shopify traffic but no sales?

3 Steps to Increase Shopify Dropshipping Store Conversion Rates

 

When it comes to getting traffic but no sales on your Shopify store, conversion rates might just be the most important metric to look at. Conversion rates are a measurement of the percentage of visitors who buy a product on your site after visiting your site.

For dropshipping, a standard conversion rate is between 1-2%, with over-performing stores reaching 5% or more In this section, we’ll go over some easy ways to boost your conversion rates if you’re dealing with a  Shopify store with traffic but no sales.

How can you increase conversion rates for your Shopify dropshipping store?

You can increase your conversion rates on your Shopify dropshipping store by using high-quality product images, offering free shipping, and improving your product descriptions. These three elements are the most important when it comes to your store’s conversion rates, and by focusing on them, you’ll improve conversion rates reliably.

We’ll now go over each aspect in more detail.

product images

 

When it comes to dropshipping conversion rates, product imagery might just be the most important aspect. A good product image will be both descriptive and eye-catching, but also help your customers to feel comfortable in your store. Professional product images lend a sense of legitimacy to your store, and make it feel much more real and trustworthy to your potential customers.

How exactly can you use great product images improve your Shopify dropshipping store conversion rates?

 

Here a few specific ways you can use product imagery to improve your Shopify dropshipping store conversion rates:

 

High Quality Images- use images with high native resolution, so they’ll be detailed and easy on the eyes. Additionally, your images should be clickable and produce larger or zoomed-in versions of themselves. This will make inspecting your product easier for potential customers.

 

Multiple Angles- Always show your product from multiple angles. Similar to having high-quality images, showing your product from multiple angles helps customers inspect your product, and indicates that you have nothing to hide. Multiple angles help show character and can help build a brand, and helps your audience get a better feel for your product.

 

Provide Context- Simple image labels can go a long way when it comes to understanding a product. Why are your customers seeing what they are seeing? What message are you trying to convey? By helping to guide your customers as they view your product, you’ll guide them towards a purchase by making them feel comfortable with what they’re seeing.

 

Enable Zoom- We’ve all been frustrated by the inability to zoom in on an image online, and Shopify dropshipping stores are no exception. By including the zoom function on images for your Shopify store,you’ll help your product pages feel much more interactive, and increase conversion rates as a result.

 

Don’t Use Stock Photos- Stock photos can be great for many areas of online marketing, but dropshipping is not one of them. If you can, you’ll want to get your hands on the physical product you’re selling to take your own pictures, but at a minimum you’ll want to scour the web for high-quality, unique pictures of your product. Odds are, if you’ve found a potential product, others have too, and by choosing great product photos, you can stand out from the pack.

 

Although these aren’t all the tips for product imagery for your Shopify dropshipping store, they are the ones we feel are the most impactful.

free shipping

Time and again, it’s been proven that consumers are more willing to purchase something with free shipping, even if the total price is the same.

This means that you can bake the price of providing free shipping into your product price, and still maintain your original margin.

On Shopify, this is simple.

Head to your shipping and delivery setting and add a new rate that is “free”. Your customers will be able to see this when they check out.

better product pages

 

One of the fastest ways to increase conversion rates for your Shopify dropshipping store is to improve your product descriptions.

Your product description will be the most-read thing on your Shopify dropshipping store because it’s front and center on the landing page they see after clicking on one of your advertisements.

This means that it’s vital to make sure it’s perfect, from proper spelling and grammar at a bare minimum, to interesting and compelling content, ideally.

Most supplier plugins for Shopify give you the option to import a description from aliexpress, and while this can be useful, 99% of the time you’re going to want to delete it completely and start from scratch. Why? Every new dropshipper starts with the basic aliexpress descriptions, and it makes you blend it with the competition.

These basic descriptions usually don’t make sense out of context, and it’s important to write your own copy. Additionally, you won’t be building your brand if you’re just copying something from aliexpress. 

When it comes to specifications, most of the time you’ll want to delete these too.

While it’s  perfectly fine to include the necessary ones in your product descriptions, oftentimes the specification section of an Aliexpress product is poorly formatted and doesn’t make much sense.

By removing the default and presenting the information in a more visually pleasing way, you’ll improve your product descriptions and drive more conversions.

Copywriting- including product pages- is a big topic. It’s also a vital part of your dropshipping success. If you’d like to learn more about copywriting, check out this amazing article.

3 steps to increase shopify conversion rates- 2021


Although these certainly aren’t all the ways to increase the conversion rates on your Shopify dropshipping store, they are the ones we feel will be most effective in the shortest amount of time.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

product images for shopify- 2021

When it comes to dropshipping conversion rates, product imagery might just be the most important aspect. A good product image will be both descriptive and eye-catching, but also help your customers to feel comfortable in your store. Professional product images lend a sense of legitimacy to your store, and make it feel much more real and trustworthy to your potential customers. How exactly do great product images improve your Shopify dropshipping store conversion rates?

Here a few specific ways you can use product imagery to improve your Shopify dropshipping store conversion rates:

  1. High Quality Images
  2. Multiple Angles
  3. Provide Context
  4. Enable Zoom
  5. Avoid Stock Photos

 

These 5 steps will help you to create compelling images for your Shopify dropshipping store. We’ll now go over each aspect in more detail.

High quality images

High Quality Images- use images with high native resolution, so they’ll be detailed and easy on the eyes.

Additionally, your images should be clickable and produce larger or zoomed-in versions of themselves.

This will make inspecting your product easier for potential customers.

multiple angles

Multiple Angles- Always show your product from multiple angles.

Similar to having high-quality images, showing your product from multiple angles helps customers inspect your product, and indicates that you have nothing to hide.

Multiple angles help show character and can help build a brand, and helps your audience get a better feel for your product.

provide context

Provide Context- Simple image labels can go a long way when it comes to understanding a product.

Why are your customers seeing what they are seeing?

What message are you trying to convey?

By helping to guide your customers as they view your product, you’ll guide them towards a purchase by making them feel comfortable with what they’re seeing.

enable zoom

Enable Zoom- We’ve all been frustrated by the inability to zoom in on an image online, and Shopify dropshipping stores are no exception.

By including the zoom function on images for your Shopify store,you’ll help your product pages feel much more interactive, and increase conversion rates as a result.

avoid stock photos

Don’t Use Stock Photos- Stock photos can be great for many areas of online marketing, but dropshipping is not one of them.

If you can, you’ll want to get your hands on the physical product you’re selling to take your own pictures, but at a minimum you’ll want to scour the web for high-quality, unique pictures of your product.

Odds are, if you’ve found a potential product, others have too, and by choosing great product photos, you can stand out from the pack.

dropshipping product images- 2021


Although these aren’t all the tips for product imagery for your Shopify dropshipping store, they are the ones we feel are the most impactful.

By implementing these simple steps in your Shopify store product image design, you’ll increase traffic and conversion rates. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

Shopify branding guidelines 2021

Creating a great Shopify Dropshipping Brand in 2021

Focusing on Branding

When it comes to dropshipping, the branding of your store can be one of the most integral aspects of your site’s success. However, sometimes it can be difficult to grasp what this actually means, especially for those new to dropshipping. In this section, we’ll go over a few simple tactics to create a strong brand for your Shopify dropshipping store.

How to create a brand for your Shopify dropshipping store:

 

You can create a strong brand for you Shopify dropshipping store by:

  1. Choose a great name and logo
  2. Put effort into your store design
  3. Create a favicon for your store
  4. Choose a great color scheme
  5. Create an About Page
  6. Use Content Marketing

Following these basic steps will land you a strong, basic brand for your Shopify dropshipping store.

name and logo

 

The importance of having a great name for your Shopify dropshipping store should be obvious to most, but there are a couple core reasons why it’s so important. First of all, your store’s identity is ultimately built out of your store’s name. Secondly, having a great name makes advertising and branding that much easier, as your store’s name will stick in your customer’s heads the most out of everything in your ad copy and landing page content.

 

Having a great name for your dropshipping store can also have some other miscellaneous benefits, like a memorable and relevant domain name, and an easy and relevant business email address.

the logo is important


Having a great logo, however, is something that is often overlooked by new dropshippers. In fact, it’s something that I neglected myself when I was starting my own dropshipping stores.

However, having a great logo is important because it sticks in the mind of your visitors, and is remembered just second to your store’s name.

Make it Relevant

You’ll want to have a logo that’s relevant to your store’s name, and, if possible, adds something to your overall brand.

A logo makes a significant impact on overall public perception, from those who see your ads on Facebook to those who actually make a purchase and receive your products.

 

 

 

create a favicon

 

Creating a Favicon for your Shopify dropshipping store is more important for some niches and industries than others.

This is the image that shows up at the top of browser tabs, and can help remind people of what your site is all about if they tab out from your site and return later, which is more common than you think.

If you can easily remind people what your brand is about at a glance, you’ll be more likely to turn traffic into conversions on your Shopify dropshipping store.

color scheme

 

Creating a visually pleasing color scheme is a simple step that many new dropshippers overlook when first starting.

Although you can just go with Shopify’s basic color schemes, you’ll look like everyone else and it’ll be hard to establish a brand through your color scheme.

Ideally, you’ll want to choose a color scheme that goes well with your chosen product and niche.

Although there are many different ways to pick a color, my favorite way has always been to eye-ball it.

If it looks good to you, odds are it’ll look good to others as well. In this area, you’ll just have to trust yourself.

make your visitors feel at home


On the flip side, although having a strong color scheme can help with conversions, if your site is getting absolutely none, it’s probably not the color scheme that’s the problem.

Improving your color scheme is something that can increase conversions, not create them if they don’t exist.

If you’re dealing with absolutely no conversions, you’ll definitely want to implement some other steps as well.

 

 

 

 

choose the right font combination

 

Although it’s important to choose the right colors, choosing the right font scheme can be just as important.

There are a ton of different combinations that work well, but as a general rule you’ll want to have one serif font (with frills) and one sans serif font (without frills).

This is a basic rule of typography that can make your site look professional right away. Just like color schemes, if your typography looks good to you, it probably looks good to your customers too.

If you’re looking for some examples, check out this amazing article.

Create a slogan

 

Similar to creating a name and logo, this step of branding is often overlooked by Shopify dropshippers.

Creating a logo that succinctly explains your business will help with brand awareness to a nuge degree, and also helps to solidify your brand on your actual website.

Your logo should be five words at max for a Shopify dropshipping store, and describe your store in a concise and positive way.

This can be difficult, and it doesn’t need to be done right away, so make sure you spend some time coming up with a great, relevant logo for your Shopify dropshipping store.

create an about page

 

We’ve talked a little bit about how important “about” pages are for building trust, but they have another function as well: branding!

With an about page, you can explicitly tell your story, and frame your dropshipping store exactly the way you’d like. This helps to develop your brand because it creates an idea of your brand that isn’t just a website name and URL.

An about page can be one of the most integral and easy ways of creating a brand for your Shopify dropshipping store.

use content marketing

 

Content marketing is something often touted as extremely effective for drawing traffic to your store, and while that can be true, it has another function that’s even more important- branding.

By creating blog posts, you can frame your products and business in exactly the way that you’d like your customers to see.

Blog posts also help make your customers feel like they are in more than just a store, because you’re offering content about your niche as well.

Content marketing also includes product descriptions, and because product descriptions are the text your potential customers will see the most, they are ultimately the most important form of content marketing.

If you’d like to learn more about creating effective product pages, check out this amazing article.

shopify branding guidelines- dropshipping 2021


By just going over these simple branding steps, you can improve the branding on your Shopify dropshipping store, and through that, increase conversions and make your traffic more valuable, and your marketing more worthwhile.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

launching a shopify store- essential pages checklist- 2021

essential pages for shopify dropshipping- 2021

 

Trust-Building Pages

 

Creating trust is something extremely important to dropshipping, but what does that actually mean? Part of it is social proof, like reviews on your product pages, part of it is your legal pages and how easy they are to find, and part of it is your overall site design.

However, there’s one aspect of building trust on Shopify dropshipping stores that is often overlooked: created trust-building pages, like an FAQ or blog posts about your site, product, or niche. In this article, we’ll go over 7 essential trust building pages for your Shopify dropshipping store.

Each of these pages will make visitors feel more like they’re on a reliable site:

  1. Contact Page
  2. About Page
  3. FAQ Page
  4. Collection Pages
  5. Review Pages
  6. Track Your Order Page
  7. Homepage

 

We’ll now go over each of these 7 essential Shopify pages in more detail.

contact page

 

Having a contact page is extremely important, and it’s even more important to have some way for your customers to contact you that isn’t just a business email address. How do you create a contact page for your Shopify dropshipping store? 

 

The easiest way to create a contact form page for your Shopify dropshipping store is to simply use a contact- form plugin on Shopify, as there are tons of free ones out there. Many of these plugins can send automated emails out as well, so your customers will receive a response right away, letting them know you’ve received their message and will be in touch.

make your store feel real


If people aren’t able to contact you, there’s a high chance they’ll leave your store.

Of course, you can also have other ways for customers to contact you, but at a bare minimum, you’ll need to have a contact page, with a contact form.

This is an essential part of building trust for a Shopify dropshipping store.

The contact form page is one of the most integral pages for trust building in your Shopify dropshipping store.

 

 

 

 

about page

 

This step of trust-building is often overlooked by people new to dropshipping. Beyond just making your site look nice, and your brand well-developed, you’ll also want to include an about us page to tell your “brand story” as Shopify puts it. However you want to describe it, the about page is an essential part of building trust, as it makes your store seem much more legitimate.

Customers wanting to know more about your brand will feel more comfortable if they can find curated information in an easily-accessible place on your site. You can even include a link to it on your homepage. How do you create an about page for Shopify dropshipping?

The best way to create an about us page for Shopify dropshipping is to tell your brand story. This means telling your customers why your store exists- how do you contribute to the world, what are your goals, what motivated you to start your store, and how do you provide value.

Although these might seem like broad topics, they’re applicable to every dropshipping store out there, and have much more to do with your branding than with your products.

your brand story


Let’s now go over each aspect in more detail.

How do you contribute to the world?

How does your brand provide something special, or different, than everyone else. This can be something like better materials, more highly curated product catalogs, or even product features. Basically, how are you helping to solve people’s problems?

What are your goals?

What are you trying to achieve with your business? No, this isn’t just “make money”, it should be some way you can tangibly help people or provide something unique to the world.

How do you provide value?

What does your product or catalog provide that your customers can’t find anywhere else? How does your business provide value to the world, and how does your brand do the same?

By answering these simple questions in your “about” page, you’ll create a compelling narrative about your brand, and develop trust with your customer base.

 

 

 

faq page

 

Are F. A. Q. pages worth it for Shopify dropshipping?

F. A. Q. pages can be a great way to both increase audience retention and decrease customer service time. Additionally, having an F. A. Q. will build trust with your audience, and make your site seem much more legitimate overall.

Every customer who contacts you through your contact form has questions, and by providing a page where common ones are answered fast, you’ll both increase customer retention, and decrease the amount of contact requests you get, which will decrease your overall working time. And who doesn’t like working less?

save the hassle


Increase Audience Retention

Having a F. A. Q. page increases audience retention by answering questions and solving problems that would otherwise cause a potential customer to leave your page. Having an F. A. Q. page is an easy way to remove customer objections, and every time you remove an objection to purchase, you make conversion more likely.

Reduce Customer Service Time

Having an F. A. Q. page decreases customer service time by answering questions that would otherwise have been directed towards your contact page. Every time your F. A. Q. page answers a simple question, you save time on customer service. Some examples of simple questions are how long processing takes, how long shipping takes, and, if, applicable, a sizing guide or chart.

 

 

 

collection pages

 

Are Collection pages worth it for Shopify dropshipping?

Collection pages can be a great way to both make your site look legitimate and gain organic traffic to your store. If you have a niche store, having collection pages for your collections can be a great way to organize your products and get more organic traffic to your products. 

Plus, it’s often easy to rank collection pages on google, as long as you use the right SEO. If you manage to do this, you’ll get the best kind of free traffic out there: free traffic! I’ve talked about the benefits of niche stores for dropshipping before, and you can read more about them here, but this is just one of the extra benefits you’ll get by using a niche store.

Collection pages can be a great way to both make your site look legitimate and gain organic traffic to your store.

review page

 

Are Review pages worth it for Shopify dropshipping in 2021? 

A separate product-review page will help reassure customers both that you’re a legitimate site, and that your product is high-quality, because they’ll see you’re comfortable displaying your reviews prominently. You’ll also have a chance to rank on google when people search for your store name + reviews, which happens more often than you think. If you can point them to your curated positive reviews, you’ll make them feel more comfortable about buying your product, which will help turn Shopify traffic into conversions.

social proof up-front


If you’re getting a lot of customer service requests along the lines of “where’s my order”, it’s a sign you might need to add this page to your Shopify dropshipping store.

Although a clear shipping policy can help, there’s no substitute for an order tracking function. Additionally, you’ll build trust with your website visitors, because you’re showing them that they’ll be able to track their order if they do decide to make a purchase.

This page can be especially important for dropshipping with high-ticket items, as customers will be more likely to care about the whereabouts of their order if it’s worth a lot of money.

Overall, being able to track an order will give your site both a sense of legitimacy, and credibility with your visitors.

 

 

 

 

homepage

 

Is the Homepage important for Shopify dropshipping?

 

The homepage is important for Shopify dropshipping both because it reflects the overall quality and trustworthiness of your website, and because it can help reinforce the trust of potential customers.

vital to site integrity


I’ve found that a surprising amount of new dropshippers overlook the homepage of their website, because their ads are sending your audience to the product pages anyway.

However, the homepage can be important for a couple different reasons. First, people who click from your product page to your homepage are more than likely at least somewhat interested in your brand, and therefore more likely to make a purchase.

Because of this, it’s important to put some effort into your homepage and make it look nice. It should be at least up to the same quality of your product page.

After all, continuity in store design is key, and that includes the quality of that design.

 

 

 

 

shopify store- essential pages checklist 2021


Although there are other miscellaneous pages, these 7 are the ones most integral to site trustworthiness and overall conversion rate.

By making sure to spend some time on just these pages, you’ll improve your store’s quality, and store improving conversion numbers along the way.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius! 

 

 

 

 

Shopify Traffic but No sales?

dropshipping traffic but no conversions? Here’s why.

 

Dealing with a store that is getting traffic, but not getting any sales or conversions is one of the most frustrating things to deal with as a dropshipper, and it’s one that I’ve personally dealt with when I was starting my dropshipping career on Shopify. So in this article, we’ll go over a few different methods of converting that traffic into sales, including a few common stumbling blocks for new dropshippers. So why does a Shopify store have traffic but no sales?

 

A Shopify store with traffic but no sales can be caused by a variety of factors, including product price point, landing page design, and smoothness of checkout. You can determine where your potential customers are getting discouraged by determining when they exit the website.

 

Lets now go over some steps you can take to convert that traffic into sales and turn your Shopify store profitable. We’ll go over each in more detail, but here is a quick list of fixes for a Shopify store with traffic but no sales:

 

  1. Check Visitor Behavior
  2. Improve Store Design
  3. Optimize Conversion Rates
  4. Speed Up your Store
  5. Beat the Competition

 

We’ll now go over each aspect in more detail.

check visitor behavior

When it comes to store visitors, behavior can be a big topic, and can seem confusing. However, there are a couple ways to help understand your Shopify traffic better. 

So how can you check visitor behavior for a Shopify dropshipping store? 

The two best ways to check behavior for a Shopify store are google analytics and Shopify’s built-in analytics system. Each has their upsides, with Shopify being a little easier to understand for beginners.

google analytics


Firstly, you’ll want to make sure you’ve connected google analytics to your Shopify store. You don’t need to have a google ads account to do this, just a Gmail account to set up your analytics account.

Google analytics can be confusing on their own, but an easy way to get started is to look at the “Traffic Overview”.

As you get more familiar with google analytics, you’ll get better at understanding the insights it has to offer.

 

 

 

 

shopify’s own analytics


Secondly, Shopify’s built-in analytics can be surprisingly helpful. Not only will the dashboard show you daily visitors and sales, etc., it also shows your conversion rates!

There’s a section which shows your percentage of users who added an item to their cart, reached checkout, and made a purchase.

This can be an invaluable tool in figuring out just where your users are leaving your site.

For example, if you’ve got traffic but no one is adding items to their cart, you could be dealing with a product page or price point issue. If you have add to carts but no checkouts, it could be an overall site flow.

And if you’ve got checkouts started but not completed, you’ll want to take a look at your checkout process, and make sure it’s running as smooth as possible.

 

 

 

 

Improve your store design

 

This is a big one. If your site looks poorly made, people are far less likely to trust it when they come to view your product. Make sure your font is professional, your colors go together well, and your overall design is smooth and looks professional.

Shopify makes this easy with in-built themes, but it can be surprisingly easy to make a mistake that’ll make your page look like a scam store, which is exactly what we don’t want.

The most important aspect that can help you avoid this problem is just putting time and effort into the design of your store. From home page to landing page, make sure your site is well-developed and looks like a site you would buy from.

Although with experience it is possible to set up a dropshipping store in a few hours, if it’s your first time, you’ll want to take your time and get every aspect right. Otherwise, down the line you’ll be wondering why no-one is buying your product, even though your site is getting traffic. 

So how can you improve your Shopify dropshipping store design? 

A few simple steps you can take to improve your Shopify dropshipping store design are creating basic trust-building pages, improving store layout, and branding your site strongly. Each of these steps will help to make visitors feel more comfortable in your store and more likely to buy a product, turning that traffic into conversions.

 

We’ll go over each step in more detail now.

trust-building pages


Creating trust is something extremely important to dropshipping, but what does that actually mean?

Part of it is social proof, like reviews on your product pages, part of it is your legal pages and how easy they are to find, and part of it is your overall site design.

However, there’s one aspect of building trust on Shopify dropshipping stores that is often overlooked: created trust-building pages, like an FAQ or blog posts about your site, product, or niche.

In this article, we go over 7 essential trust building pages for your Shopify dropshipping store.

Each of these pages will make visitors feel more like they’re on a reliable site, so make sure to check it out to start increasing conversions right away.

 

 

 

 

improve site layout


How to Improve your Shopify dropshipping store design:

Two important steps you can take to improve your store layout for Shopify dropshipping are using a non-default theme and improving your store navigation. By doing both of these, you’ll both differentiate yourself from others in the dropshipping space, and make website visitors feel comfortable in your store. 

Considering most dropshipping sites look like scam sites, the bar for a well-designed site isn’t actually all that high in the dropshipping world. 

Choosing a non-default theme is one of the easiest ways to differentiate yourself from the rest of the pack. Because so many stores use Shopify’s basic default theme, they all look roughly the same, no matter what the customizations are. There are tons of great themes out there, so just take a look around and find one that looks good to you.

Chances are, if your site looks nice to you, it’ll look nice to others as well.

You can improve your Shopify dropshipping store layout easily by fine-tuning your navigation. This means making sure that your menus have all the links you need, and that they are both easy to find and unobtrusive.

With all the different pages a Shopify dropshipping store can have, it’s important to organize them in a way that’s intuitive and user-friendly. By improving site navigation, you’ll make users feel more comfortable in your store

 

 

 

brand your store strongly


How to create a brand for your Shopify dropshipping store:

 

You can create a strong brand for you Shopify dropshipping store by choosing a great name and logo, putting effort into your store design, creating a favicon for you store, choosing a strong color scheme, picking the right fonts, creating a slogan, creating an about page, and utilizing content marketing.

Following these basic steps will land you a strong, basic brand for your Shopify dropshipping store.

 

We go over each step in more detail in this article, so be sure to check it out for Shopify dropshipping branding tips!

 

 

 

 

improve your conversion rates

 

When it comes to getting traffic but no sales on your Shopify store, conversion rates might just be the most important metric to look at. Conversion rates are a measurement of the percentage of visitors who buy a product on your site after visiting your site.

For dropshipping, a standard conversion rate is between 1-2%, with over-performing stores reaching 5% or more In this section, we’ll go over some easy ways to boost your conversion rates if you’re dealing with a  Shopify store with traffic but no sales. How can you increase conversion rates for your Shopify dropshipping store?

You can increase your conversion rates on your Shopify dropshipping store by using high-quality product images, offering free shipping, and improving your product descriptions. These three elements are the most important when it comes to your store’s conversion rates, and by focusing on them, you’ll improve conversion rates reliably.

We’ll now go over each aspect in more detail.

product images


When it comes to dropshipping conversion rates, product imagery might just be the most important aspect. A good product image will be both descriptive and eye-catching, but also help your customers to feel comfortable in your store.

Professional product images lend a sense of legitimacy to your store, and make it feel much more real and trustworthy to your potential customers.

Because product images are such a big topic, we wrote a whole other article about them! Check it out for some specific tips on how to choose great product images.

 

 

 

 

product descriptions


One of the fastest ways to increase conversion rates for your Shopify dropshipping store is to improve your product descriptions. Your product description will be the most-read thing on your Shopify dropshipping store because it’s front and center on the landing page they see after clicking on one of your advertisements. This means that it’s vital to make sure it’s perfect, from proper spelling and grammar at a bare minimum, to interesting and compelling content, ideally.

 

Most supplier plugins for Shopify give you the option to import a description from aliexpress, and while this can be useful, 99% of the time you’re going to want to delete it completely and start from scratch. Why? Every new dropshipper starts with the basic aliexpress descriptions, and it makes you blend it with the competition. These basic descriptions usually don’t make sense out of context, and it’s important to write your own copy. Additionally, you won’t be building your brand if you’re just copying something from aliexpress. 

 

When it comes to specifications, most of the time you’ll want to delete these too. While it’s  perfectly fine to include the necessary ones in your product descriptions, oftentimes the specification section of an aliexpress product is poorly formatted and doesn’t make much sense. By removing the default and presenting the information in a more visually pleasing way, you’ll improve your product descriptions and drive more conversions.

 

Copywriting- including product pages- is a big topic. It’s also a vital part of your dropshipping success. If you’d like to learn more about copywriting, check out this amazing article.

 

 

 

free shipping


Time and again, it’s been proven that consumers are more willing to purchase something with free shipping, even if the total price is the same.

This means that you can bake the price of providing free shipping into your product price, and still maintain your original margin. On Shopify, this is simple.

Head to your shipping and delivery setting and add a new rate that is “free”.

Your customers will be able to see this when they check out.

 

 

 

 

speed up your store

 

One thing many people new to dropshipping don’t realize is that loading times can have a big impact on your store. The longer people have to wait for your page to load, the more likely they are to click away.

In fact, having a long loading time can have a dramatic increase on your website bounce rate, which can in turn impact your conversion rates.

Ideally, you’ll want to have a store loading time of less than 3 seconds, as the bounce rate dramatically increases after that, according to google.

loading times matter


As time goes on, people are willing to wait less and less long for webpages to load, which means this metric is getting more and more important for dropshipping stores. So how exactly can you make your Shopify dropshipping store faster and reduce loading times?

 

  1. Image Optimization
  2. CSS Optimization
  3. Check for Compression
  4. Theme Experimentation
  5. Shopify App Selection
  6. AMP Images

 

We’ll go over each of these tips for Shopify dropshipping store loading time optimization, how you can find out the speed of your store, and why loading times are so important anyway in this article.

 

If you’d like to find out some more specific ways to speed up your site, check out that article!

 

 

 

 

beat the competition

 

When it comes to creating a dropshipping site, one thing many new dropshippers overlook is the competition. Odds are, your target audience will probably have seen similar stores before, and they’ll have some idea of a comparison in mind. If you blend in with everyone else, there’s no reason for your traffic to choose you over the others they’ve seen.

Basically, you’ll need to make your site special, and the best way to do that is to see for your self exactly what the competition looks like, and how you can stand out.

Shopify Traffic but no conversions? THis is why.


Although there are tons of different tips and tricks you can use to improve your conversion rates and turn the traffic into sales, these 5 strategies reliably help you to gain more sales on your Shopify dropshipping site.

If you’d like to learn more, sign up for our newsletter below and become a dropshipping genius!

 

 

 

 

how much do facebook ads cost for shopify dropshipping in 2021?

 

How Much Do Facebook Ads Cost for Shopify Dropshipping in 2021?

 

Facebook ads are one of the most effective ways to drive traffic and conversions to your site, whether it’s a dropshipping store or otherwise. With how effective they are, one of the biggest questions is how expensive are they, and are they even worth it? In this article, we’ll go over the cost of Facebook ads, from the cost per impression, how much money you need to start out, and how effective they are. So how much do Facebook Ads cost for Shopify dropshipping?

 

Facebook ads cost around $1.00 per click and $7.00 per 1000 impressions. Each page like also costs around 1.00, and if you’re looking for app downloads, expect to pay 5.50 on average for each app download. Although your exact costs can vary because of a number of factors, these are the averages when it comes to the cost of Facebook ads, and they line up with my own experience as well. 

 

Let’s get into what determines your Facebook ad costs for Shopify dropshipping:

 

  1. Ad Budget
  2. Ad bid
  3. Ad Placement
  4. Ad Objective
  5. Ad Quality
  6. Industry
  7. Season
  8. Audience

 

We’ll go over each of these factors of Facebook ad cost in more detail now.

 

Ad Budget

 

When it comes to Facebook advertising cost, the overall ad budget may be the most important factor. There are a couple different methods for setting ad budgets on Facebook, but you’ll always choose at least one:

 

  1. Lifetime Budget: You can set a total limit for your overall ad campaign, and Facebook will not spend more than that over all ad sets in your campaign. This can be useful for Shopify dropshipping because it will allow you to set strict limits for each different product you might want to test out.
  2. Ad Set Budget per Day: Most experts recommend setting a daily budget of at least $5 per day, which equates to around $300 per month. This type of budget can be useful for those who want more specific control over their ad sets.
  3. Bids: With some advertising objectives in Facebook, you can set a maximum amount you’re willing to pay per valuable action, like a click, or a conversion. This type of budget can be useful for those who are a little experienced with Facebook advertising, and those who know exactly how much each conversion is worth to them. You can use your total margin and goal profit to determine this. We’ll go over Facebook bids in more detail in the next section.

 

Ad Bid

 

As we mentioned above, using bids can be a powerful way to control your costs for Facebook advertising. In fact, your bid can be the most important thing in determining your Facebook ad costs. What bidding strategies does Facebook offer for Shopify dropshipping?

 

Facebook offers Target Cost and Lowest Cost Bid strategies for Shopify dropshipping. Lowest cost will get the most results for the lowest cost, and target bid will aim to spend no more than your bid per valuable action like a click or conversion. In general, manual bidding is more expensive, but offers more control.

 

  1. Target Cost Bid Strategy: This strategy is known as “manual” bidding, and it allows for the most control over your ad budget, because it allows to assign a target price for each valuable action, like a click or a conversion. Basically, you’re telling Facebook how to bid in each ad auction. This strategy is great for those who know how much each action is worth to their dropshipping store, based on profit margin and conversion costs. Although it’s a little more advanced, it also allows the greatest budget control.
  2. Lowest cost bid strategy: This option is called “automatic” bidding, and it’s the default bidding strategy for Facebook ads. With this option, Facebook will aim to achieve the most results for your daily or lifetime budget. Facebook will try to get the most valuable actions for the lowest cost to you. This method is easier to get started with, but also offers less control over how your budget is spent on Facebook Ads.

 

Ad Placement

 

What can be surprising to some is that the placement of your Facebook ads can have a big effect on the cost of your dropshipping ads.

Facebook has multiple different platforms spread across their network, and which ones you choose to advertise on can have a big impact on your cost.

In general, displaying ads on all platforms will be cheaper, while targeting a specific platform will be more costly.

What platforms does Facebook display dropshipping ads on? 

 

Facebook’s advertising platforms are Facebook, Instagram, and the Audience Network. Each platform has its own unique audience, so targeting a platform can be useful.

 

Ad Objective

 

As you create your Facebook ad campaigns, the very first thing you’ll have to choose is the goal of your ad. This is what determines how Facebook displays your ad, and what people it displays them to. Facebook has a ton of different objectives to choose from, but they’re split into three main categories:

 

  1. Awareness- This will be the cheapest option, as you’ll just be trying to get people to see your ad. For dropshipping, this is rarely used. The Awareness category of objectives includes:
    1. Brand Awareness
    2. Reach
  2. Consideration- This category of objectives focuses on driving the most engagement with your site, trying to drive as much traffic or engagement as possible. This is a vital part of dropshipping campaigns and allows for better custom and lookalike audiences. The Consideration category of objectives is larger, and includes:
    1. Traffic
    2. Engagement
    3. App Installs
    4. Video Views
    5. Lead Generation
    6. Messages
  3. Conversions- This is the ultimate goal of most ad campaigns, which is to get people to make a purchase on your site. This will generally be the most expensive option, but will be the most likely to create sales for your dropshipping store. The Conversions category of objectives is smaller, and includes:
    1. Conversions
    2. Catalog Sales
    3. Store Traffic

 

Ad Quality

 

Facebook doesn’t want to display low quality or irrelevant ads to their users, so if your ad receives a poor quality score, then it’ll be a lot more expensive to run.

Conversely, if you create high-quality, relevant advertisements to run on Facebook, then your costs will be lower. In this way, you’ll be doing yourself a favor by creating a high quality ad that will naturally drive more traffic, and lower your cost incidentally because Facebook likes your ads.

This metric is called your “relevance and engagement score”, and is based on positive and negative ad feedback.

 

Niche

 

Certain niches or industries will be more difficult to compete in for ad space than others, leading to higher costs on average.

If you’re looking to avoid competitive markets for Facebook advertising, then you’ll want to avoid finance, insurance, and consumer services.

If you’re advertising dropshipping on Facebook, then you probably won’t have a problem with this.

However, if you do find yourself advertising in a competitive sector, you’ll want to make sure your ads are high quality, and be sure to closely control your budget and bid for overall cost.

 

Season

 

Companies all around the world save their advertising budgets for the holiday season, which can greatly increase the costs of advertising during this time, especially for consumer goods.

However, this season can also be one of the best for dropshipping, so it’s important to be able to manage your budget, bid, and expectations during this season.

 

Audience

 

The target audience of your ads can have a huge impact on your overall costs of Facebook advertising.

This is because if you’re advertising to an audience that a lot of other people also want to advertise to, the cost per ad goes way up.

On the other side, if you’ve found an audience that’s not targeted a lot but would be perfect for your product, you can drastically lower your Facebook advertising price.

Because of this, it’s extremely important to get your targeting right, and create specific audiences, ideally many of them.

How Much do Facebook Ads Cost For Shopify Dropshipping in 2021?

Now that we’ve gone over how much Facebook ads cost for Shopify dropshipping in 2021 cost, and what the factors of determining that cost are, hopefully you’re ready to dive in to Facebook advertising, as it can be one of the best ways to boost traffic and conversions for your Shopify store. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

how do facebook lookalike audiences work?

If you own an online business such as a dropshipping store and you’re wanting to seriously laser target potential customers, then learning about Facebook’s Lookalike tool should be an interest of yours. With this tool, you’ll be able to easily gain new customers that share similar interests to your previous ones. But how do they work?

On the creation of a Facebook Lookalike audience, you’ll be able to select a custom audience from data that is already held on your pixel, or alternatively you’ll be able to import information from other sources such as a mobile app. Once Facebook has this information, it’ll identify the audience and post your campaign in front of people that share similarities with your current customers (for example, hobbies, location, qualities, etc).

Throughout this article I will be discussing the importance of a lookalike audience, what custom audiences are available to use and tips on making your first lookalike audience campaign successful.

are facebook lookalike audiences important?

If you’re looking at building your brand by tapping into new audiences, then it’s most definitely important. You may think you know your perfect audience. But trust me, Facebook’s sophisticated algorithm knows a ton more people that are interested in what you’re advertising. You just don’t know it.

a game-changer


The creation of lookalikes audiences has been a game-changer and something most advertising agencies can’t go without.

However, you’ll only be able to create a Lookalike audience from a pixel that has already gathered data from potential customers.

The more information you have about your ideal customer through your pixel, the better your results will be from your lookalike.

 

 

 

what custom audiences can create a lookalike?

I’ve mentioned to create a Lookalike audience you must have data. This “data” is split into several custom audiences automatically by Facebook’s algorithm. It’s important to know this, so you can try and test each individual audience to see which gives you the best results.

1. website custom audience


A website custom audience is the easiest and probably the most used.

Once you’ve embedded your pixel within your website, it’ll start creating this custom audience from day one.

When you’ve inserted your pixel, it’ll fire each time a customer loads onto a certain webpage within your website (the page depends on how you set it up).

This is typically the “thank you” page after checkout or the “cart” page.

 

 

 

2. Customer List Audience


I’ve mentioned that you can import audiences if you have previous data that isn’t on your pixel. If you have access to your customer’s telephone numbers, email addresses, or Facebook IDs (highly unlikely).

You’ll be able to manually import them and Facebook will try to match this information up with users on their platform.

I’ve done this before as I used to advertise on Snapchat and wanted to make the transfer to Facebook, in my own experience Facebook matched around 55-65% of my customers.

 

 

 

 

3. app activity audience


f you’re not selling products and are advertising a game or service that requires an app download.

Then you’re able to create an audience based on the actions they’ve taken on your mobile application.

 

 

 

4. facebook audience


This is an interesting one as it’s based on the engagement of your videos, posts, pages, groups, etc.

For instance, you’ll be able to search for a lookalike audience that has watched a certain video over a set amount of time.

This also included engagement from their sister company, Instagram, allowing you to get the best possible data.

Normally, they’ll only hold this information for around a year so the data source will be fairly relevant and should have enough information to perform effectively.

 

 

 

creating successful Facebook lookalike audiences

The information I could give you on this sector could be pages and pages long, so I’ve tried to narrow down the most important tips I could think of.

1. quality data


For your lookalike audience, you want to choose a custom audience that has proven to be good data.

What do I mean by this? All data is good data, right? This isn’t the case when it comes to a lookalike audience and you should look at it like this. If 1,000 people walk into your store on a Monday and walk out again, then on Tuesday 100 people walk in and 5 buy something, something, you’re going to want to target similar people to those 5 that purchased something, rather than the 1,000 non-buyers on Monday.

You can easily avoid this but narrowing down your lookalike audience, instead of having it broad.

Instead of selecting a lookalike based on visitors to your website, you may want to go further down the purchasing chain. You can opt into targeting a lookalike that has purchased something or added an item to cart.  

If you’re importing data from either an email list, mobile app or another advertising platform the same rules apply.

Don’t import all of your data, it may seem like a great idea but what you really want to do is import the data that holds value.

 

 

 

 

2. test every custom audience


If you’re new to digital marketing you may not know the secret to a well-performing campaign.

Let me tell you, it’s down to testing- a lot of it. The same applies to your lookalike audiences, test until you genuinely find your best-performing audience and expand from there.

Here are some custom audiences that I commonly see people overlook:

 

 

3. Video Audience


When launching a video-based campaign, I always get excited when it’s time to make a lookalike audience that is based on watch time.

I’ve seen great figures from this and it’s most definitely something you should test.

 

 

4. Newsletter subscribers


If someone has already subscribed to your newsletter, that tells me that they’re interested in what I’m selling but just not ready to make the purchase.

Targeting an audience that shares similar interests to people that are already intrigued can work great.

 

 

5. Adding a product to a wishlist


Doing a lookalike audience based on your products being added to a wish list can be powerful in some cases.

 

 

6. never use old data


The main reason for people’s lookalike audiences not performing to the ability they should is down to old data.

If you want great results, I recommend you use data that is 90 days or less old. Using older data than this may target an incorrect audience.

 

 

 

why are there percentages on a lookalike audience?

A percentage filter will show up when you’re creating your lookalike audience. It ranges anywhere between 1 to 10 percent, 1 being the more laser-targeted option and 10 being the broader option.

Adespresso did a pretty awesome test to identify what the best most profitable percentage is, they found out the below.

percentages and results:


From their results, we can see that the more targeted 1% lookalike audience has a much cheaper cost-per-lead than the 5 and 10 percent.

Although this information was tried and tested over a reasonable amount of data, you should take it with a pinch of salt and try each lookalike percentage for yourself.

Remember, testing is everything when it comes to a successful digital marketing campaign.

 

 

how do facebook lookalike audiences work?


Now that I’ve talked a little about how Facebook Lookalike Audiences work, hopefully you’re ready to dive in and try them out yourself!

Lookalike Audiences can be an extremely powerful way to leverage Facebook’s algorithm and data to increase your traffic and conversions.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

facebook ads rejected for circumventing systems? here’s why.

 

With how important Facebook ads are to e-commerce and business in general, it’s more important than ever to make sure your ads are getting approved right away.

One of the absolute worst things to see as a marketer is that one of your ads has been disapproved. To make matters worse, sometimes Facebook can be confusing when it comes to rejection, often only providing a keyword as to why.

So in this article, we’ll go over one of those keyword phrases: circumventing systems.

 

Why does Facebook reject ads due to circumventing systems?

 

Facebook rejects ads due to circumventing systems if they think your ad is trying to get past one of their automated systems in some way. Most often, ads are rejected for this reason because they have Unicode characters or symbols, because Facebook can’t access your landing page, or because you’ve created a new advertising account and Facebook found out.

 three components of circumventing systems

 

In the rest of the article, we’ll break down the three major components of Facebook ads rejected for circumventing systems:

  • Unicode characters or symbols
  • Inaccessible Landing Page
  • New Advertising Account

We’ll go over common reasons, mistakes, and fixes for Facebook ads rejected for circumventing systems.

unicode characters and symbols


Facebook doesn’t allow for Unicode character symbols because they can be used to get around Facebook’s automated ad review system.

Ironically, Unicode characters and symbols are now automatically flagged through this system, which can get a Facebook ad rejected for circumventing systems.

One common mistake marketers new to Facebook ads make is accidentally including a Unicode character or symbol in their ad copy, and getting the ad rejected automatically by Facebook, with nothing but this strange phrase as reasoning.

Although some symbols can be useful from Unicode, it’s generally possible to get your point across without it, and is a lot safer when it comes to getting flagged by Facebook’s automated systems.

An easy fix if your ad is getting rejected for circumventing systems and it includes a Unicode character or symbol is to just remove the Unicode.

Odds are, if this was the reason it was rejected, you’ll get it approved in no time the second time around.

 

 

 

 

inaccessable landing page


If Facebook attempts to access your landing page to review it, and for whatever reason they are blocked, your ad may be rejected for circumventing systems.

The reason Facebook does this is to stop people from blocking their page when Facebook’s team or automated systems attempt to review it.

One common mistake people can make that could cause your ad to be rejected for circumventing systems is not having their website completely set up before you start getting ads approved. It may sound simple, but the order you do this in matters.

If Facebook can’t access your site when they review your ad, it’s going to be rejected, most likely for circumventing systems. Another common mistake people make is not having a SSL certificate on their site. In some cases, this has been known to cause people to receive this error when getting Facebook ads reviewed.

In general, a SSL certificate is necessary for any online store, and more platforms make it easy to obtain one for free.

One easy fix, therefore, is to just add an SSL certificate to your site if you didn’t have one before. If this is all you’re lacking, your ad will likely be approved once Facebook can actually access your landing page with security.

Another simple fix is to just have your site completely ready to go before submitting Facebook ads for review. Again, the order you do it in matters.

Make sure its site first, Facebook ads second. After all, you need somewhere to send your customers, right?

 

 

 

 

new ad account


Facebook does not allow you to create a new account and start advertising on it if you already have an existing one, especially if that existing one has violations recorded on it.

In general, if you’re dealing with a Facebook account in penalty, it’s better to slog it out rather than try to get around Facebook, because the potential consequences of getting found out can be huge, for example getting locked out of all advertising assets overnight because Facebook made the connection.

Although they can be slow, it’s better to get an appeal started than to keep making new accounts. One common mistake marketers new to Facebook ads make is creating a new account with the same credit account information and trying to connect it to Facebook just to speed up the process.

This is a great way to get your ads rejected for circumventing systems. As far as easy fixes go, if you’re new, then you probably don’t have too much to worry about. Just follow Facebook’s guidelines, and you’ll be alright.

 

 

 

 

circumventing systems and

facebook ads


Now that we’ve gone over the three major components of why Facebook ads are rejected for circumventing systems, hopefully you’ve found the quick fix that will get your ads running again.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

Personal attributes and facebook ads

With how powerful Facebook advertising can be, especially for e-commerce, it can be devastating to see an ad you put a lot of time into get rejected by Facebook.

Even worse, sometimes Facebook can be pretty unclear about why your ad is rejected, giving only a vague term. In this article, we’ll go over one of those vague terms: personal attributes. 

 

So why are Facebook ads rejected for personal attributes?

 

Facebook rejects ads for the reason of personal attributes if it feels like you’re calling out these attributes in your ad. Facebook will not allow you to assert or imply any characteristics or your target audience in your ad copy. Ads must not contain content that implies personal characteristics, including race, ethic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition, financial status, union membership, criminal record, or name.

 

A Quick Checklist

 

Here’s a quick checklist you can use to determine if your ad is likely to be rejected by Facebook for personal attributes:

 

  1. Does your ad imply anything about your audience?
  2. Does your ad assert anything about your audience?
  3. Will your audience feel targeted by your ad copy?
  4. Does your ad contain the words ‘you’ or ‘other’?
  5. Does your ad seem ‘creepy’ to an outside viewer?

 

If you answered ‘yes’ to any of these questions, then it’s likely Facebook will have a problem with your ad.

personal attributes- Acceptable and Rejected

In this section, we’ll go over each major section of personal attributes covered by Facebook’s policy, with an example and explanation for each one. However, here’s a quick list:

What Personal Attributes are Covered by Facebook’s Policy?

  1. Race
  2. Religion
  3. Age
  4. Sexual Orientation or Behavior
  5. Gender Identity
  6. Disability or Medical Condition
  7. Financial Status
  8. Voting or Union Status
  9. Criminal Record

1. Race


The first personal attribute Facebook is wary of targeting for is race. The example shows us how using the words ‘other’ and ‘you’ can be problematic in this context.

However, it also shows how Facebook does allow for the inclusion of racial characteristics, because you can include ‘Hispanic’ and ‘black’ in your ad no problem.

This makes it clear that Facebook just wants to make sure its users don’t feel targeted by their race:

 

2. Religion


Facebook also makes it clear that they don’t want users to feel targeted because of their religion.

In both the examples of phases disallowed in ad copy, either the word ‘you’ or ‘other’ is used. In the first example, the ad is directly targeting people they believe to be Christian.

In the second example, the ad is implying that their target is Christian. In all of the allowed examples, the ad makes no such assertions.

This shows how Facebook wants to make sure ad copy doesn’t feel targeted for religious purposes:

 

 

 

3. Age


Facebook will reject ads that they feel imply targeting towards age groups.

Again, it’s really about the implications of the ad copy. In the first example, the word ‘other’ is used, so that’s a pretty clear cut case. However, the second example isn’t quite as clear.

It doesn’t use either the word ‘you’ or ‘other’ but it’s still disallowed. This is because the ad copy is targeted specifically to 18-24 year old’s, and in combinations with targeting through Facebook’s ad manager, some pretty specific ads could be made.

These examples show how including too much specifics in your ads can cause problems for Facebook’s personal attributes guideline:

 

 

4. Sexual orientation or behavior


Next up in terms of attributes Facebook is wary of targeting for are sexual orientation or behavior. In our examples, it really comes down to the specifics of the language used in ad copy.

In both disallowed examples, the word ‘you’ or ‘other’ is used.

This illustrates that Facebook really cares that it doesn’t seem like you’re targeting a specific group of people, even if you are.

Basically, Facebook wants your ad copy to be general enough to not feel targeted directly at whoever is seeing the ad.

Although it’s fine to include specifics of orientation in your ad copy, be careful not to make it seem too targeted.

 

 

5. Gender Identity


Facebook also doesn’t allow for the targeting of personal attributes that have to do with gender identity.

Although it is fine to include these specifics in your ad, Facebook will have a problem if you imply that your target audience has these characteristics in your ad.

In our examples, it’s clear that the ad copy makes it seem like the ad was targeted for the viewer, which is exactly what Facebook wants to avoid.

 

 

6. Disabilities and medical conditions


If it seems like you’re implying that your audience has a disability or medical condition, Facebook will likely reject your ad.

This is because again, personal attributes are something that Facebook is careful not to make it seem like they are targeting, and disabilities and medical conditions fall under this category.

In our example, we see how the mention of specific conditions is just fine, but the implication your target audience is dealing with them is not.

 

 

7. Financial Status


Facebook also will not allow you to assert or imply any financial statuses your target audience might have, even if you’re targeting them through Facebook.

In our example, neither the word ‘you’ or ‘other’ is used, however it is still rejected for personal attributes.

This is because it implies that the target is struggling financially. However, in the acceptable example, it’s a little more broad.

This shows how keeping your ad copy broad can help prevent your ads from getting rejected:

 

 

8. voting status or union membership


Facebook will reject ads if they feel your copy asserts or implies the voting status of an individual. In our example, again neither the word ‘you’ or ‘other’ is used, but it is still rejected. This is because the rejected examples directly assert something about voter registration.

This is rejected because it makes users feel targeted. This shows how a direct assertion of attributes will cause your ads to be rejected by Facebook. Similarly, Facebook will not allow you to assert or imply anything about your target audience’s status of membership in a trade union.

In the rejected example, the ad copy is implying the viewer is part of a union.

Although you may know this, Facebook doesn’t want your audience to feel like they’re being targeted because of it.

 

 

9. Criminal record


The last personal attribute Facebook is wary about targeting for is a criminal record. Facebook does not want it to seem like individuals with a criminal background are being targeted to.

In our example, the rejected ad copy asks about criminal status, which is a form of implication.

This shows how implications of personal attributes will be rejected by Facebook:

 

 

facebook ads- personal attributes


Now that we’ve gone over each personal attribute that Facebook will be extra careful about targeting, hopefully you’ve found out why your ad was rejected by Facebook for this reason.

Usually, it’s a quick fix to get these ads approved, as it’s a problem with the ad copy, not your product, site, or landing page. For this reason, it can be extremely important to be careful of personal attributes in Facebook ads.

If you’d like to learn more about Facebook ads, sign up for our newsletter below and become an e-commerce genius!

 

 

 

 

facebook ads rejected-landing pages

If you’re following every rule we’ve so far gone over, and your ads are still somehow getting rejected, then you’ve probably made a mistake within your landing page.

At the most basic level, your landing page is subject to all the restrictions your ad copy is.

However, there can be more to think about with landing pages than there is with ad content. That said, let’s go over some of the most common mistakes made with landing pages for Facebook ads. Here is a quick list of mistakes commonly made with landing pages and Facebook ads:

  1. Typos in The Link
  2. Not Including Business Details
  3. False or Misleading Content
  4. Disruptive Landing Page
  5. Broken Links
  6. Disjointed Ad Creative and Landing Page

typos in the link


The first common mistake made by Facebook advertisers when it comes to landing pages is not having a link matchup with the address of your landing page.

For example, your ad can’t say “ www.catsaregreat.com ” and link to “www.dogsarethebest.com”

If you do this, Facebook will not be happy with you.

This is one of the most severe ways you can make a mistake with your landing page, as Facebook takes this very seriously and may issue a strike on your ad account, restricting you from running ads or banning you altogether.

One common way this can happen to you unintentionally is through typos in your ad content, so make sure everything is perfect when it comes to the link text.

 

 

 

 

include business details


The next common mistake with landing pages, especially for new advertisers or those with new websites, is not including enough business details on your landing page.

While there are more specific requirements for financial products, at a minimum you should include a business address, phone number, email, and privacy policy, in addition to a terms of service page, and, if applicable, a shipping policy page.

Not only are these pages required by Facebook, they’re also required by most major advertising networks. In short, if you’re looking to advertise online, you’ll need your landing pages to include links to at least these basic elements.

Additionally, if there are any more specific disclosures related to your industry, you should include links to them here as well.

The easiest and most common way most online advertisers include these links is through a sidebar menu at the bottom of the page, which Facebook deems perfectly acceptable.

 

 

 

 

false or misleading content


Another common mistake made with landing pages that could get your Facebook ads rejected is having a landing page that includes false or misleading material.

This includes both misleading text and imagery as well as outright false statements about your products or services.

Additionally, your landing page must be relevant to the product or service that you’re promoting within your ad.

This means that your landing page must be extremely relevant to your ad content. For example, you can’t advertise for shampoo and then link to a landing page with content about dirt.

Facebook does this so that all ads displayed on their platform are related to the websites they are sending people to.

Basically, Facebook doesn’t want a bait and switch going on with your landing page.

 

 

 

 

disruptive landing page


The next common mistake made with landing pages and Facebook ads is having a landing page which is deemed disruptive by Facebook.

Although it’s up to Facebook as to what is considered disruptive, in general, if your page could be called “spammy”, then Facebook will probably reject your ad.

Some examples of being disruptive include pop-ups, auto-playing audio or video, or automatic downloads.

Additionally, disruptive content could include rapidly changing lights or flashing lights, or other bothersome or otherwise abrasive content.

 

 

 

 

broken links


Another common mistake for landing pages and Facebook ads is having a defective landing page or a page with a  “digital dead end”. This includes 404 pages and otherwise non-working pages.

Although this may seem like a simple thing, it’s extremely important to make sure every area of your site is functional, because if it’s not, Facebook may reject your ad for having a non-functional website.

Additionally, you’ll have to make sure Facebook can tell that your landing page is actually connected to the internet.

The easiest way to do this is to include links on your landing page to other pages on your website.

This shows Facebook that you are a legitimate site and you have connections to the rest of the web.

 

 

 

 

disjointed ad creative and landing page content


The last mistake commonly made with ads and landing pages on Facebook is having a landing page which doesn’t look enough like your ad creative.

Basically, Facebook wants there to be some connection between the design of your ad and the design of the landing page connected to your ad.

They want there to be some sort of smooth experience for your customers, and their users.

For this reason, you’ll want to make sure there are some similar elements between ad copy and landing pages, like similar copy, headlines, or font.

This will help Facebook to see the connection between your ad creative and your website, and will help prevent your ad from being disqualified by Facebook and ultimately, rejected.

 

 

 

 

why are facebook ads rejected? the 5 most common reasons- 2021


Now that we’ve gone over the main reasons your Facebook ads may be rejected, hopefully you’ve found the reason why your ads may be getting rejected by Facebook.

Although it’s a lot of information, we hope the easy to understand format has been helpful to understanding this somewhat complex topic.

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