facebook ads and community guidelines- 2021


We’ll first go over Facebook’s advertising community guidelines, and why your ad may not be getting approved because of them. These are guidelines that are applicable to everyone on Facebook, not just advertisers. Because of this, the guidelines are more lenient.

On the other side, however, if you break one of these rules in your ads, you might even have your entire Facebook account banned, along with any advertising accounts associated with it. For this reason, if you’re breaking one of these rules, your ads will almost certainly be disapproved by Facebook.

We’ll go over each guideline in detail, however, the top 5 guidelines Facebook uses to decide if content is allowed on its platform are:

  1. Violence
  2. Personal Safety
  3. Generally Objectionable Content
  4. False or Misleading Content
  5. Intellectual Property


The first community standard Facebook uses to decide what content is allowed or disallowed, paid or organic, is violence and criminal behavior.

Basically, if your ads involve a real, credible threat, your account will almost certainly be banned. You’ll also be banned if your ad publicizes or helps to coordinate real world violence. Why is this a guideline?

It allows Facebook to have a place to point back to when they ban accounts for the violation of this rule.

Most infractions of this rule would seem obvious, but it’s also one of the most important ones to Facebook, because it helps them protect themselves legally, and take actions against accounts that they see as problematic.

This is the guideline Facebook takes most seriously, as it has the most potential for real- world implications.

Because of this, it’s important to stay far away from any implications of real-world violence, lest Facebook take action against your account.





personal safety

The next type of context Facebook has guidelines against has to do with personal safety.

Although this may be obvious as well, your ads may not encourage self-injury or suicide, as well as anything involving sexual exploitation, harassment and bullying, or content which knowingly and purposefully spreads someone’s personal, confidential information.

Any ads containing this type of connect will be rejected, and your ad account will likely receive a strike or be banned altogether.





Generally objectionable content

The next content guideline Facebook provides for all users of its platform is generally objectionable content.

This is also tricky, but it pretty much includes anything objectionable that Facebook has not already covered in another guideline.

If it’s objectionable to Facebook’s ad team, be prepared for your ad to be rejected.

This means that if you’re on the fence about whether or not a guideline covers your content, then this one probably does. Basically, if your content is questionable, it will probably get rejected under this guideline.





false or misleading content

Facebook also has a guideline against false content. This includes any content it views as spam, which could include misleading content or a landing page which will give users a bad experience.

Why is this a guideline?

Basically, Facebook wants to make sure that users have a good experience on any website they access from their platform, as connected sites can impact how users view Facebook as a social media platform overall.

Additionally, Facebook wants to make sure that users will eventually return to Facebook after clicking on an ad, and not stop browsing altogether because of a bad experience with an intrusive landing page they got to from clicking your ad.

If your ad contains misleading claims or spam, it will almost certainly be rejected by Facebook’s advertising team.





intellectual property

The last guideline which Facebook checks content against for both users and advertisers is their intellectual property guideline. Your ad must not violate any existing trademarks or copyrights.

Additionally, it must not include any intellectual property. Luckily, Facebook gives us the specifics of what counts as an intellectual property violation, which you can read about here. 

If your ad violates one of these standards, chances are it’ll be rejected every time, and might even cause your Facebook ad account some issues if the problems with your ads are serious enough. So if you’re sure you’re not violating one of these rules, then you’re ads will most likely be okay on Facebook.





why are facebook ads rejected? facebook’s community guideline- 2021

Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

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