Common Facebook Ads Issues and Solutions- 2021

 

Facebook Ads can be one of the most effective ways to promote your business, whether it be online or in- person. However, they aren’t always easy to understand or intuitive, so in this article we’ll go over some of the common problems with Facebook ads, why they happen, and how to fix them. So let’s get started!

 

Facebook ads: You don’t have permission? Here’s Why:

 

If you’re getting a message saying you don’t have permission when trying to use Facebook ads, it means that the account you’re using doesn’t have full access to the business assets under the business manager account. The admin of the account controls these permissions.

 

How to fix it:

 

If you do own the account, then this is usually a simple fix of enabling the right accounts permissions in your business manager. If you don’t own the account, you’ll need to contact the Facebook page owner and have them grant you permissions to first access their page. Once that’s done, this message should go away and you’ll be able to access facebook advertising on the account.

 

Levels of permissions for Facebook Ad Accounts

 

There are five different levels of permissions that can be granted to a business manager account by the account admin:

 

  1. Analyst- Someone with analyst access can only view the results of your advertising campaigns, but can’t change anything about them. This is the most limited role, with the specific permissions granted being:

 

  1. View Insights
  2. View Page Quality
  3. See who published as the Page

 

  1. Advertiser- Someone with advertiser access can both view the results of advertising and create ads and promotions. Specifically, in addition to the previous roles’ permissions, advertisers can:

 

  1. Create Ads
  2. Create Promotions
  3. Create Boosted Posts

 

  1. Moderator- Someone with moderator access to the page is able to take actions regarding the community of your facebook page. They’ll manage messages, comments, and followers. Specifically, in addition to the previous roles’ permissions, Moderators can:

 

  1. Send messages as the page
  2. Respond to and delete comments
  3. Respond to and delete posts to the page
  4. Remove and ban people from the page

 

  1. Editor- People with editor permission have almost total access to the Facebook page, aside from role management. Editors are able to control every aspect of the page. Specifically, in addition to the previous roles’ permissions, editors can:

 

  1. Edit the page and add apps
  2. Create and delete posts as the page
  3. Publish and manage jobs
  4. Turn on or off job features for a post

 

  1. Admin- By default, the creator of the Facebook page is the admin. However, the admin can promote other people to the role of admin. Just be sure that if you do this, they are very trusted, as they can then remove you from admin and lock you out of your own Facebook page. In addition to the previous pages’ roles, page Admins can:

 

  1. Manage Page Roles
  2. Manage Page Settings

 

As you can see, there are varying levels of permission, and Facebook allows you to grant the specific amount of power you want to each individual business account that might be working on your page, as the admin. So if you’re getting the error of “you don’t have permission” be sure your page admin has assigned you the right page role for your assigned task.

 

Facebook Ads: Your advertising access is restricted? Here’s why.

 

Facebook advertising access can be restricted for a number of reasons, but the most likely reasons include having too many rejected ads, trying to circumvent Facebook’s review process, behavior Facebook deems “deceptive”, and having suspicious associations. These can each be a bit complex, so we’ll go over them in detail here.

 

Too Many Rejected Ads

 

Depending on the severity of your infractions, Facebook will restrict your advertising after a certain amount of rejected ads. This is because if you are consistently uploading ads that are getting rejected, at some point Facebook will want to stop wasting resources on you. For this reason, it’s important to submit ads that will be approved in the first place. Not only will this make your ad experience better, it will also help protect your Facebook ad access.

 

Facebook is looking for those repeatedly submitting ads that do not comply with their policies, because they see those people as purposefully trying to get around their systems. You can avoid this by uploading good ads that are likely to be approved in the first place.

 

Circumventing Facebook’s review systems

 

If you receive a message saying that your advertising access has been restricted because of ‘circumventing systems”, it’s usually because Facebook thinks you’re trying to purposefully get around their review systems. 

 

This comes down to Facebook trying to protect their systems and make sure they’re working correctly. If Facebook identifies someone trying to avoid their review systems, they’ll restrict advertising access for that person or account. Three easy ways to get your Facebook advertising restricted for circumventing systems are:

 

  • Using Unicode characters in your ad.
  • Making your landing page inaccessible
  • Creating new ad accounts after one has been disabled

 

To Facebook, these are three signs that someone is trying to evade their review process, and sneak through ads that may not otherwise be approved.

 

Behavior Facebook deems “Deceptive”

 

If Facebook thinks that someone is being purposefully deceptive or lying in their advertising, their advertising access is likely to be restricted. Facebook does this so that they can protect authentic interactions on their platform- they want people to trust whatever is being presented to them. 

 

This also includes misrepresentations of yourself or your popularity, as well as using multiple Facebook accounts to achieve your marketing goals. More specifically, behaviors Facebook doesn’t allow for “deceptive behaviors” include misrepresenting:

 

  • Your Identity
  • Popularity of a Facebook or Instagram Page
  • The purpose of an audience or community
  • Source of Content
  • Payment Credentials

 

Misrepresenting any of these five things is likely to get your Facebook advertising restricted for deceptive behaviors.

 

Suspicious Associations

 

If Facebook thinks you’re connected to sketchy organizations, they’re likely to restrict your advertising access. This is because Facebook thinks you’re more of a risk if you have these associations, and they want to make sure none of that untrustworthy content makes its way onto their platform via your ads. 

 

Some of the ways Facebook determines suspicious associations include ad account behavior and domain credibility. Because of this, it’s important to make sure your ad connections are clean and that you’re not connected to a suspicious organization without even knowing it.

 

Facebook Ads: Unusual Activity? Here’s Why.

 

Sometimes, people log into Facebook to find a message saying your Facebook advertising access has been restricted because of unusual activity. If Facebook is having a problem with confirming your payment information or identity, then you might get this message. 

 

However, you might also get this information if Facebook thinks someone might have hijacked your accounts, or if Facebook has reason to suspect your identity.

 

How to Fix It

 

The easiest way to fix this error message is by paying any outstanding bills for your Facebook ads. If that fails, try updating your payment information. Usually, by confirming your identity through your billing, this message will go away.

 

Facebook Ads in Review for a Long Time? Here’s Why.

 

Usually, Facebook ads are reviewed within a few minutes, and almost all of them are approved within 24 hours. If your ad is taking longer than this to get approved, it could be a sign there’s a problem with your ad. The best thing to do is to review Facebook’s policies yourself then look at your ad yourself. If you need to make changes to make it compliant, go ahead and take it down to edit and republish it.

 

If your Facebook ads are still in review after you’ve taken these steps, it may be worth it to take down your ad and start again from scratch. If you’ve done this and your ads are still stuck in review, you may have a problem with your actual Facebook advertising account, which you can check in the “account quality” section of your Facebook business manager.

 

Facebook ads active but not spending? Here’s Why.

 

If your Facebook ads have been approved and have the “active” status, but they’re not spending your budget, it could be caused by a few different issues, including account spending limit, new advertiser daily spending limit, or too low of a budget. We’ll go over each of these aspects here:

 

  1. Account Spending Limit- In your billing settings, it’s possible to set an account spending limit for all of your ads over all campaigns and pages. While this can be an effective way to control spending, you’ll want to make sure you don’t have one set if you find your ads aren’t spending. If you aren’t the admin of the page you’re running ads on, you’ll need to contact the page owner about the account spending limit.

 

  1. New Advertiser Daily Limit- If your account is new to running Facebook ads, you may have a daily spending limit set on your account for the first few weeks you run Facebook ads. If you want to see if this is the case, go into one of your ad sets and try setting the daily budget higher than 50$. If you have this limit on your account, Facebook will display a message here. This can be a reason your Facebook ads may not be spending even if they are active.

 

  1. Low Budget- If you’ve set your budget too low for a Facebook ad, ad set, or campaign, Facebook may have trouble getting your ads to display, which will cause your ads to be shown much less often, and therefore your budget spent more slowly. You can check to see if this is the issue by temporarily increasing the budget o n just one ad set, and see if it begins to be spent.

 

Facebook Ads: Account Error? Here’s Why:

 

Sometimes, Facebook will display “account error” in the delivery column of your Facebook ads. This is a fairly simple error, and is caused by an issue with your payment method.

 

How to Fix it:

 

There are two simple steps you can take to address this error. First of all, try paying the outstanding balance on your Facebook account, if there is one. If that doesn’t work, update your credit card or payment information. These two steps will solve this problem. 

 

Facebook Ads Not Showing Results? Here’s Why.

 

There are a few different reasons why your Facebook ads might not be showing data, metrics, or results for a given campaign, ad set, or ad. These reasons include:

 

  1. Ad Just Started Running- If your ad has just started running, you’ll need to give Facebook some time to gather data about the results of your ads. For this reason, you’ll want to wait at least a day before looking at the results from your Facebook ads, both for accuracy of data, and completeness of data.

 

  1. Short Date Range- When looking at your ad results, you’ll want to make sure you’re viewing a date range with enough data to actually show results. This is a fairly simple mistake to fix, and you’ll be able to see your Facebook ad data.

 

  1. Ad Not delivering- If you’re not seeing data from your Facebook ad, you’ll want to make sure it’s delivering. You can check this in your ads manager under the “delivery” column. If there’s anything other than “active” displaying here, your Facebook ad isn’t running, and isn’t gathering data. This can be caused by a few different issues, and you can check out Facebook’s article about it here.

 

Common Facebook Ads Issues and Solutions- Facebook Ads 2021

 

Although these aren’t all the issues you could run into with Facebook advertising, they are the more common stumbling blocks for those new to the Platform. If you’d like to learn more, sign up for our newsletter below, and become an e-commerce genius!

facebook consideration and engagement

 

With the incredible rise of e-commerce in general and dropshipping more specifically, it’s never been more important to make sure you’re using Facebook ADs effectively. One type of these Facebook ads are engagement ads, and in this article we’ll go over how Facebook engagement ads work, and how you can make the most of them to ultimately increase your Facebook advertising campaign’s effectiveness. So how do Facebook engagement Ads work?

 

Facebook engagement ads work by showing your ads to the people most likely to interact with your brand. Facebook will show your engagement ads to people more likely to like your page, engage with your posts, claim an offer on your page, or respond to an event on your page. The engagement objective can be one of the most effective ways to promote brand awareness with Facebook Ads.

 

How Does Facebook Define Engagement?

 

Facebook has a daily specific definition of engagement, and it’s important to know what’s included when it comes to Facebook Ads:

 

Facebook’s engagement objectives are:

 

  • Boost your Posts- Post Engagement, like comments.

 

  • Promote your Page- Page Likes

 

  • Offer Claims- People claiming an offer on your page.

 

  • Event Responses- People responding to an event posted on your page.

 

Engagement Objectives are supported on each of Facebook’s platforms, and you can run engagement ads with photo, video, and carousel ads. This makes the engagement objective a great way to get started with Facebook Ads, simply because of the versatility it offers when just starting out.

 

What’s the Difference Between Clicks and Engagement on Facebook?

 

Clicks are simply a larger part of the overall engagement metric for Facebook ads. What this means is that clicks are just one of the many things Facebook looks at when measuring Post or Ad engagement. In general, engagement represents the user becoming interested in your post, and clicks are just one of the ways to measure that interest.

 

What’s a good Facebook Ads engagement rate? 

 

In general, a good Facebook ads engagement rate is anything above 1%, and an abnormally low engagement rate is anything lower than 0.5%. Anything between these values is totally normal. However, these are not hard and fast numbers, and you may seem better or worse figures based on your niche.

 

Facebook Ads Engagement Metrics

 

Facebook uses a few different specific measurements to come up with an overall engagement rate for your posts or ads, which we’ll go over here:

 

  • Likes- Page likes or Post likes resulting from your post or advertisement.

 

  • Comments- People who responded with a comment to your post.

 

  • Shares- People who shared your post beyond their feed.

 

  • Clicks- Whenever someone actually clicks on your ad and is taken to another page.

 

  • Reach- The total amount of people that have seen your post.

 

These five metrics help Facebook come up with the overall engagement rate for your ads or posts on Facebook.

 

What are Facebook Consideration ads?

 

When you select the consideration adjective in your Facebook advertising campaign, Facebook will show your ads to the people most likely to start thinking about your business and search out more information about it.

 

Engagement ads are simply a smaller part of the overall consideration objective in Facebook advertising, wherein engagement ads work to increase specific interaction, consideration ads work to increase overall brand awareness. Because of this, consideration ads are slightly harder to measure in terms of results. 

 

It may be worth it to run two campaigns, one with consideration and one with engagement, to see which one gets the most results for you.

 

Facebook Consideration Ads can be broken down into a few different specific objectives you can choose from:

 

  • Traffic- When you select the traffic objective under consideration in your ad campaign, Facebook will show your ads to the people most likely to click on your ad and go to a URL of your choice, usually a store, catalog, or product page. Traffic can be a great way to start out your Facebook ad campaign and get your Pixel some preliminary data.

 

  • Engagement- When you select the engagement objective, Facebook will show your ads to people most likely to interact with your page or post. This can be a useful way to gather data for Facebook insights about your page’s audience, which you can view in the business center on Facebook. To Facebook, engagement includes likes, comments, shares, and claimed offers on your page.

 

  • App installs- One of the more costly consideration objectives by result, the App Installs objective will show your ad to the people most likely to download your app. If your business is app reliant, this could be a worthwhile advertising objective. However, you’ll probably want some sort of preliminary data from another objective, such as traffic or engagement.

 

  • Video Views- When you create a video ad or post on Facebook, Facebook keeps track of which users view how much of a video. If you select his objective, Facebook will show your ads to the people most likely to watch the greatest amount of your video. If your ads are very video reliant, this could be a worthwhile advertising objective, and you can start out with it right away, without needing any Pixel Data to get started. This is because the most important data for this objective- how long someone will watch a video- is already stored by Facebook, which means you can start leveraging this data right away.

 

  • Lead Generation- For some businesses, lead generation can be the most effective way of acquiring new clients. If you select this objective for your Facebook ads, Facebook will show your ads to the people most likely to fill out a lead generation form on your website, like an email or address. If your business depends on leads, this could be a worthwhile objective for your Facebook Ad campaigns.

 

  • Messages- If you’re trying to connect on a more personal level with your customers, or get a more in-depth interaction with them, you might consider optimizing for messages on Facebook. When you select this objective, Facebook will show your ads to the people most likely to reach out to you via message. This can be a great way to build a social media audience which you can later leverage with insights.

 

Facebook Ads- Consideration and Engagement

 

There are plenty of things to understand when it comes to facebook ads, as they’re not always easy to understand or intuitive. As a quick breakdown, clicks are part of traffic and traffic is part of consideration. Hopefully this article helped to understand how Facebook consideration and Engagement ads work.

 

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10 Surprising things about the Facebook Pixel- Facebook Ads in 2021

 

When it comes to Facebook advertising, the Pixel is both one of the most helpful and most confusing tools available to us. The Facebook pixel and its integrations aren’t always intuitive or easy to understand, and we’ll go over some of the most common questions about the Facebook Pixel

 

Do you need a Pixel for Facebook Ads?

 

You can run Facebook ads without first installing a Pixel on your website. However, to take advantage of the most effective aspects of Facebook advertising, like custom and lookalike audiences and retargeting campaigns.

 

If you don’t have a Facebook Pixel installed, you’ll only be able to optimize for the event of link clicks, which is very limiting when compared to the options available when you do have the pixel and its utilization available.

 

Do you need to run Facebook Ads to use a Pixel?

 

You can connect a Facebook Pixel to your website immediately once it’s live, even if you aren’t running Facebook ads yet. Once it’s installed, it will start collecting data about your website visitors and their behavior, which you can later leverage to make your Facebook ads much more effective, when you are ready to start them.

 

The only reason not to install a Facebook Pixel on your website is if you’re not planning on using Facebook ads at all. The only way you can use the data the Pixel collects is to run Facebook ads, so there’s no point in installing it if you’re not planning on running them.

 

Is the Facebook Pixel Free?

 

The Facebook pixel is completely free to install on any website, and you can install it on as many websites as you’d like. However, the only way to use the data your pixel collects is to run Facebook ads, which are not free.

 

Because it’s free to install, there’s no reason not to install it as soon as possible so you can collect data for your future advertising campaigns. The sooner the Pixel is active on your site, the better it’s available data will be.

 

How to Create the Facebook Pixel

 

If you’re looking to start using the Facebook Pixel, you can find it in your events manager. From here, you’ll be able to create a Facebook Pixel, and install it on your website either through integrations like Shopify or through custom code.

 

Where to Find the Facebook Pixel

 

If you’re looking to see the Facebook Pixel you’ve already created, you can view all pixels you have in your audience manager and your events manager. From here, you can choose uses for your pixel like creating custom or lookalike audiences, or install it on another website.

 

Does the Facebook Pixel collect personal data?

 

The Facebook Pixel does collect personal data, but it isn’t viewable to you, only to Facebook. Facebook then uses this data to more effectively target its audience with advertising campaigns. If you enable “advanced matching” Facebook will collect even more personal data.

 

What Data does the Facebook Pixel Collect?

 

The Facebook Pixel collects a variety of data, including:

 

  • IP Address- Helps Facebook track user location.
  • Web Browser- What browser the user is using.
  • Page Location- Where the page is located on your site and on the larger internet.
  • Document- If there is a document on your site, Facebook will track when the user interacts with it.
  • Referrer- Where the user comes from.
  • User Information- Information the user has entered into your site.
  • Pixel ID- Your unique Pixel ID, which Facebook uses for tracking and attribution.
  • The Facebook Cookie- Facebook’s cookie that’s installed in every user’s cache.
  • Button Clicks, Labels, and Destinations- Helps Facebook determine where your users want to navigate to.

 

If you’ve enabled advanced matching in the options, Facebook will collect some additional data with its pixel:

 

  • Email
  • Address
  • Quantity

 

Again, these extra data values are only tracked if you’ve enabled advanced matching, which enables Facebook to more closely match your website visitors to its audience.

 

Does the Facebook Pixel use Cookies?

 

The Facebook Pixel uses only one cookie, the Facebook cookie. This means that if the user has visited another site with the Facebook Pixel installed, the cookie will already be loaded onto their system, which makes loading the Facebook Pixel even faster.

 

Facebook makes use of both first party and third party cookies, so that you and other advertisers can effectively remarket to your audiences.

 

Do Facebook Pixels expire?

 

You only need one Facebook pixel, and it never expires. However, it only saves custom audience data for the last 180 days, so if it’s been longer than that you’ll have to gather new info for your Facebook Pixel.

 

Is the Facebook Pixel going away?

 

Although Facebook hasn’t officially announced the end of the Facebook pixel, and though it’ll probably be around it some form or another for a while, there are some signs that the Facebook Pixel may be coming to an end. 

 

Changes made by both apple and google make it harder for Facebook to gather the data it once did with the pixel, and it may be replaced by Facebook’s new tracking API, which it’s already using on iOS 14 systems, where apple has already limited Facebook’s tracking abilities.

 

The Facebook Pixel 

 

Hopefully this article cleared up something about the Facebook Pixel, as it can sometimes be a bit difficult and unintuitive to understand. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

How to Check your Shopify Order Status- Shopify Order Tracking

 

When you first set up your Shopify Store, you may be surprised by the amount of orders you receive. Because of this, it’s important to be able to manage and track every order you’ve received, and what their statuses are. So how do you check your Shopify order status?

 

You can easily check your shopify orders status by clicking on “orders” in the sidebar of your shopify admin. From here, you can see order status, payment status, and fulfilment status. You can also filter your orders by statuses to sort more effectively.

 

In this article, we’ll go over the details of shopify order status, including payment status, fulfilment status, and shipment status. So let’s get started!

 

Shopify Order Status

 

Whenever a Shopify order is created, an order is automatically created which you can view from your orders dashboard. Each order will have one of the following three statuses: Open, Archived, or Canceled.

 

  1. Open- Whenever someone places an order on your shopify store, this is the default order status, once you’ve done something with the order, it’s status can be changed.

 

  1. Archived- This is the status for orders that you have marked fulfilled or have been refunded.

 

  1. Canceled- If you have an issue and need to cancel or refund an order, the order status will be updated to “cancelled”

 

Order status is a quick overview of your total orders, and can help provide a simple outline of your shopify sales.

 

Shopify Order Payment Status

 

Within each order, there is also separate payment status, which tells you exactly where each order is at in the process of payment. There are more statuses for payments than there are for orders in general, and we’ll go over each one in detail here.

 

  1. Authorized- If you’re capturing credit card payments manually, which is rare, orders which have been authorized for credit card purchases will have this status

 

  1. Paid- If you have received payment from your customer from your purchase, and the transfer has been confirmed, your payment status will be “paid”.

 

  1. Partially Paid- If you’ve only received part of the full order payment as specified in your payment capture, this will be your payment status.

 

  1. Partially refunded- If you refund only part of an oder, for example one item out of a multi-item order, your payment status will be “partially refunded”

 

  1. Pending- Payment has not yet been captured, and you have not received funds yet.

 

  1. Refunded- If you refunded the whole payment, your payment status will change to this.

 

  1. Unpaid- An order was made, but no attempt to capture payment was made.

 

  1. Voided- If you cancel an order without receiving payment, the order status changed to “voided”.

 

As you can see, each type of payment status has a specific description which causes it, and being aware of this can help you understand the shopify order payment process.

 

Shopify Shipping Fulfilment Status

 

With some exceptions, every new order starts with an”unfulfilled” status, unless you automatically capture payment and fulfil line items for your orders. If you’d like to do this, you can set it in your “checkout settings”. There are some other statuses for fulfilment in Shopify, which we’ll go over here.

 

  1. Fulfilled- When all the items for an order have been processed and shipped, the order is marked as “fulfilled” and you don’t have to do anything else with the order.

 

  1. Unfulfilled- The default status for a new order that has just been placed and still needs to have it’s items shipped.

 

  1. Partially Fulfilled- This status will show up on your orders if you’ve shipped on;y part of a customer’s order, for example, 1 out of 3 products they’ve ordered in total.

 

  1. Scheduled- this status is used for recurring subscription orders. When the fulfilment date is reached, the status will change to “unfulfilled”

 

  1. On hold- If you’ve integrated upsells into your shopify checkout process, you might have this status show up while your customers are at checkout.

 

Each of these statuses means something specific to the process of each shopify order, and can help you understand where in the shipping process any given order is.

 

How to Search your Shopify Orders

 

From your orders page, you’ll be able to sort by customer, item, and tags. This can be useful if you want to look at a specific subsection of orders or find a specific past order. It can also help you view customer history.

 

Does Shopify Automatically Confirm Orders?

 

Shopify only automatically sends a confirmation email once their order has been fulfilled. Unless you use a shipping carrier with tracking, Shopify will not send out Shipping Confirmed or Shipping delivered notifications. If you do provide tracking, Shopify will send out these notifications to your customers automatically.

 

If you’re using an app like Oberlo, you’ll need to make sure customer emails are turned on within it’s settings.

How to view Shopify Customer Order History

 

From your orders page, click on any one order. From here, you can click on any customer’s name, and you’ll be brought to their profile page for your store. Here you can see every customer’s order history. This can give valuable insights into customer behavior.

 

How can you filter your shopify orders?

 

You can filter your Shopify orders within your order history by a variety of different options, which we’ll go over here.

 

  1. Delivery Method- Most of the time this will be “ship to customer” unless you also operate a brick and mortar store.
  2. Status- Open, Archived, Cancelled.
  3. Payment Status
  4. Fulfilment Status
  5. Tags
  6. Sales Channel
  7. Chargeback and Inquiry Status- Open, Submitted, Lost, Won.
  8. Risk Level- High, Medium, or Low.
  9. Date
  10. Credit Card- Last 4 digits of the credit card used for purchase.

 

Can Customers See Customer Notes in Shopify?

 

Customers cannot see notes you place on their orders or on their profile. The notes are only for your private reference. If you need to contact a customer, the best way is through the email you got at checkout.

 

Managing Your Shopify Orders

 

There are plenty of specifics to go over when it comes to managing your shopify orders, but these are the most important aspects. By being able to understand these statuses, you’ll more easily get a grip on your total Shopify Orders. 

 

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Do you get paid instantly on Shopify?

 

Because Shopify is both the largest and most rapidly growing e-commerce platform in the world, it’s important to know when you get paid. Additionally, with dropshipping you’ll need the money right away in most cases to fulfil orders. So do you get paid instantly on Shopify?

 

In most cases, you do not get paid instantly on Shopify. For Shopify Payments, which are the vast majority of payments, the pay period is usually every two days, but you can check in your payment settings. For other payment methods, like PayPal Express Checkout and Amazon Pay, processing times vary. 

 

So let’s go over when you get paid on Shopify.

 

Payment Method Breakdown

 

Most payments made through Shopify are processed through Shopify payments, which means you’ll receive the payouts on your regular schedule. However, for Amazon Pay and PayPal Express Checkout, the processing times can vary greatly, from instant in some cases, to 21 days in others. Here’s a quick breakdown of the Payment Methods for Shopify:

Payment Method How Customer Pays How You Get Paid When You Get Paid
Shopify Payments Payment Gateway Shopify Payments Every 2 Days
Apple Pay Accelerated Checkout Shopify Payments Every 2 Days
Amazon Pay Payment Gateway Through Amazon Every 3 Days
PayPal Payment Gateway Through PayPal             Varies
Google Pay Accelerated Checkout Shopify Payments Every 2 Days
Shop Pay Accelerated Checkout Shopify Payments Every 2 Days

 

As you can see, the vast majority of payments will come from Shopify Payments, which means you’ll receive your funds on your regular payment schedule of about every 2 days.

 

One important note is that although Shopify Payments are sent every 2 days, your bank might not process the transaction right away, and you won’t receive payments on bank holidays, either.

We’ll now go over each of the major payment providers and how they work.

 

Shopify Payments

Shopify Payments are by far the easiest and most common way to accept payments for your Shopify store. With Shopify Payments, you don’t have to set up a merchant account or enter credentials, as you’re all set once you’ve set up Shopify Payments

 

How to Set up Shopify Payments

 

Simply navigate to your payment settings from your Shopify admin and click on set up Shopify payments. All you’ll need are your SSN or EIN and your bank account information, and you’re all set! It’s really that simple.

 

Once you’ve processed some payouts, you can view your payout history here by clicking on “View Payments”.

 

Does Shopify Take a Cut?

 

Shopify takes a transactional fee for every credit card transaction processed through Shopify Payments, and the fee percentage is based on your Shopify pricing plan. The more you pay per month, the lower your fees.

 

Beyond this fee, there is no other cost associated with using Shopify Payments. You won’t be surprised by any hidden fees using their payment method.

 

Bank Requirements For Shopify Payments

 

Before you connect your bank account to Shopify Payments, you’ll want to make sure it’s:

  • A full Checking Account
  • In the Currency of your Payouts
  • Able to receive electronic transfers.

 

Most basic checking accounts meet these requirements. Just make sure you’re not connecting a savings account, and that you’ve set your store currency to the same one your account uses.

 

Shopify Payments and Chargebacks

 

When someone issues a chargeback for a Shopify Payment, Shopify first collects evidence from their backend, then asks you for a chance to add evidence, before sending the info to the credit card provider. Once the info is sent, there is nothing you or Shopify can do to influence the outcome of their decision. However, Shopify can help you dispute the chargeback by providing evidence from their backend, and all chargebacks will be resolved within 120 days, according to Shopify.

 

PayPal

 

PayPal is a default payment method included with Shopify because it is so common among e-commerce. Because PayPal can be a large part of your total transactions, it’s important to understand how it works.

 

How to Set Up PayPal

 

When you first set up your Shopify store, you’re automatically given a PayPal business account under the email you signed up for the store with. The simplest way to use PayPal with Shopify is to use this PayPal account and simply finish setting it up and turning it into a business account, which will allow you to capture payments using PayPal.

 

Once you’ve set up your business account, you can view transaction history through PayPal’s business suite.

 

Does PayPal Take a Cut?

 

Unless you also set up Shopify payments for your store, you’re charged transaction fees through Shopify everytime someone makes a PayPal purchase. This makes it a good idea to set up Shopify Payment, so that you don’t have to pay these extra fees.

 

In general, PayPal Express Checkout costs much more per transaction because of credit card fees, which start at 2.4% plus a flat rate of 30c. This makes selling on PayPal, although convenient, much more costly than using Shopify Payments. Although you may lose customers by not allowing PayPal, the costs can be prohibitive for some niches, especially those with very low price points.

 

PayPal Requirements

 

There are a few more specific requirements for a PayPal account to be used on your Shopify store, which we’ll go over here:

 

  1. Countries Match- Make sure your store country matches your PayPal’s country, or you won’t be able to complete setup.
  2. Business Account- Upgrading your PayPal account to a business account is a simple process, and one that must be done to use PayPal with Shopify.
  3. Unique IDs- If you’re setting up multiple stores with PayPal, make sure your PayPal IDs are unique by adding a prefix or suffix to them. You can read more about that on PayPal’s website here.

 

These are fairly simple steps, but can cause problems if overlooked.

 

PayPal and Refunds

 

If you need to issue a refund on PayPal, you’ll first want to start the process through Shopify, then navigate to the transaction details page in your PayPal business suite. Here you can refund an order with funds in your PayPal account. In most cases, it’s best to issue a refund promptly after the request is received, to maintain good standing with PayPal.

 

Amazon Payments

Amazon payments can be a fairly small part of your traffic, but it can be worth it to set them up to optimize conversions.

 

How to Set up Amazon Payments

 

Amazon payments is fairly easy to set up, and follows much the same steps as setting up Shopify payments. The steps to set up Amazon Payments are:

  • Navigate to Payment providers in your settings from your Shopify Admin
  • Select “Amazon Pay” and click on “Activate Amazon Pay”
  • Sign in to your account or create a new amazon pay account
  • Complete onboarding
  • Transfer Credentials to Shopify

 

If you want to check your transaction history through Amazon Payments, you’ll have to navigate to your Amazon pay account and check the transaction history there.

 

Does Amazon Take a Cut?

 

Similar to PayPal, Amazon takes a percentage cut plus a flat fee for every transaction processed through Amazon Payments, starting at 2.9% plus 30c, similar to Shopify Payments. This makes it the most expensive option as far as payments go, but it does provide convenience to your Shopify Checkout experience.

 

When do you get paid by Amazon Payments?

 

Once you’ve connected a bank account to your Amazon Pay account, you’ll have to wait 3 days for each automatic deposit to clear.

 

Do you get Paid Instantly on Shopify?

 

In most cases, you don’t receive funds from Shopify Sales instantly, although processing times are pretty fast in most cases, usually within 3 days at max. However, if you’re relying on quick shipping, you’ll want to make sure you have the funds in your account to cover initial purchases.

 

If you’d like to learn more about Shopify, sign up for our newsletter below and become an E-commerce genius!

 

 

Are Shopify Stores Profitable?

 

You may be thinking of starting a Shopify store, but before diving headfirst into this exciting opportunity you’ll want to know if it’s worth your time or not.

 

Shopify is a great website builder and enables non-technical individuals to create good-looking online stores, without diving into code. Having a profitable store can be based on several components, these are the product, marketing quality, delivery times, testing and the physical appearance of your website.

 

Each component must be nailed down to a “T”, for you to see profitable results from your Shopify store. In this article, we’ll be discussing why each component is important and what to consider when creating an online shop. If this is your first store, it may seem like a lot of work.

Trust me, once you start to understand the process of creating a profitable Shopify store you can easily rinse and repeat the technique.

Product

 

When starting a Shopify store you need to identify which product or products you are going to sell. Choosing products that are easily available offline and can be found in high-street shops or supermarkets normally perform worse than items that don’t.

You should also consider the following when choosing a product or product range:

 

Price – If this is your first Shopify store, you need to make sure your product price is on point. Meaning you don’t want your goods to be too cheap but also not over market value. However, you still want to take into consideration your profit margin and make sure you have enough to cover the costs of fees, shipping, possible returns and of course profit.

 

Niche – Find a good niche, not something that is overly popular or too small. Before setting up your Shopify store, study the niche you want to get involved in. This knowledge will go along way by understanding what the target audience wants in your chosen niche.

 

Quality – If you’re handmaking, locally sourcing, or dropshipping products on Shopify make sure they’re good quality. Think to yourself, as a customer would you be happy to receive this item? Word of mouth is important for any successful online business.

Marketing

 

Marketing will drive traffic to your store. Without it, your store will simply gather dust and not receive any visitors. If you don’t know too much about marketing, I suggest you pick up some books and get studying. Unless you’re going to pay someone of course.

But if you’re just starting, I assume you haven’t got the budget for that. It may seem daunting at first. However, it’s much easier to understand the marketing concept than you think.

 

Budget – Opening a Shopify store is like opening a new business. Therefore, a budget is required to get that business running. Understanding your finances and knowing how much you can spend on marketing throughout the year or month is vital.

However, not just for marketing but also for product cost, fees and delivery expenses. The biggest downfall to most small businesses is due to cash flow, to reduce this potential business threatening issue.

Learn how to manage and budget your money within different important aspects of an online business.

 

Networks – What advertising network is your shop going to benefit from the most?

To do this you need to understand your target audience. For instance, if your products are more geared towards the younger generation.

You may want to advertise it on a social media platforms like TikTok, instead of marketing it on a search engine.

 

Delivery times

When you’re shopping online, you want your items rapidly. Whether you are fulfilling your shipments by yourself, or with a wholesaler (dropshipping). You need to make sure that your logistics are quick and flawless.

 

Fulfilling goods (yourself) – Most online retailers that fulfill goods themselves either at a warehouse or their homes, use the following delivery structure. 1-2 days processing time, 2-3 days delivery. If you’re fulfilling your goods yourself, time is really based on the resources you have. 

 

Wholesaler (dropshipping) – Shopify is widely used by dropshippers, therefore it would be rude not to mention them. With dropshipping, a wholesaler will be taking care of all the shipping for you.

If you can, try to narrow down shipping to around 5-7 days and even less if possible.

Shipping times worldwide can awful. if you’re targeting a specific geographical location, I recommend you find a supplier within that area.

Testing

 

Testing may seem like a confusing topic to mention if you are new to eCommerce. Those who are more advanced on the topic will understand the excitement and importance of this.

If you’re seriously thinking about creating a successful Shopify store, you need to test everything.

 

Products – When you first pick a product or a selection of products, you may have to test the market to see if they’re sellable.

Personally, I think it’s a good idea to have a general store before you move onto a branded one. In your general store, you’ll be able to test multiple different products and niches at the same time.

Here you’ll be able to see which products are worth going to the extent of branding.

 

Ad creative – Any platform you advertise on, you must test the creative. I’ll use Facebook ads as an example. If you’re advertising a product on Facebook, I’d personally create around 10 different creatives that have 5 separate marketing angles.

 

Let’s say I’m selling a pen. I’d create five different advertising scenarios, that include 2 creatives each based on the angles.

This is how my planning would look like when testing creatives.

Angle 1 – Woman writing with the pen.

Angle 2 – Man writing with the pen.

Angle 3 – Boy writing with the pen.

Angle 4 – Girl writing with the pen.

Angle 5 – Pen alone.

 

From each of these marketing angles, I would now create two different videos or images for each. I’d then run the test on Facebook for around three days and see which angle is profitable.

If I find that when a woman is writing with my pen is the most rewarding, I can then split it down further. For instance, I can change the model, the environment, camera angles, to narrow the testing even more.

 

This takes time to get right and a lot of money in some cases. A massive upside of doing this is that the more you test, the more you’ll start to understand your audience and how they react to certain advertisements.

This makes future ad-copies much easier and more profitable straight of the bat.

 

Testing website – When I mean you need to test everything, I really mean everything. Once you’ve narrowed down your product, ad copy and target audience. You can now move onto your website.

From personal experiences, I’ve seen an increase in conversions by simply changing the color of my “buy it now” button. Something so simple that was losing me potential customers and I wouldn’t of even notice if I didn’t test.

As you can see, there is a selection of important components to building a successful Shopify store. If you’re wanting to get into eCommerce, there has never been a better opportunity than now.

It may seem like a lot of work to begin with. However, the skills you’ll be learning by setting up your own store can be greatly beneficial.

 

Are Shopify Stores Profitable in 2021?

 

Shopify can be a great opportunity to break into e-commerce with a profit! With the variety of options available, you’ll do doubt find a way to make your online business profitable.

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

What are Facebook retargeting ads?

 

If you’re getting into the world of eCommerce and you’re trying to study and understand Facebook’s complex advertising platform. You may have seen people mention retargeting ads, it’s a great tool that Facebooks has implemented into their marketing platform and something that you should definitely know about. But what are Facebook retargeting ads?

When using Facebook’s marketing platform, retargeting ads are simply ads that allow you to reconnect with users that may have already interacted with your brand in one way or another. This could be on the Facebook interface or off it.

Users that have interacted with the following can be retargeted:

  • Viewed a specific page, or a specific number of pages on your website.


  • Opted in for a newsletter with their email or shared their email through an event such as a conversion.


  • They follow your Facebook page or have made some sort of engagement on it, such as liking or commenting on a photo.

 

  1.  Interacted with an event that your page has created on Facebook.

 

  • Watched several videos that are related to your account, this could be a posted videos and advertisements.


  • People that have installed or engaged on your application.


  • Made an interaction with your Instagram page. Again, this could be a like, comment, or view.

Now you have a small understanding of what retargeting ads do and how they can perform, let’s get into the grit of it. In this article, we’ll be discussing if retargeting ads are profitable and why. Also, some exclusive retargeting methods of which have been tried and tested to provide great results.

Is Facebook Retargeting Profitable?

 

Now that’s a question you’re probably asking yourself and I understand why. Whether you’re a novice in the digital marketing world or a professional at your peak. Spending money on advertising that isn’t profitable has to be up there with some of the worst feelings you’ll ever experience. It can be heartbreaking and lead to a ton of stress.

But don’t worry, there’s a bright light at the end of the tunnel for retargeting ads and I have statistics to prove it.

Through rigorous testing over many ad accounts, data shows that people are much more likely to convert when retargeted with a video or display ad. This statistic is roughly 70%. Yes, you heard that correctly 70%. By retargeting someone that triggered your pixel in certain events can lead to a 70% increase of them converting, which is insane.

The next statistic is an impressive one when retargeting your users. It’s been shown that your click-through-rate (CTR) of someone that is being retargeted with a display or video advertisement has a 10x higher chance to click through to your website.

Lastly, retargeting a user that has engaged with your website and impartially added something to the cart. Has a much higher increase in returning if re-advertised a coupon code or deal related to their chosen add to cart product. 

When re-targeting always remember that humans are typically pretty indecisive entities. People can become distracted over the smallest of things and giving someone that gentle reminder that they were interested in a product or product range, may make them re-look and purchase.

2 Lucrative Facebook Retargeting Methods

 

Now you understand what retargeting is on Facebook’s marketing platform, it’s time to put it to the test. Below I have mentioned two retargeting methods that have proven to produce great results if utilized correctly.

Abandoned Cart Reminder

I thought I would mention this first on the list as it’s the most widely used retargeting method out there. Statistics have proven that on average between all industries, the cart abandonment rate is close to 75%. Your website may experience more or less than this percentage, but if we run the average between all industries, you could potentially regain 75% of missed sales.

As mentioned above, people get distracted easily and sometimes completely forget your website even existed. This is fairly common so giving them a small reminder never hurts and especially if they’ve engaged as far as adding something to their cart.

To use this Lucrative method, see below instructions

If you’re thinking about using the abandoned cart retargeting method, I can assume you have a “view cart” page. If you do, that’s great news and you can get into setting this up.

You first want to head over to “create a website traffic custom audience”. To retarget an audience, you are required to make a custom audience based on when the pixel fires. In this case, it’s when a customer views your “view cart” page. Here you’ll want to add this pixel event into the “contains” section found on this tab.

But remember as we’re working on cart abandonment, you’ll want to exclude users that have landed on your “thank you” or “Confirmation” page. You’re able to do this under the same “create a website traffic custom audience” tab, under exclude.

As for the actual ad creative, you want to offer them a once-in-a-lifetime deal. A hefty discount of 15% or more and include words such as, “retrieve your order”, “oops, you forgot something”. Make the user aware that you’ve noticed they’ve added something to the cart but just haven’t gone through the purchasing stages yet. Then, hit them with that unmissable deal.

From personal experience in your creative, you should also create a sense of urgency. Make them feel like they may never get this unbelievable deal again and almost make them “panic buy” (but in a good way). 

Re-show Favourite Products

If you’re familiar with how a pixel works (knowing this makes advertising much easier) then setting up a pixel on certain product pages is a must. You’re able to do this method with either a small or large inventory and consists of “re-showing” products to users that have already viewed them.

You’re able to embed a pixel within specific pages so you’re able to gain data of who engages with them and the actions they take. This can be extremely profitable and lucrative if performed correctly.

Think about this for a second. How many times have you viewed a product, saw the price, thought about it for a moment and then carried on with your day? I’m extremely guilty of this and most of the time, I never return to that product.

To avoid this, you want to remind them about the item. Stick it out there like a sore thumb and say “hi, this item is still for sale”. Re-targeting certain products just laser targets your potential buyers even more, by letting them re-visit something they’ve already visited and thought about.

As a rule, always remember when retargeting users that you want to exclude people that have reached the confirmation or thank you page (unless you’re retargeting buyers). Doing this eliminates users that have already converted.

To use this Lucrative method, see below instructions

You want to head over to your “create a custom audience” page and start creating an audience that is based on “people who visited specific web pages” and then contain the URL of the product or page you want to target.

In the excludes tab, exclude all users that have reached the confirmation or thank you page after checkout. 

Facebook Retargeting Ads in 2021

 

Facebook retargeting ads can be one of the most effective marketing tools you can use, especially for e-commerce.

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Is Dropshipping a Side Hustle?

 

One of the most lucrative side hustles in the world must be dropshipping. But only if it’s constructed and scaled correctly. If you’re wanting to get into the dropshipping world, it’s most definitely worth the time and effort. Even if this side hustle doesn’t become a full-time job, it can still be a steady “passive” income.

Dropshipping is one of the all-time favorite side hustles. You’re able to sell a product and ship it directly to the customer from the supplier, without holding any inventory at all. People have loved this business model for years because of its exceptionally low startup cost and minimal risk, due to not having to bulk buy inventory in advance.

You’re now aware dropshipping can be considered a side hustle, and a very good one if done correctly. There’s a wide array of skills that are required to create a successful dropshipping store, and we’re going to discuss them here!

What is a Side Hustle?

 

Let’s clear this up first, as some people get full and part-time employment mixed up with the word “side hustle”. A side hustle is generally some type of work that an individual is passionate about and is making them additional money on top of their employed income.

Side hustles are typically incomes from freelancing, self-employment, or something that requires someone to search and complete jobs themselves. This is not to be mixed up with part-time employment as you’ll still be under some sort of management and you wouldn’t be considered “free”.

Side hustles will always be here. With most employers enormously underpaying their staff, the only way to make that additional income is by providing it yourself during your spare time. It can also be an opportunity out of the “rat race” if you’re able to scale your side hustle into a full-time income.

How to Successfully Create a Dropshipping Side Hustle

 

A question we all need the answer to. You could read a 300-page book on how to create a successful dropshipping business and still fail. Due to its low-barrier entry-level, there’s a tone of competition. You’ll have to outperform your competitors by providing a flawless service from start to finish. You should also consider each of the below:

  • Select the right niche- Selecting a niche can be difficult because there are so many of them. If you’re first starting out, I suggest you select a niche that you’re already passionate about. Doing this will make the product selection much more meaningful and easier as you’ll know exactly what your target audience is, what they want and why they want it.

 

  1. Profit – Make sure your niche is going to be profitable. You should always try to aim for around a 40+% margin on each product. The price should also still be within the market’s mins and maxes.

 

  1. Shipping – Try to keep shipping costs low. Aim to ship lighter items and never start a dropshipping store that is required to send fragile items, such as mirrors.

 

  1. Impulsive – For a dropshipping store to be profitable, it’ll have to appeal to impulsive buyers that have disposable income. Having products that aren’t easily accessible in high street shops or supermarkets will certainly help with this. 

 

  1. Popularity – Using tools such as Google’s keyword planner, trends, or any other search-related tools. Will be able to provide you with how many times a certain keyword or phrase is searched about your product. Selecting products that are already popular gives you a huge head start.

 

  1. Branding – Creating a general store may seem appealing due to about of products you can sell on it. However, branding will most unquestionably 3x a product’s price and will give you a better long-term advantage.

Understand your competitors.

 

When performing product research, you should always note down key competitors within the niche. Doing this will help create a better understanding of what they’re doing right, and what they’re doing wrong.

I’ll use the word “copying” here vaguely, but I suggest you observe what they’re doing correctly, and just implement them better. You should also observe the mistakes you notice them making, and work to avoid them in your own store.

You also want to size up your competitors. For instance, you don’t want to compete against retail giants such as Amazon. The likelihood of you winning SERPs results or the trust of customers is very low.

Find a reliable supplier.

 

Without a reliable supplier, your dropshipping store will fail. If you’re thinking about selling to major countries such as the United States, United Kingdom, Australia and Canada, it’s a great idea to find suppliers located in these areas. As these are all English-speaking countries, it makes communication a lot easier and it’ll also dramatically reduce shipping times.

However, if you’re opting for the AliExpress or Alibaba route, you should ask your potential supplier plenty of questions, as miscommunications are common here. Not all, but some suppliers found on these websites are surprisingly helpful, and will answer any questions asked.

Build an easily navigable store.

 

Most website builders have made it extremely easy for us ordinary folk to create a professional-looking online store. With eCommerce platforms like Shopify, you’re able to get set up within a day or so. It’s really that simple, just plug-and-play.

Make something simple and effortless to navigate, people much prefer this than being bombarded with heaps of useless menus or information.

Have a marketing plan.

 

Plan how you’re going to drive traffic to your website. Are you going to use an advertising platform such as Google or Facebook? Or are you going to go down the longer-term route and gain traffic through search engine optimization (SEO)?

Once you’ve planned out which marketing technique you’re going to use, you then want to lay-out a marketing budget. Understanding how much you can spend on marketing can give you a clearer perspective of what you can achieve.

Facebook and organic SEO both hold their own benefits. Facebook can help you find your target audience much quicker as you’ll be paying for your ads to appear in front of them. As for SEO, you don’t have to pay for this. It has a better long-term result, but it just takes a lot longer to gain the data you need.

Test, test, test.

 

Testing everything that is conversion-related such as your ads, landing, product and checkout pages can genuinely make the difference between a non-profitable and profitable store. As a matter of fact, even if you believe you’ve made the most perfect ad and website, the possibility that others think that is very unlikely.

Remember, always go for data, not your initial thoughts. By testing all of these suggestions, you’ll slowly start to understand when the customer is aborting the order. When you find this, testing is a must! You’ll certainly be surprised at some things that turn customers away. Elements such as the color of a “buy it now” button is sometimes enough to steer someone away. 

Is Dropshipping a Side Hustle?

 

Dropshipping can be one of the most excited side hustles, but it’s not without risk.

If you’d like to learn more, sign up for our newsletter below!

 

Dropshipping Yoga Products- complete guide 2021

 

Dropshipping is a huge opportunity, and it’s only getting bigger. However, one of the most important aspects of dropshipping success is choosing the right product. If you’re thinking about dropshipping yoga products, you’re on the right track! Americans spend over 15B on yoga products per year, which means the market is huge! So does dropshipping yoga products work?

 

Dropshipping yoga products can be a great way to break into the dropshipping scene. Because most items are lightweight, they are easy to ship. Additionally, the target market is large, and most of that market is on social media, where you’ll do most of your advertising. This makes yoga products uniquely conducive to dropshipping.

 

In this article we’ll go over everything about dropshipping yoga products:

 

  • Why Yoga Products?
  • Finding Winning Yoga Products
  • Marketing Yoga Products Successfully

 

Let’s get into each aspect of dropshipping yoga products in more detail now. 

 

Why Dropship Yoga Products?

 

There are a few good reasons that yoga products are great for a dropshipping store:

 

  1. Large Market- The market for yoga products is huge, and has opportunities beyond the surface products like yoga mats. For example, you could sell straps, clothing, or supplements as well. Additionally, there are plenty of subspaces within the yoga niche, so it’ll be easy to carve out an area for yourself.

 

  1. Expanding Audience- Even though the yoga market is already huge, it’s still growing! As more and more people become interested in yoga, they’ll need more and more products to assist them. The target audience is also uniquely available on Facebook, which makes targeting and marketing effectively a lot easier.

 

  1. Low Barrier to Entry- First of all, most yoga products are pretty cheap, especially the accessories and clothing. For this reason, it’s a lot easier to get started dropshipping yoga products because you require less upfront investment to order those first few products. Yoga products are also usually pretty light, light makes them easy to ship, which is always important for dropshipping.

 

A large market, expanding audience, and low barrier to entry are all reasons to try dropshipping yoga products, for both beginners and more experienced dropshippers alike.

 

Finding Winning Yoga Products

 

As with any dropshipping business, finding the right products is half the battle. However, when it comes to yoga products, there are a few ways to make that process easier:

 

  1. Choose your space- Yoga is a big space. Which sub-topic do you want to sell products in? By narrowing down your potential selection of products, you’ll make it a lot easier on yourself by reducing your choices. Some sub-areas include clothing, matts, accessories, supplements, and health products.

 

  1. Focus on Shipping- When you’re choosing a product, you can narrow it down further by looking only at items that have fast, cheap shipping to the USA. This won’t be super common, but these items do exist, and they’re perfect for dropshipping.

 

  1. Use a Product Finder- Once you’ve narrowed down your potential category of products , it can be worthwhile to use a product finder tool. In many of these services, you can add plenty of filters to find your exact yoga product, like sell the trend. There are plenty of these available, and all of them are paid services. If you’d like to check out our full list of suggested product finders, check out our article here.

Finding the right products can be time-consuming, but it’s also maybe the most important aspect of your dropshipping success. For this reason, don’t skip over this step, and make sure to find a product you believe in.

 

Marketing Yoga Products

 

When it comes to dropshipping, few things are more important to your success than your marketing strategy, and much of that strategy depends on your chosen niche. So how can you effectively market yoga products for dropshipping?

 

  1. Content Marketing- Yoga is a topic people spend a lot of time online learning about, from YouTube videos to blogs to shopping. Because of this, starting a blog on your dropshipping store can be more effective than usual when it comes to driving traffic to your site. Many people new to dropshipping ignore content marketing, and while it’s not completely necessary, it can be beneficial, especially for some niches like yoga products.

 

  1. Community Engagement- Similar to creating a blog, creating a forum where users can interact with you, your products and blogs, and each other can be more effective for yoga products than for other dropshipping products, simply because of the nature of the niche- yogis like community. If you can provide a platform for that community, you’ll naturally market more effectively.

 

  1. Work with Influencers- Oftentimes, people new to dropshipping overlook the marking opportunities that come with instagram influences. You can find theme pages about your specific area of yoga, and message them about promo rates. Odds are, they’ll have a response ready and you should be able to set up a sponsored post easily. Instagram sponsored advertising works better for some niches than for others, and yoga is definitely one of them.

 

Dropshipping Yoga Products- Complete Guide 2021

 

There are a ton of different opportunities within dropshipping, and dropshipping yoga products are just one of them. However, yoga products can be a great springboard for dropshipping, especially for those new to the dropshipping industry.

 

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius today!

 

speed up your shopify store-

shopify optimization 2021

 

One thing many people new to dropshipping don’t realize is that loading times can have a big impact on your store. The longer people have to wait for your page to load, the more likely they are to click away. 

In fact, having a long loading time can have a dramatic increase on your website bounce rate, which can in turn impact your conversion rates. Ideally, you’ll want to have a store loading time of less than 3 seconds, as the bounce rate dramatically increases after that, according to google. 

As time goes on, people are willing to wait less and less long for webpages to load, which means this metric is getting more and more important for dropshipping stores. So how exactly can you make your Shopify dropshipping store faster and reduce loading times?

 

  • Image Optimization
  • CSS Optimization
  • Check for Compression
  • Theme Experimentation
  • Shopify App Selection

 

We’ll go over each of these tips for Shopify dropshipping store loading time optimization, how you can find out the speed of your store, and why loading times are so important anyway in this article.

Image Optimization

 

Images are extremely important or dropshipping stores, as they tell your audience what you’re selling them at a glance. However, they can also cause your store loading times to shoot up, if you’re not careful. 

This is because out of everything in your store, your product images take up the most resources to load. There are a few important steps you can take to make sure this doesn’t happen to your store.

 

Image Compression- One of the most important aspects of image loading times is compression levels. Compression is the practice of shrinking an image through a coding process that reduces the image’s overall size, and therefore makes it faster to load. 

There are a couple easy ways to implement image compression in your Shopify store. First of all, you can use a program online or on your desktop to compress the images before you post them. Second, you can use Shopify’s app store to find an app that will do the compression for you. Either way works, but keep in mind that the more apps you have installed, the slower your pages will load altogether. 

If you’re on a budget, it’ll probably be best to compress your images manually, as more apps that do it for you will be paid. 

However, if you do have some money to spend or just don’t want the hassle, there are some great apps available for automatic image compression on Shopify. Our three favorites are:

 

  1. Image Optimizer- 5$ per month
  2. Crush.pics- 25mb Free
  3. Photo Resize by Pixc- 150 free images

 

Each has a slightly different pricing plan and layout, but they all accomplish much the same thing. If you’re just starting out, these compression apps probably aren’t needed. But if you’re looking to grow, they’ll be indispensable.

 

Image File Type- There are really only two options for image files, PNG and JPEG. Shopify recommends using JPEG, but you can always experiment  for yourself and see if you notice any significant difference in loading times between the two file formats. 

When you’re experimenting, just make sure to pay attention to image quality as well! If you’re not careful, you can easily end up with some low quality PNG images.

 

Image Sizing- The smaller your image is, the faster it will load. You can take advantage of this by only using full size photos where you need them, so you don’t unnecessarily waste loading time on a very detailed image that’s only displayed in a very small space. 

 

Basically, you want to make sure you’re only asking the bare minimum of your site, in order to get it to load faster. If you don’t need a bigger image size, it’s usually best to stick with the smallest manageable size. 

 

If you do make changes to your image size, make sure you test your new design on all devices, including mobile, tablet, and pc, with mobile being by far the most important platform.

CSS Optimization

One simple way to decrease loading times is to optimize your CSS files for your Shopify store. This may seem complex, but Shopify actually makes it easy by providing a simple way to minimize your CSS files. 

It’s not a small topic, so if you’d like to learn more about CSS optimization on Shopify, check out this article.

 

Check for Compression

Beyond Images, in some cases it can be useful to use compression on other file types. Usually, shopify will automatically compress all needed files. However, if you get a compression warning on your speed score, this might be something to look into.

 

Check Your Theme

The greatest factor in store speed, by far, is the theme you choose. Some are better than others, and in general, the simpler the better when it comes to speed. However, this doesn’t mean you should stick with the debut theme. 

You should spend some time looking around to find a theme that fits your store and suits your needs, without slowing down your store noticeably.

Remember, anything longer than a two second load time is detrimental to your bounce rate.

If you’d like some examples of themes which are both fast and have increased my own dropshipping sales, check out my other article here!

 

Check Your Apps

Second to the theme, the next factor which has the most impact on your store’s loading time’s are the installed apps. 

Although some apps are absolutely necessary when it comes to dropshipping, like a supplier plugin, if your store is slow it’s worth taking a look at your app list and seeing if you can remove any unnecessary ones. 

Just doing this can really help with store speed, as apps can have a huge impact. 

Even If you find you need all your apps, there might be one that has a faster replacement. If you’ve done everything else on this list already, it  could be worth looking for other options for your existing apps.

If you’d like some examples of plugins that are both lightweight and helped me immensely when I started dropshipping, check out my other article here!

 

Shopify Store Speed Fixes- 5 Simple Tips for Shopify optimization

If you’re experiencing a Shopify store that’s too slow, these 5 tips are sure to make a difference. Although they aren’t all the strategies to increase site speed, they are the most effective ones. 

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