is ever confused about where they are or how to get somewhere, something has gone wrong.
If you have these easily accessible, you’ll seem much more legitimate to any potential customer, and make them feel more comfortable being on your site.
You’ll also want to have very clearly detailed products. This includes clear product images, videos, and accurate and explanatory product descriptions.
Product descriptions are an extremely important piece all on their own, and if you’d like to learn more about writing effective product descriptions, head over to our post here.
They need to be accurate so as not to give your customers false expectations, but descriptive enough to convince a potential buyer that they need this item.
Overall, you’ll want to spend the most time on features that your audience will care about, and include but gloss over the technical specifications that not many people will likely be interested in.
However, do make sure to include the specifications somewhere, as it can help interested consumers make the decision to purchase.
Most of the time, people who feel confident they understand the product will have no hesitations purchasing that product.
The final step to optimizing your checkout page is to go through and test the checkout process for yourself.
Starting from your landing page, you’ll want to go through the process as though you were a first-time website visitor.
Try to use a critical eye, and think about what parts of the process seem weird or cause hiccups. Really, you just have to trust yourself.
Most of the time, how you feel about the checkout is likely how others feel as well. If your site looks untrustworthy to you or if it has speed bumps to making a purchase, chances are your potential consumers feel the same way.
By intuitively changing the small things on your website with a mind to the overall smoothness of the checkout process, you’ll greatly reduce the number of abandoned checkouts and carts on your Shopify store.
How to reduce abandoned shopify carts- 2021
Although these certainly aren’t all of the ways to reduce abandoned checkouts, they are the ones we believe will be the most effective with limited time investment.
These three strategies- offering incentives, allowing multiple payment options, and optimizing your checkout process, are all effective ways to reduce abandoned checkouts and increase conversions for your Shopify store.
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