What are Facebook Shop’s Checkout Options?
Facebook Shop is relatively new to the e-commerce market, and there are still lots of basics to work out. For example, what are Facebook Shop’s checkout options?
Facebook Shop only has one checkout option, and that is through their own in-built Facebook checkout method. Facebook’s payment processor will handle the transaction, store the data, and conduct payouts to your account. This makes Facebook shop a convenient checkout method new to the market.
Why use Facebook Shop?
Because Facebook Shop is so new to the e-commerce scene, it’s difficult to determine exactly if it’s worth it to use their payment method. In this section, we’ll go over the pros and cons of Facebook Shop:
The Pros of Facebook Shop
Saved Payment Info- Because Facebook is such a trusted entity, people feel comfortable with Facebook saving their payment information for future use. This means that it can be auto-filled if they have bought anything for any shop on Facebook, not just yours. This helps create a more frictionless experience for your audience when it comes to the actual transaction.
Trusted Platform- Facebook has been around for a while, and people are now comfortable being on the platform, this also makes people more likely to enter their payment info, if they need to, because they feel comfortable on Facebook. This can boost conversions by taking advantage of Facebook’s in-built years of trustworthiness.
No New Accounts- Because your users are already logged into Facebook, especially if you’re using Facebook ads, they’ll already be logged into an account. This gives you a smoother checkout process and gives Facebook a wealth of data about your customers, which you can then leverage into more effective Facebook Ads.
Curated Content- When you’re selling on Facebook, you’re not being associated with the entire internet, just with the other stores on Facebook. This helps to create more trustworthiness because Facebook reviews all items published on their stores, like they do ads, and makes sure the items are high quality and not scams. Put simply, Facebook ensures you’re in good company when it comes to the other e-commerce stores on the platform.
Quality User Experience- unlike other e-commerce platforms where you have to build and manage the look and feel of your site, on Facebook Shop that’s all taken care of for you, with their built-in UI.
The Cons of Facebook Shop
Selling Fees- Similar to most other e-commerce platforms, Facebook Shop takes a percentage of all transactions made through their payment systems.
Long Payout Time- In contrast to other ecommerce platforms like Shopify, Facebook Shop takes 8-10 days to process payouts. For reference, Shopify takes only 2 days.
Review Process- Unlike just publishing on the web, if you use Facebook Shop all your products and descriptions are subject to Facebook’s approval and overview. Additionally, there will be a slight delay when trying to test new products.
Overall, using Facebook Shop makes for a smoother user experience but a more difficult store owner experience. You’ll have to determine if this trade-off is worth it to you and your store.
Shopify and Facebook Shops
Luckily, you don’t have to choose between using Facebook Shops or Shopify, as they integrate amazingly well. Once you’ve set up the Facebook sales channel in Shopify for your Facebook ads that you’ll undoubtedly be running, creating your Shopify Facebook shop is a one-click install.
When you create your Facebook shop, Facebook will automatically import your products and catalogs and begin a review process. You can also curate your product catalogs yourself if you prefer a more hands-on approach.
After that’s been completed, you’re ready to begin selling on Facebook! However, you still need to set up your payment method, otherwise customers will be redirected to your website for payment, which can reduce your total conversion rate if someone was expecting to pay on Facebook. For this, you’ll want to set up Facebook Payments, which is a fairly simple process.
Facebook Shop and Etsy
You can connect your Etsy store to your Facebook Shop, and start taking advantage of Facebook’s in-built trust and smooth payment process. To do this, you’ll want to navigate to your shop settings in Etsy and select “connect Facebook”. After the process has been completed, you’re ready to set up your Etsy products on Facebook!
You’ll have to individually manage products and curate your catalogs before submitting them for the review process, and the integration with Etsy isn’t as smooth as it is with Shopify, but a couple extra features made it a tempting option for e-commerce:
The Like Button- By putting a like button right on your Etsy page and products allows you to build a Facebook audience easily without any extra work. By collecting the data of people that like your page, you’ll also be able to run more effective Facebook ads, if you so choose. Here’s how to ad a like button to your Etsy shop:
- Sign in to Facebook
- Sign in to Etsy
- Go to “your shop” in Etsy
- Go to “shop Settings” in Etsy
- Go to “links” in Etsy
- Select “connect to Facebook” in Etsy
- Select your store’s Facebook page
- You have a like button!
Shop Now- By having an extra call to action right on your front page, you’ll make it a lot more likely people will visit your shop. Additionally, if people don’t have to leave Facebook to view your Etsy products, they’ll be much more likely to make a purchase.
Facebook Shop Approval
The review and approval process for Facebook can sometimes be frustrating and obtuse, both for ads and for products and catalogs submitted to your shop. So here, we’ll go over some of the common problems and solutions for Facebook Shop Approval
Facebook Shop Product or Collection Pending
If you receive a message saying your products or collections are pending, it simply means Facebook is in the process of reviewing them. Sometimes, the review process for products takes longer than the review process for ads, but you should generally expect to see a decision within 48 hours at the longest.
Facebook Shop Not Approved
There could be a few reasons why Facebook might not have approved your product or collection, and they have a broad policy guideline resource for them here. If you think you’ve been wrongly rejected, or if you change something in your product, you can request a second review. Facebook will then take a second look at your shop or products.
Keep in mind that Facebook looks at title, product description, and hero images, so be sure each of these are compliant with Facebook’s standards.
Here are some more specific requirements for businesses on Facebook:
Comply with commerce guidelines- Described by Facebook here.
Have a Facebook Page- Before you set up your Facebook Shop, you’ll need to have a business page with all the relevant info attached.
Connect a Catalog- You can’t just import one product into Facebook Shop, you’ll have to use catalogs.
Sell Physical Goods- If you’re selling something virtual like software or piano lessons, be prepared for Facebook to reject your shop because it’s not selling physical products.
Everything to Know about Facebook Shops
Facebook Shop is a relatively new thing to the e-commerce world, and it’s quickly shaking things up. Although it may be more difficult to set up and curate products on Facebook because of their review process, having a Facebook shop makes for a more seamless experience for the user, and a faster overall process.
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