10 Surprising things about the Facebook Pixel- Facebook Ads in 2021


When it comes to Facebook advertising, the Pixel is both one of the most helpful and most confusing tools available to us. The Facebook pixel and its integrations aren’t always intuitive or easy to understand, and we’ll go over some of the most common questions about the Facebook Pixel


Do you need a Pixel for Facebook Ads?


You can run Facebook ads without first installing a Pixel on your website. However, to take advantage of the most effective aspects of Facebook advertising, like custom and lookalike audiences and retargeting campaigns.


If you don’t have a Facebook Pixel installed, you’ll only be able to optimize for the event of link clicks, which is very limiting when compared to the options available when you do have the pixel and its utilization available.


Do you need to run Facebook Ads to use a Pixel?


You can connect a Facebook Pixel to your website immediately once it’s live, even if you aren’t running Facebook ads yet. Once it’s installed, it will start collecting data about your website visitors and their behavior, which you can later leverage to make your Facebook ads much more effective, when you are ready to start them.


The only reason not to install a Facebook Pixel on your website is if you’re not planning on using Facebook ads at all. The only way you can use the data the Pixel collects is to run Facebook ads, so there’s no point in installing it if you’re not planning on running them.


Is the Facebook Pixel Free?


The Facebook pixel is completely free to install on any website, and you can install it on as many websites as you’d like. However, the only way to use the data your pixel collects is to run Facebook ads, which are not free.


Because it’s free to install, there’s no reason not to install it as soon as possible so you can collect data for your future advertising campaigns. The sooner the Pixel is active on your site, the better it’s available data will be.


How to Create the Facebook Pixel


If you’re looking to start using the Facebook Pixel, you can find it in your events manager. From here, you’ll be able to create a Facebook Pixel, and install it on your website either through integrations like Shopify or through custom code.


Where to Find the Facebook Pixel


If you’re looking to see the Facebook Pixel you’ve already created, you can view all pixels you have in your audience manager and your events manager. From here, you can choose uses for your pixel like creating custom or lookalike audiences, or install it on another website.


Does the Facebook Pixel collect personal data?


The Facebook Pixel does collect personal data, but it isn’t viewable to you, only to Facebook. Facebook then uses this data to more effectively target its audience with advertising campaigns. If you enable “advanced matching” Facebook will collect even more personal data.


What Data does the Facebook Pixel Collect?


The Facebook Pixel collects a variety of data, including:


  • IP Address- Helps Facebook track user location.
  • Web Browser- What browser the user is using.
  • Page Location- Where the page is located on your site and on the larger internet.
  • Document- If there is a document on your site, Facebook will track when the user interacts with it.
  • Referrer- Where the user comes from.
  • User Information- Information the user has entered into your site.
  • Pixel ID- Your unique Pixel ID, which Facebook uses for tracking and attribution.
  • The Facebook Cookie- Facebook’s cookie that’s installed in every user’s cache.
  • Button Clicks, Labels, and Destinations- Helps Facebook determine where your users want to navigate to.


If you’ve enabled advanced matching in the options, Facebook will collect some additional data with its pixel:


  • Email
  • Address
  • Quantity


Again, these extra data values are only tracked if you’ve enabled advanced matching, which enables Facebook to more closely match your website visitors to its audience.


Does the Facebook Pixel use Cookies?


The Facebook Pixel uses only one cookie, the Facebook cookie. This means that if the user has visited another site with the Facebook Pixel installed, the cookie will already be loaded onto their system, which makes loading the Facebook Pixel even faster.


Facebook makes use of both first party and third party cookies, so that you and other advertisers can effectively remarket to your audiences.


Do Facebook Pixels expire?


You only need one Facebook pixel, and it never expires. However, it only saves custom audience data for the last 180 days, so if it’s been longer than that you’ll have to gather new info for your Facebook Pixel.


Is the Facebook Pixel going away?


Although Facebook hasn’t officially announced the end of the Facebook pixel, and though it’ll probably be around it some form or another for a while, there are some signs that the Facebook Pixel may be coming to an end. 


Changes made by both apple and google make it harder for Facebook to gather the data it once did with the pixel, and it may be replaced by Facebook’s new tracking API, which it’s already using on iOS 14 systems, where apple has already limited Facebook’s tracking abilities.


The Facebook Pixel 


Hopefully this article cleared up something about the Facebook Pixel, as it can sometimes be a bit difficult and unintuitive to understand. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!