facebook ads rejected-landing pages
If you’re following every rule we’ve so far gone over, and your ads are still somehow getting rejected, then you’ve probably made a mistake within your landing page.
At the most basic level, your landing page is subject to all the restrictions your ad copy is.
However, there can be more to think about with landing pages than there is with ad content. That said, let’s go over some of the most common mistakes made with landing pages for Facebook ads. Here is a quick list of mistakes commonly made with landing pages and Facebook ads:
- Typos in The Link
- Not Including Business Details
- False or Misleading Content
- Disruptive Landing Page
- Broken Links
- Disjointed Ad Creative and Landing Page
typos in the link
The first common mistake made by Facebook advertisers when it comes to landing pages is not having a link matchup with the address of your landing page.
For example, your ad can’t say “ www.catsaregreat.com ” and link to “www.dogsarethebest.com”
If you do this, Facebook will not be happy with you.
This is one of the most severe ways you can make a mistake with your landing page, as Facebook takes this very seriously and may issue a strike on your ad account, restricting you from running ads or banning you altogether.
One common way this can happen to you unintentionally is through typos in your ad content, so make sure everything is perfect when it comes to the link text.
include business details
The next common mistake with landing pages, especially for new advertisers or those with new websites, is not including enough business details on your landing page.
Not only are these pages required by Facebook, they’re also required by most major advertising networks. In short, if you’re looking to advertise online, you’ll need your landing pages to include links to at least these basic elements.
Additionally, if there are any more specific disclosures related to your industry, you should include links to them here as well.
The easiest and most common way most online advertisers include these links is through a sidebar menu at the bottom of the page, which Facebook deems perfectly acceptable.
false or misleading content
Another common mistake made with landing pages that could get your Facebook ads rejected is having a landing page that includes false or misleading material.
This includes both misleading text and imagery as well as outright false statements about your products or services.
Additionally, your landing page must be relevant to the product or service that you’re promoting within your ad.
This means that your landing page must be extremely relevant to your ad content. For example, you can’t advertise for shampoo and then link to a landing page with content about dirt.
Facebook does this so that all ads displayed on their platform are related to the websites they are sending people to.
Basically, Facebook doesn’t want a bait and switch going on with your landing page.
disruptive landing page
The next common mistake made with landing pages and Facebook ads is having a landing page which is deemed disruptive by Facebook.
Although it’s up to Facebook as to what is considered disruptive, in general, if your page could be called “spammy”, then Facebook will probably reject your ad.
Some examples of being disruptive include pop-ups, auto-playing audio or video, or automatic downloads.
Additionally, disruptive content could include rapidly changing lights or flashing lights, or other bothersome or otherwise abrasive content.
Another common mistake for landing pages and Facebook ads is having a defective landing page or a page with a “digital dead end”. This includes 404 pages and otherwise non-working pages.
Although this may seem like a simple thing, it’s extremely important to make sure every area of your site is functional, because if it’s not, Facebook may reject your ad for having a non-functional website.
Additionally, you’ll have to make sure Facebook can tell that your landing page is actually connected to the internet.
The easiest way to do this is to include links on your landing page to other pages on your website.
This shows Facebook that you are a legitimate site and you have connections to the rest of the web.
disjointed ad creative and landing page content
The last mistake commonly made with ads and landing pages on Facebook is having a landing page which doesn’t look enough like your ad creative.
Basically, Facebook wants there to be some connection between the design of your ad and the design of the landing page connected to your ad.
They want there to be some sort of smooth experience for your customers, and their users.
For this reason, you’ll want to make sure there are some similar elements between ad copy and landing pages, like similar copy, headlines, or font.
This will help Facebook to see the connection between your ad creative and your website, and will help prevent your ad from being disqualified by Facebook and ultimately, rejected.
why are facebook ads rejected? the 5 most common reasons- 2021
Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.
Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.
If you’d like to learn more about e-commerce and Facebook ads, sign up for our newsletter below and become an e-commerce genius!