creating course content-feb 2021
If you’ve been on the internet lately, you’ve probably come across a growing number of courses being sold online. If you’re looking to start a business in this way, then you’re not alone!
Because you’re simply sharing what you know in an organized way, you’re providing value to your customers and a great business opportunity for yourself. So in this article we’ll go through exactly how to secret content for your online course, step by step.
The first step to selling courses online is to simply create your content. The first thing you’ll want to do is just take some time to think about what you’re good at, and what people might want to know more about. For example, it can be a hobby or passion you’ve spent a lot of time gaining passive knowledge about.
Then, you’ll want to transform that knowledge into useful content. After you’ve figured out what you know, you’ll need to figure out who the audience you’re targeting is: what are they looking to learn more about?
People are willing to pay for content that can help advance their careers, learn a valuable skill, or achieve needed certifications for specific industries. This kind of content is so useful because it helps people achieve their goals, which is a powerful motivator to buy.
“This kind of content is so useful because it helps people achieve their goals, which is a powerful motivator to buy.“
get to know your niche
You’ll also want to spend some time in the community you’re looking to produce content for. What are they interested in, what are some of the common questions they have, and how could you offer a product that solves those questions and answers that problem? Basically, you want to determine what kind of course is likely to connect with their motivations as much as possible.
Also, you may want to reach out to a few members of the community, just to get a more in-person context to the struggles of the field you’re looking to enter. By determining who your audience is, you’ll be able to tailor your content in a way most effective to your audience, based on language skills, level of education, and technical proficiency.
This will help you lock in the level of difficulty you’re going to be shooting for in your course. Although figuring out your audience is the first part of content creation, it’s also the most important! Without proper audience identification and targeting, your course is likely to run into some problems, and may not take off at all.
“You’ll also want to spend some time in the community you’re looking to produce content for.”
create a pitch
The second part of content creation we’ll go over is making your content and pitch stand out from all the others. Although course selling is a growing industry, it’s by no means saturated, so by making sure to differentiate your content you can really stand out from the crowd.
One important part of this is to focus on one niche and get it down good. What I mean by this is try to build a dedicated group of learners in a specific area first before branching out. This has a couple of main benefits.
Firstly, you’ll build brand loyalty and help spread your courses that way. Secondly, it allows you to build and maintain a brand within your chosen niche. Another way to differentiate your content from others is to create a special selling point.
What’s unique about the course you’re offering? What will appeal the most to your audience and how can you use that to appeal to your chosen audience? You’ll want to get creative with your course title, to draw people in and get them to read the description.
“What will appeal the most to your audience and how can you use that to appeal to your chosen audience? “
create a roadmap
The third part of content creation we’ll talk about for online courses is creating a roadmap for learning. Try to create a series of courses or learning objectives within a course that give your learners a clear path to follow, and specific learning objectives and goals at each level.
This can also enable you to sell multiple courses much more easily, as you can break up content into smaller learning adjectives that might be more manageable, or set different price points based on your audience’s current learning goals.
For example, you might have a more cheaply priced introduction course, and then a more expensive upsell to more advanced areas of learning. Not only will you create brand loyalty and a following within your niche, but you’ll also boost revenue by creating a learning path.
“Not only will you create brand loyalty and a following within your niche, but you’ll also boost revenue by creating a learning path.“
create compelling content
The third and final step of valuable content creation for online courses we’ll go over today is writing great, compelling course content. Firstly, you’ll need to describe exactly why they need to learn this information. What kind of benefits will they receive? Remember, by buying an online course, someone is not only investing their money, but also their time. Make it clear to them why that’s a worthwhile investment.
You should also attempt to go through your course with a critical eye, and trim any content that’s repetitive or unnecessary. Most learners will want a streamlined experience, and there’s no point repeating yourself because your learners can always backtrack to a specific part of the course if they need to. However, this doesn’t mean you should skip important or difficult content. Just make sure it’s as streamlined as possible.
“Remember, by buying an online course, someone is not only investing their money, but also their time. Make it clear to them why that’s a worthwhile investment.“
interactivity and engagement
Another tip for creating valuable content is to create as much interactivity as possible. Try to get learners to do active tasks like checkboxes or quizzes as much as possible to help keep them engaged. Without some form of progress tracking or engagement trigger, learners are likely to click off the course.
Additionally, you’ll want to split your content into roughly equal, manageable bites so your audience feels they have completed something each time they log in.
One way to help with this is to use bulleted lists and short paragraphs. And although it’s important not to get too repetitive, you still want to go over the most important concepts in your course at least a couple times, and try to stimulate their learning with engagement objectives like a quiz or a video.
These strategies will help learners get pulled into compelling, worthwhile content.
“Without some form of progress tracking or engagement trigger, learners are likely to click off the course.“
how to create online course content-feb 2021
These guidelines for content creation will go a long way in developing a course that will both sell well and provide value to your online learning. While this is by no means an exhaustive list, it does contain what we believe to be the most effective tips today for online course content creation. If you’d like to learn more, sign up for our newsletter below, and gain invaluable insights into the world of e-commerce and selling online courses.