How to Find Dropshipping ads on Facebook

 

Product research is crucial when it comes to having a successful dropshipping store. But how do you find products or niches that perform well on Facebook? It’s a lot easier than you think and in this article, we want to guide you in finding good, relatable Facebook dropshipping ads.

 

There are several ways to find dropshipping ads on Facebook. The main ways are through keywords and free or paid ad finder tools. To search by keywords, you’ll simply search for key phrases in the search box that dropshippers commonly use in their ad copy. Such as “50% off”, “free shipping” and “get yours today”. Once searched, it’ll bring up all of the videos, aka ads, that have these related keywords.

 

Researching products and competitors play a vital role in achieving a successful dropshipping store. In my early days of dropshipping, I thought to be successful I needed to reinvent the wheel. Although this is somewhat true, in all honesty, copy and pasting similar products and ad copies that are already accomplishing success on Facebook, can be greatly rewarding without having to do much work.

4 Ways to Find Dropshipping ads on Facebook

 

As mentioned above, they’re many ways in which you’re able to find great ad creatives on Facebook. We’re going to mention various free methods and also a paid approach. The paid way will obviously provide you with the best data, but the free methods are more than good enough for most dropshippers.

 

Keywords

 

The first and most popular way to find dropshipping ads on Facebook is by searching for key terms on Facebook’s search bar. It’s a simple method, the only issue is that it might pull up ad copies that have nothing to do with dropshipping and are just ordinary businesses.

Below is a list of phrases that most dropshippers use within their ad copy, by searching these terms in Facebook’s search bar it’s likely dropshipping ads will appear.

 

Free Worldwide Shipping

Just Pay Shipping

Get 50% Off Today (here you can mess about with any percentages)

 While Stocks Last

Buy Now

 Get Yours Here

Click This Link

Keywords that are associated with your product. For instance, if it’s a football gift, type in “football gift” or “gifts”.

There is an abundance of different ways to search for dropshipping ads via the keyword method, and I’ve personally seen some great results from it.

To make it more laser targeted and up-to-date, you’re able to select a month in which the post or advert was published in. For best results, you don’t want to look at ads that haven’t got much engagement yet. Search for ads that have been posted for a few months and have gathered some views, as these will be the products that have had long-lasting success.

Turbo Finder

 

This google chrome extension has been around for some time now and has been outstanding since it was released. It’s simple to use and helps you find real ads, fast.

All you need to do is download this extension and head over to your Facebook newsfeed. Once you’re here, activate the extension and the page will refresh. When the page refreshes, it’ll only show you ads that are currently being shown to you on your newsfeed.

Unlike the keyword method, Turbo Finder will give you ads that are currently running. This gives you great insights into what’s currently being advertised on the platform.

If you’re looking for inspiration for a new product idea or ad campaign, then Turbo finder is your much-needed tool to become successful. Another great feature of this extension is it’ll trackback competitor’s ad copies from their websites. Something that is unheard of with a Chrome extension, but it can be manipulated to discover profitable advertisements. To use this feature, head over to your chosen competitor’s website and launch the extension, once on it’ll redirect you to their Facebook ads which they’re currently running to that site.

Pretty awesome, right? It certainly is, and the best thing about it is that it’s completely free.

Ad Intelligence

 

This method to search for dropshipping ads is the most detailed yet and comes with some great additional features. By using Ad Intelligence you’ll skip all the “fluff” and head straight to up-to-date and relevant ads that are targeted to your search terms.

It’s simple to use, first sign up for the software and then head over to their “Ad Search” section. When here you’ll be able to enter a keyword that is related to what ad you’re trying to find. Once searched, all ads that are found on the Facebook platform that are related to that chosen keyword or keywords will show. You’ll then be able to filter through them, by newest to oldest, photo or video, active and inactive.

As an additional extra, when paying for this service you’ll also gain access to their audience finder. It works similarly to when you’re selecting a target audience on Facebook. However, it just gives you greater detail about them, rather than just the name of the audience and other related ones.

If you’re serious about getting into dropshipping and want to analyze other competitor’s ads before getting started, this is by far the best method in searching for creatives. Although you have to pay for this, it’s more than worth the investment.

 

Bookmark Key Competitors

 

Another method is to bookmark key competitors or large dropshippers on Facebook. You may be able to find these by using the other methods suggested above, or when you’re just browsing on Facebook.

But if you’re able to spot a large or key competitor, keep a note of their Facebook page. After all, if you know they’re a successful store it’s not a bad idea to mimic or gather tips from their advertisements, because obviously, something is working.

What I personally have is a large excel file that has links to competitor’s Facebook pages and a description of their overall niche. So, if I’m wanting to start a certain niche store and I’m stuck for ideas, I can reference back to this excel file and branch out from there.

 

Conclusion

 

I can’t stress enough, how important it is to research competitors and get an understanding of what’s currently selling on Facebook. Doing this analysis will give you a head start in product research and save you a ton of time and money in the long run.

After all, why try to reinvent the wheel when something is already working, right? Find products that are doing well, and market them better than your competitors. You will already it’s selling well, you just have to find a way in making it better.  

How Does Dropshipping Work with Amazon?

 

Not wanting to spend a boatload of money, but want to sell on Amazon? Well, I have just the solution for you. Dropshipping! This exciting opportunity has been around for some time and has started to grow in popularity in recent years. It’s a simple business model which can hold great rewards if utilized and exploited correctly. But, how does dropshipping work with Amazon?

 

Dropshipping is a business model that e-commerce entrepreneurs use in order to sell goods online. The method requires you to generate sales and then directly send the order to the supplier that will then ship it directly to your customer, meaning you don’t hold any stock. For example, on Amazon a customer purchases something from your store, you then sent the order to your supplier, the supplier then ships that item directly to your customer.

 

As you can see, on paper it sounds like an outstanding opportunity, but is it worth it? It can seem exciting for any novice that has encountered a guru telling them about this. I understand, I’ve been there before. In this article, we’ll be uncovering if Amazon dropshipping is worth it or not.

 

Is Dropshipping on Amazon Worth It?

 

As you’re probably aware, Amazon is the world’s largest eCommerce site and earned an estimated $280 billion back in 2019. Gaining access to this huge audience can seem like gold-dust, and it sure is, if you’re able to scale correctly.

 

However, the “worth” of dropshipping on Amazon will depend on your expectations. To make this much easier, we’ve broken this down into pros and cons.

 

Pros to Dropshipping on Amazon

 

Dropshipping on Amazon can provide you with some great opportunities if you’re able to manage and execute them correctly. But what exactly are the advantages to dropshipping on Amazon?

 

Audience – One of the great benefits that’ll you’ll receive by dropshipping on Amazon is the recognizable branding of one of the largest online marketplaces, as well as having access to their 310 million active users. Scaling your own online dropshipping store to these types of numbers is near impossible and can take years.

 

By dropshipping on Amazon, you’re skipping this process. Although you’ll have to pay for a monthly membership and a hefty 15 percent for each sale made on their site. Without having to do all the marketing, relationship building, problem-solving, hosting and SEO, it can quickly become worth thinking about.

 

FBA – For those who don’t know, you’ll also be able to ship directly from Amazon rather than your dropshipping supplier if this is more reliable. FBA, in simple terms, is Amazon’s “own brand” dropshipping concept that allows sellers to purchase goods and ship them directly to an Amazon warehouse. Once they’re here, Amazon will then dispatch them when a sale is made.

 

Having this as an option to grow into is fantastic, most of the time it can be a lot more trustworthy. Personally, I would dropship a product directly from a supplier and then transfer it over to FBA once I’ve gained data on how it sells.

 

Low start-up Costs – In comparison to other online money-making ideas, dropshipping on Amazon has a substantially low cost. This is because you won’t be holding any physical stock and therefore won’t need to purchase any until that item has sold. You’ll also only pay sales fees once an order has been placed and processed.

 

Automation – With the power of plugins, CSV files and many other automation-like tools that can be integrated into your Amazon sellers account can most make the process almost “hands-free”.

 

Something that really catches my eye when it comes to selling on Amazon is the sheer possibilities to make it somewhat passive. Although it’ll never really be hands-free, you can still create a system that requires minimal effort.

 

Cons to Dropshipping on Amazon

 

With all pros, must come cons. Below are some reasons why dropshipping on Amazon may give you a disadvantage over other platforms.

Policies – Amazon generally doesn’t allow dropshipping on their platform and can instantly ban you if you’re caught. If your supplier isn’t reliable, you may easily be caught.

 

They put this policy in because they want you to use their FBA service. If another supplier is offering this type of business model, then they’re taking money away from Amazon.

 

Customer Expectations – Customers from Amazon only expect the best, not just in the product but also in the service. From purchasing all the way up to the delivery arriving at their door. Nothing by excellence must be shown towards them. Customers can easily open cases on sellers and in most situations, win the case.

 

Competition – As you’re now aware, Amazon is the largest online marketplace that is available on the internet today. This isn’t any secret and sellers globally are aware of this. Selling on Amazon comes with a boatload of competition and also from people you least expect it from.

Being an Amazon seller for some time now, I’ve encountered a regular competitor that keeps creeping up on me. If you haven’t sold on Amazon before this might come as a bit of a shock, but the main competitor on Amazon is Amazon. That’s right, when Amazon sees an item selling well, they’ll simply purchase it themselves and start selling it.

Lack of control – The whole concept of dropshipping requires you not to hold any stock and let the supplier deliver the goods directly to the customer. Meaning, you have very little influence on delivery times, quality control and marketing.

If your supplier isn’t performing well, you’ll get all the backlash and the issues will be completely out of your control. Something all dropshippers experience, so finding a consistent supplier is vital.

 

Conclusion

 

To be honest, if you’re able to find a reliable supplier that ships fast, provides good quality and is accountable for their job role, you’ll easily be able to manipulate the market on Amazon and uncover some great profit opportunities.

Always remember that dropshipping actually goes against Amazon’s policy and if you’re flagged for it, you may encounter a ban. Try to keep this uncover by providing an excellent experience and service to customers. 

 

How Do Dropshipping Returns Work?

 

As you’re searching this topic, I assume you own or want to start a dropshipping store and after studying the concept you have uncovered a flaw in the design. That flaw is customer returns and especially if you’re dropshipping from a supplier that is overseas from the recipient.

 

The whole return process really depends on a few factors, the product price, supplier location and cost of delivery from the customer to the supplier. If it’s a relatively cheap product, a refund or replacement is normally the cheapest option. However, if you’re wanting the customer to send it back to the supplier, you’ll need a return number from them and a return address.

 

The likelihood of customers wanting to return your products is minimal if you’ve marketed them correctly and are supplying quality goods. However, eventually you’ll end up running into this situation one way or another. It’s the last thing any new or current dropshipping store owner wants to think about, but you must ensure you have a plan behind it and an excellent policy to protect yourself.

 

How to Deal with Returns While Dropshipping

 

While creating your dropshipping store you’re required to create a return policy. To do this accurately and reliably you’ll need to read up on your supplier’s returns policy and create something that works likewise. For example, if they offer a free return period for 30 days, I suggest you do something similar.

 

If you have numerous suppliers, you’ll need to understand each of their policies and create something that can protect you in all return situations. Take into consideration each supplier’s free return period, one supplier may have 40 days and the other 30, therefore I would create my policy with this in mind and only offer a 30-day free return period

 

When a customer wants to return an item, you’ll need to have a process behind it to ensure a smooth transaction. After dropshipping for many years, my process behind customer returns looks something like this:

 

  1.  First, a customer will contact me and request a return on an item they’ve purchased.
  2. If their reason for return falls within my policy, I’ll then request a return number from my supplier (sometimes known as a return merchandise authorization “RMA”).
  3. Once I’ve received the return number from my supplier, I’ll supply the return slip and the return number via email, requesting the customer to write the return number on the box.
  4. When the goods reach the supplier, they’ll identify the parcel with your designated return number.
  5.  Once classified, the supplier will refund your total amount and you’ll then refund the customer in full.

Although this may look simple, a lot of the time it fails to be this way. If you haven’t created a solid return policy it’ll certainly show and you may be forced to pay for shipping fees that your supplier won’t cover.

 

It can be complicated at times as a lot of factors play a role in what you’ll need to do in order to keep the customer happy. Below are some elements that may confuse the return process and something that you should plan ahead for.

Return Fees

 

Although you may have perfected your return policy to a “T”, you may be charged with unexpected return fees if you’re not careful. These fees can come unpredictably and without notice as your supplier can change their return policy overnight. To save yourself from this situation, I recommend that you regularly update yourself on any policy changes. Although this rarely happens, it certainly can. But don’t beat yourself up about it if you fall into this issue, you’ll easily make the money back from other customers interested in your products.

Faulty Goods

 

As a customer, there’s nothing worse than receiving a product that is faulty and doesn’t work for its purpose. I’ve been there a ton of times and it can be a frustrating experience. However, most dropshipping suppliers that are found on the popular sites AliExpress and Alibaba, don’t include defective goods in their policy. As a lot of them don’t physically manufacture the goods, they believe it’s not their fault it arrives broken. This is typically for the cheaper items, but an annoyance to say the least.

 

However, if an item arrives faulty somebody has to take responsibility for it, that someone is you. If you’re wanting to build a reputable business, you’ll need to provide customers with an excellent service. At the end of the day, you never know who they might be friends with and word of mouth goes a long way still.

 

If the faulty item is rather cheap, it can make more sense not to pay for a return that may be more expensive than the physical cost of the item. If you can, try to offer them a refund or a brand-new item for free if it doesn’t hurt your turnover too much. In the long run, you’ll get positive reviews on your website and you will also cover the costs that you may have lost. Here are some tips on why I would do a refund this way.

 

  1. Sometimes it can cost less, by just sending them another item. For example, if a product costs $10 from your supplier and the return delivery is $12, there’s no real point in returning it. Instead, refund or send a new product, keep the customer happy, and save yourself a ton of trouble.
  2. How would you feel if a supplier either straight up refunded you or sent you out another item to replace the faulty one without any questions asked? You’d be blown away with the customer experience, wouldn’t you? Therefore, pass this onto your customer if your product cost allows for it.
  3. You should also read your supplier’s policy as you may encounter a defective section that suggests they’ll send a replacement for the broken goods. Most suppliers (depending on the price of the product) will send another item out for you if you’re able to prove the defect instead of returning it for a refund.

 

If you fall into the situation of your customer wanting to return a non-broken or fully useable item, you may be able to push the return cost on them (unless your policy says otherwise). Most companies expect the buyer to pay the return of a non-faulty item and something you should add to your policy.

 

All in all, when dropshipping customer returns should be a breeze if you have faultless a policy and return process. Make sure you keep your policy inline with all your suppliers so you’re able to cover yourself in most return situations and pass on the costs.  

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What is the Minimum Audience Size for Facebook Retargeting?

 

Facebook’s advertising platform comes with a ton of unique features so you’re able to maximize your potential profit and gather more information about your target audience. This truly remarkable platform comes with a ton of advertising options from lookalikes, custom audience and my favorite, retargeting ads. But that’s when I thought to myself the other day, what is the minimum audience size that is possible for a Facebook retargeting campaign?

For a retargeting campaign, Facebook requires a minimum audience size of 1000 people. However, I recommend this figure to be much greater if you’re wanting to accomplish more from your marketing efforts.

Although a minimum audience size of 1000 people can seem like a lot for some small businesses, this should most definitely be a goal that you work towards as it can provide you with great results. In this article, we’re going to explain why Facebook has a minimum audience requirement and explain to you why it’s important to have 1000 or more people to retarget.

 

Why Is There A Minimum Audience Size for Facebook Retargeting?

 

Facebook has an extraordinarily complex algorithm and is one of the most data-filled advertising systems out there. It can provide businesses of all sizes with great information about their target audience and even help discover new audiences that they didn’t even know existed.

For this system to work, you’re expected to have certain requirements in order for the algorithm to work its magic and advertise to the correct people. For example in a retargeting campaign, you need at least 1000 people that have performed an action on your pixel within the last 365 days.

But why 1000 people? This benchmark that was created by Facebook, hasn’t been officially explained on why it’s like this. However, it’s pretty logical why they’ve set these minimum requirements.

Audience Size – Retargeting an audience that is less than 1000 people just aren’t worth it and Facebook knows this. The odds of you gaining useful and proper data from a campaign that is smaller than 1000 people is very slim and you won’t gather the information you were hoping for.  

However, before you go racing onto your ads manager and start to try to get more engagement on your pixel to run a retargeting campaign. Note that it’ll only be successful if you perform the retargeting on an audience that is likely to convert. Retargeting an audience that you haven’t seen good results with, will leave you with the same results you previously had.

New Activity – As you’re able to see, Facebook requires you to have 1000 people that have performed an action on your pixel in the last 365 days to create a retargeting campaign. The reason they’ve put this rule in is to ensure that your pixel is using up-to-date and relevant information.

Having relevant information on the audience you want to target is vital and one of the most essential requirements for your campaign to be successful. Facebook understands this and therefore made it a condition that must be met.

Although these requirements may seem daunting to any new eCommerce business owner, it isn’t as much as you may think. Both benchmarks are pretty easy to hit and just require some money for the pixel to gain worth-while data. This information by all means necessary, should not put you off retargeting ads.

They’re statically proven to massively increase your customer engagement and ultimately conversions. It’s shown that website visitors that are retargeted through a retargeting campaign have a higher chance to convert by 43%. This percentage is much higher than just targeting any old customer and therefore should be manipulated to maximize your profit potential.

 

Conclusion

 

All in all, retargeting ads on Facebook are a great feature on their platform. In terms of eCommerce, 1000 active pixel events within 365 days is fairly small and should be relatively achievable. Just remember, before launching a retargeting campaign. Make sure you’re retargeting people who are willing to convert.

After you’ve accomplished this, you’ll then be able to retarget an audience that is worth retargeting. Trust me, there is nothing worst than retargeting an audience that doesn’t provide you with the results that you were hoping for. 

 

Are Facebook Ads Pay Per Click?

 

If you’re a digital marketer, You’ve probably advertised on Facebook. After all, it’s a trusted site that holds premium customers. With around 7 million active advertisers on their ad platform, you can clearly see the power and confidence many other digital marketers feel when using Facebook.

 

Facebook’s advertising platform works in a unique way and can operate on either a cost-per-click (CPC) or a cost-per-thousand-impressions (CPM) basis, depending on your preferred method. On average, if you use CPC on Facebook you can expect to see costs around $0.97 per click and for CPM $7.19 per 1000 impressions.

 

This weird and wonderful way of being able to choose your preferred method of cost really comes down to personal preference and your ads performance. It’s best to try both as you’ll be able to gather data and decide which one gives you the best return on your investment.

 

Is It Expensive to Run Facebook Ads?

 

If you consider all of the marketing platforms that are used worldwide, the cost of Facebook ads is kinda somewhere in the middle. You may or may not be aware, but some audiences, placements and locations may cost more to advertise to than others. However, as an average, you can expect to see the prices below.

 

Cost-Per-Click (CPC) – $0.97

Cost-Per-Thousand-Impressions (CPM) – $7.19

Cost-Per-Like (CPL) – $1.07

Cost-Per-Download (CPA) – $5.47

 

Remember, these are averages and you’ll probably see numbers much higher or lower than the ones shown above. Although this gives you a rough image, you should consider what may increase your advertising costs.

 

How Are the Costs of Facebook Ads Calculated?

 

Just like all marketing networks, you can expect to pay more for premium traffic. On Facebook, there are five main variables when they calculate the true cost behind your chosen advertisement. These are the audience, ad placement, the objective of the ad, month of the year and also your industry.

 

After reading them variables, you’re probably only seeing dollar signs. But it’s not as bad as you may think, for better understanding, let’s uncover these topics further.

 

  • Audience

 

Your target audience can dramatically change your ad expense, depending on who you advertise to. This could be age, interest, gender, location and also language can have a big effect.

 

This is understandable, due to the value of some audiences. For example, targeting females between the ages of 20-30 and who are into beauty and makeup, is going to cost more than females aged 65+ that are into beauty and makeup. This is because more marketers want to display their ads in front of the younger audience as they’re more likely to have additional interest in the topic.

Facebook can recognize this and therefore bump its prices up to meet the demand in the market. As there are limited users, they force marketers to fight against each other. So in hindsight, the more populated a target audience is by digital marketers, the higher the price will be to advertise to them.

 

If you’re starting out on Facebook and think your spending too much per CPC or CPM on your advertisements, it might be best to look at another audience that shares similarities. For instance, instead of targeting women aged between 20-30 and who are into beauty and makeup, maybe target females that are partygoers that are aged between 20-30. This audience will be much cheaper as they’re less targeted and partygoers at this age, normally like to wear makeup.

 

  • Ad Placement

 

When setting up an ad on Facebook, you’ll be able to choose between different placements or alternatively select “auto placements”. Here you’ll be able to pick where you want your ad to appear, this could be an Instagram feed, Instagram stories, Facebook newsfeed, Facebook right-hand column, Facebook messenger and mobile or desktop only. Each has its own pricing point depending on the other variables mentioned in this post, you should try out each placement to discover the costs and go with the one that generates the most profit.

 

  • Ad Objective

 

There are three main objectives you’re able to select from when creating a campaign, these are awareness, consideration and conversions. Each have their own unique benefits and work in slightly different ways. By selecting one of the categories found in these objectives, you’re telling Facebook what you’re hoping to achieve from this campaign.

Telling them what your goals are towards an advertisement will target customers based on your requirements. If you choose conversion, it’ll automatically search for Facebook users that typically purchase more than others. The same goes for awareness, this will target users based on shareability and how much they engage in content that’s advertised on the platform.

As a standard, the more you advertise for conversions on any ad platform, the higher the CPC and CPM as these are premium customers.

 

  • Time Of Year

 

Something else that will increase your CPC and CPM is the time of year. Such as Valentines, Christmas, Black Friday, or Cyber Monday, these dates and many more have a massively increased ad placement spent and can cost a substantial amount more.

To spend less around these dates, it’s recommended to create a warm audience and then retarget them with great offers leading up to and during these dates. A warm audience is formed by giving targeted users a feel of what’s to come on these specific dates and to already build interest related to them. When you approach this date, instead of targeting an audience, retarget a lookalike that’s shown interest in your products leading up to the event. Doing this may result in you receiving a lower CPC or CPM than if you would just target the audience as a whole.

 

  • Industry

 

Last is the industry you’re targeting and it can affect you as much as your general age, gender and location requirements. For instance, insurance, real estate and forex trading, all have some of the highest CPC and CPM across the board. Not just on Facebook but also on other advertising platforms such as Google, Display Networks, and Bing.

However, never shy away from this. If you’re selling products or services related to these industries, the likelihood is that they’re filled with great profits and can handle the higher costs.

Conclusion

You should now be aware that Facebook gives you the flexibility to either use their ad platform in a CPC or CPM format. Having this flexibility is great as you may be able to manipulate it into something that creates more profit.

I’ve also mentioned the pricing of using Facebook ads, it’s relatively average compared to other platforms and a great place to start at any digital marketing level. If you can manage the pricing variables that are mentioned above, you can certainly get a bang for your buck. 

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Facebook Ads for Real Estate- A Full Guide

With how effective Facebook ads can be, it’s more important than ever to understand just how they work and how you can leverage Facebook’s data to grow your business. However, getting started with Facebook ads can be confusing, and understanding how to work within your specific niche can make all the difference. So in this article, we’ll go over everything to do with Facebook ads for real estate- so let’s get started!

Why Use Facebook Ads for Real Estate

Using Facebook ads for real estate marketing campaigns might seem a bit strange at first. After all, buying a home is not something someone usually does on impulse, and most Facebook ads are targeting impulse buys. However, there are a couple key characteristics of Facebook Advertising that make it conducive to real estate marketing.

Lead Generation

One reason Facebook can be effective for real estate marketing is their ability to target lead generation as an objective. This means that Facebook will show your ad to those most likely to fill out a lead generation form, which can then be leveraged into finding clients. Because you can specifically target for lead generation, you’ll boost whatever form of leads you’re already receiving. You can even send your customers to your own site to fill out the lead form, and gather even more information there!

Targeting

It’s no secret that Facebook ads have a plethora of targeting options available, but what can be a little less obvious is just how important that targeting can be for real estate. There are plenty of different types of people to target depending on your chosen market, and the ability to single out these audiences makes Facebook just great for finding really specific, targeted marketing strategies.

Visual-Based Marketing

Real estate is a primarily visual market, and Facebook is a primarily visual platform, which means they complement each other extremely well. Because of the ability to include photos, videos, and carousels, you’re able to put out a lot of visual content directed to your target audience. The increased exposure helps increase your personal brand awareness.

A/B Testing

When you have so many options available to you in terms of images and videos to use, it can be hard to decide which one will perform the best. Luckily, Facebook has a built-in A/B testing mode, where you can create identical ads and change one thing at a time, like the chosen picture. This makes it much easier to determine which pictures of your properties people are responding the best to. You can both use this data yourself to find insights, and use Facebook’s built-in data gathering for better targeting through the platform itself.

 

 

How to target Facebook Ads for Real Estate

 

Effective targeting is possibly the most important aspect of advertising for any business, but it’s especially important when it comes to real estate, because of the specific needs of your audience. In this section, we’ll go over a full guide for targeting Facebook ads for real estate. If you’re looking for a quick answer, here are the most important targeting aspects for real estate Facebook advertising:

  1. Zip Code
  2. Age Range
  3. Income Level
  4. Home Ownership
  5. People Likely to Move

We’ll go over each of these targeting options for Facebook ads specific to real estate in more detail now.

Target by Zip Code

The ability to target by location is one of Facebook’s greatest advertising attributes, and if you think about it, advertising real estate would be next to impossible without this option. Luckily, Facebook allows you to target location extremely specifically, right down to the zip codes of your preferred audience. By setting your zip codes correctly, you’ll be able to make sure you’re advertising only to people in your market.

One important thing to note with zip code targeting is to make your range wide enough to reach a large enough audience. If you set your location too small, Facebook will have a hard time finding people to display your ads to. Additionally, when they do find someone to show your ads to, that ad auction will be more expensive on average. Each of these factors make it important to choose a large enough location radius for your real estate Facebook ads.

Another important tip for real estate Facebook ads location targeting is to also target areas where your customers often move from. For example, if you target an area with a lot of homes for sale, you might be advertising to a sellers market. If you know where your customers are moving from, you can target that area as well and gain an audience from both areas- the buyer’s and the seller’s market.

Target by Age Range

Depending on your target audience, people buying or selling homes are often within a very specific age rage. Luckily, Facebook allows us to target by very specific age ranges, which can help with reaching exactly this target market. 

Although this is a simple step, it’s important not to overlook. You’ll want to be sure you’re not advertising to seniors in nursing homes or 18 year old’s in their parents basement. By simply setting your correct age range, you make sure your Facebook budget is spent more effectively.

Target by Income

Income level might be one of the most important determining factors when it comes to your target market. The amount of income someone has directly relates to their preferred home, and most people want to buy homes at the top of their income range. Facebook’s ability to target by income level allows us to take advantage of these specific needs. 

Take a look at your target market, then figure out what their income is likely to be. If you’re not sure, you can always choose different income levels and see which ads are the most effective on Facebook.

Target by Home Ownership

This simple yes or no variable can make all the difference when it comes to targeting Facebook real estate ads. If you’re targeting first time home buyers, you’ll want to exclude this category, but if you’re looking for people looking to upsize, you’ll want to include this category. Facebook’s knowledge of who already owns a home can make your targeting much more effective, for almost no extra work.

Depending on your target market, you can choose from different options on Facebook, including renters, first-time homebuyers, and homeowners. By choosing the right variety of people to target, you’ll make your Facebook ads more effective for your chosen budget.

Target by Those Likely to Move

Although we don’t know exactly how Facebook determines this variable, it’s one of the most helpful options for real estate advertising, and it seems like this targeting option was created specifically for us! For finding both buyers and sellers, this option can be an invaluable resource in narrowing down your target audience and making your lead generation efforts more effective.

Five Facebook Targeting Options for Real Estate Advertising

These five targeting options are by far the most important for real estate, though they’re certainly not the only ones! If you have more specific data about your target audience, you can incorporate that into your facebook targeting as well! If you’re not sure if Facebook allows for the targeting you want, simply search some keyword in the detailed targeting box, and you’ll find out!

 

Facebook Targeting for Real Estate- A Quick Start Guide

So, we’ve gone over a few of the most important targeting options for real estate, but how can we actually apply that when it’s time to create an ad? In this section, we’ll go over a quick guide on how to start with targeting for real estate on Facebook. Keep in mind that Facebook targeting is a huge topic, and I can’t possibly cover it all here, but I will show you a method I use to start targeting with Facebook. So let’s get started, step-by-step:

Identify your key audience- This includes the basic aspects of your target market- age range, location, and gender. This first audience is called your Key Audience.

Segment your Key Audience- In this step, we split our key audience into a few different audiences based on single characteristics. For example, if you’re targeting both men and women, which you usually will be, you’ll want to create a separate audience for each gender. If you have an age range larger than 10 years, segment your audience into age groupings of less than 5 years. With location, you can be as specific as you like, and segment your audience based on zip code or even neighborhood.

Run ads with your audiences- For at least one day, run identical ads on each of your audiences.

Identify Refined Key Audience- take a look at your ad sets, and see which audiences are performing the best. From here, create a new audience based on what segmented audiences are working the best. This is called your Refined Key Audience.

Once you’ve identified your Refined Key Audience, you’ll be ready to start running Facebook ads with effective targeting. By combining your refined key audience with targeting by income, home ownership status, and likelihood to move, you can start creating extremely effective Facebook ads, with very specific targeting!

 

How to create effective Facebook Ads for Real Estate

Although targeting is extremely important, it won’t mean anything if you can’t create an effective ad. While you can apply basic marketing guidelines, there are some important things to take into account for Facebook real estate advertising specifically, which we’ll go over in this section.

Choosing the Right Format for Facebook Real Estate Ads

Facebook has a few different formats available for ads- static image, carousel, and video ads, and you can even choose exactly what placements you want your ads to appear on, if you’d like. In this section, we’ll go over each Facebook ad format, their pros and cons, and some tips for each. Remember, you don’t have to choose just one, you can test out a bunch of different formats as well!

Facebook Image Ads for Real Estate

By far the simplest ad format, images are the oldest form of display advertising on the internet. You simply display a static picture with some text above or below it, depending on the specific ad format. Lets go over the pros and cons of image ads for real estate now:

The Pros of Real Estate Static Image Ads:

Simple Format- Single Image Ads are the simplest and easiest to set up and get started with. You simply choose the picture, write your ad copy, and you’re good to go.

Highlight Important Aspects- Since you’re only showing your audience one picture instead of multiple or a video, you make sure they’ll see only whether you want them to see. If you want to highlight a certain aspect of your property, you can create an ad that prominently showcases that aspect. For example, if the kitchen or backyard is really great, you can show only that picture as the face of your property.

The Cons of Real Estate Static Image Ads:

Limited Interaction- There’s no way for your audience to interact with your ad itself aside from clicking on your call to action. This makes for an “all or nothing” situation wherein someone only has two choices- click on your ad or don’t.

Lack of Flexibility- Aside from creating entirely new ads, there’s no way to showcase different aspects of your properties- you’ll have to choose just the one you think will be the most effective. If you pick wrong, you may waste some of your budget on an ineffective ad.

 

 

 

 

Facebook Static Image Ads- Quick Start Guide

Because of the limitations of static image ads, if you are going to use them we suggest creating many different but similar ads with different images. This way, you can test for yourself which pictures are reasoning the most with your audience. Here, we’ll go over how to get started with this method step-by-step:

1. Choose a selection of different pictures you think are the most eye-catching and best for your ad. They shouldn’t be too in-depth, but should be intriguing. Choose at least 15- they can be similar pictures, as in different angles of the same shot, but they should be differentiable.

2. Create 15 (or however many images you’ve got) separate image ads in Facebook. They can all be under the same campaign and ad set. The easiest way to do this is through Facebook’s duplicate feature. Be sure you’re duplicating the ad itself, not the ad set or campaign.

3. Choose a low daily budget for each ad and run these ads for as long as it takes to get significant results. A higher budget will yield results more quickly, but this process can be done with as little as 5$ per day per ad.

4. Check your ads manager, and see which ads you’ve been running have the lowest cost per click. Usually, these will also have the most total clicks. These are the images people are clicking on the most.

5. Rank each ad by its cost-per-click- the lower the better. We now have our list of top performing images!

6. Turn off all ads except for the top 8, and increase their budget to get results faster. Run these top 8 images for at least another day, or however long it takes you to get significant results. The reason we do this is that usually the ranking will shift around among the top 8, but the rest of the images lower than rank 8 are generally not worth running at all. Of course, you can always include more images, or increase your cutoff number- maybe you include the top 16 images. This is just the method I’ve used for success.

7. After you’ve found your best performing images, you’ll be well on your way to creating some really effective, and simple, single image ads for Facebook. If you combine this method with the targeting method mentioned above, you’ll be sure to see quick results from your Facebook real estate ads.

 

 

 

 

Facebook Carousel Ads for Real Estate

 

Carousel ads are multiple images displayed next to each other that the user can scroll through. They allow you to draw your audience in with a really catching first image, then expound and showcase more about it in the following images. This way, you’re showing the small details to those you want to see it. You’re being both broad and specific at the same time. We’ll go over the pros and cons of Facebook carousel ads for real estate now:

The Pros of Carousel Ads for Real Estate:

Interactivity- Of all the ad formats Facebook has available, the carousel provides for the most interactivity. By allowing users to scroll through your images, you provide a sense of engagement, and make it more likely your brand name will stick in their head, even if they don’t click on the ad today.

Options- While the method of showing a really eye- catching first picture with more details in the following ones is a great one, you can also include only eye- catching pictures! Facebook also has an option to automatically show the picture that’s performing the best. However, the real magic comes when you put these methods together: run a carousel ad first, and see which picture people are reacting to the most. Then , use that image as the front one for your more in-depth carousel. This ensures you’re leveraging all the data Facebook has to choose the best possible image.

More Info- Carousel Ads provide by far the most space for unique text, allowing for much more expression than with a single image ad. However, by sure you’re not distracting from your pictures- they should always be the main focus. As a general rule, text in ads should be one of three things: Removing potential objections, explaining anticipated questions, or a call to action. If the text isn’t doing any of these things in the most concise manner possible, it’s probably time to look at tweaking your ad copy(text).

The Cons of Carousel Ads for Real Estate

Required Interaction- While interaction is a plus it should be noted that for users to see all of your ad, they’ll have to interact with it. This means that a large part of your impressions will be seeing only a portion of your ad. Although there are strategies to mitigate this factor- like allowing Facebook to show the best performing image first- it’s still something to keep in mind when designing a carousel ad. Because of this, you’ll want to front-load your content as much as possible. Just remember to keep it clean, as always.

Other than this fairly substantial downside to carousel ads, they can be a great way to start advertising on facebook, especially with real estate, both because of the highly visual nature of the market, and the desire for people to see multiple angles of everything. 

Facebook Carousel Ads for Real Estate- Quick Start Guide

 

Because of how useful carousel ads can be for Facebook advertising, we thought we’d put together a quick guide on how to get started with the format. This won’t be a fully in-depth guide, but it will get you some effective carousel ads up and running:

 

  1. Choose a selection of different pictures you think are the most eye-catching and best for your ad. They shouldn’t be too in-depth, but should be intriguing. Choose at least 15- they can be similar pictures, as in different angles of the same shot, but they should be differentiable.
  2. Create 15 (or however many images you’ve got) separate image ads in Facebook. They can all be under the same campaign and ad set. The easiest way to do this is through Facebook’s duplicate feature. Be sure you’re duplicating the ad itself, not the ad set or campaign.
  3. Choose a low daily budget for each ad and run these ads for as long as it takes to get significant results. A higher budget will yield results more quickly, but this process can be done with as little as 5$ per day per ad.
  4. Check your ads manager, and see which ads you’ve been running have the lowest cost per click. Usually, these will also have the most total clicks. These are the images people are clicking on the most.
  5. Rank each ad by its cost-per-click- the lower the better. We now have our list of top performing images!
  6. Turn off all ads except for the top 8, and increase their budget to get results faster. Run these top 8 images for at least another day, or however long it takes you to get significant results. The reason we do this is that usually the ranking will shift around among the top 8, but the rest of the images lower than rank 8 are generally not worth running at all. Of course, you can always include more images, or increase your cutoff number- maybe you include the top 16 images. This is just the method I’ve used for success.
  7. Rank each ad by it’s new cost-per-click. Here’s where things get just a little complex, but stay with me.
  8. Facebook Carousel ads allow for 4 images, and we’re going to use all 4 slots in two separate carousel ads:

 

The first carousel ad will look like this:
Rank #1
Rank #3
Rank #4
Rank #5

The Second carousel ad will look like this:
Rank #2
Rank #6
Rank #7
Rank #8

 

This method allows us to include all of the top performing images- after all, they’re probably pretty good, and it also allows us to showcase our two best performing images first- at the same time! It would be a shame to hide the beauty of Rank #2 behind Rank #1, so we’ve given it it’s own ad, with the lower ranking images to back it up. 

Really, you can think of it as a team versus a b team- sometimes the b team might surprise you, and outperform the a team. That’s why we have carousel ad #2- it gives the B team a chance. 

This is a simple step-by-step system that will get you some effective carousel ads up and running, and in the process learn which images your audience is responding to the most. Hopefully it helps jumpstart your Facebook carousel ads!

 

Facebook Video Ads for Real Estate

 

Because of the highly visual nature of real estate, Facebook video ads are especially conducive to the real estate market. There are a few different placements, and video ads have by far the best engagement metrics of any ad format on Facebook. Because of this, we recommend running at least one video ad, even if you’re running other ads at the same time. Let’s now go over the pros and cons of Facebook video ads for real estate:

The Pros of Facebook Video Ads for Real Estate

Complete View- Using video just gives your audience a more complete look at any individual property than any one image or series of images ever could. It’s the best way to get your information across in the least amount of time.

High Engagement- Video Ads have by far the best engagement metrics out of all ad formats available on Facebook, and drives more results faster.

Additional Metrics- When you run a video ad, Facebook keeps track of several different metrics, including video views, time watched, and post likes. With this, you can create more effective Facebook Audiences based on custom or lookalike audiences.

The Cons of Facebook Video Ads for Real Estate

Long Set-Up- While a simple video walkthrough of a property will do, the most effective Facebook video ads have substantial time and effort put into them. For example, you might splice together different rooms into a single video. Or even different properties into the same video.

Hard to Test- Because each video ad requires substantial time to set up, it’s harder to test multiple versions of your ad, which means most of your experimentation will come from audience testing.

Facebook video ads, by the number, are the most effective way to advertise on Facebook. However, it does require a substantial time investment to produce an effective video ad for real estate, so it’s important to make sure you’re doing a good job, and creating effective ads. Overall, we recommend running at least one video ad for your marketing on Facebook, even if it’s the only one. They’re that effective.

Facebook Ads For Real Estate

 

Overall, Facebook ads are an extremely effective method for real estate marketing, but you’ll have to get a lot of little things right. Facebook ads are a big topic, but we feel we’ve covered everything it will take to get started. If you’d like to learn more, sign up for our newsletter below!

 

How to Find US-Based Dropshipping Suppliers in 2021

 

With the incredible opportunity of dropshipping, it’s never been more apparent that product quality and shipping times matter, and one of the easiest ways to ensure these are consistent is to use suppliers based in the US. So in this article, We’ll go over exactly how to find US-Based Dropshipping Suppliers in 2021.

 

Obviously, it can be difficult to make contact directly with a supplier, especially if you’re just starting out and don’t have big numbers to throw around to catch the supplier’s attention. For this reason, most people in dropshipping use a dropshipping supplier. Some of these are better than others for US-Based suppliers, and we’ll go over some of the best ways to find US-Based products using them.

 

If you’re in a hurry, here’s a quick list of US-Based Dropshipping Suppliers:

 

  1. Spocket
  2. Modalyst
  3. FootwearUS
  4. iFuncity
  5. Teledynamics
  6. FragranceNet
  7. I&I Sports Supply
  8. Whitney Brothers
  9. Innovative Beauty
  10. Fashion Stories
  11. New Concepts Distributors International
  12. Parkflyers RC

 

We’ll go over each of these options in more detail now.

 

Spocket

 

We’ll start with my favorite, and the one that I use more often to this day to find winning products that ship from the US or EU. It’s similar to Oberlo in that it lets you import products directly to your store, but instead of sourcing from ALiexpress or other chinese suppliers, Spocket sources from companies with warehouses in the US and EU. 

 

Dropshipping Toolbox

 

Additionally, Spocket has a ton of different tools available, like product discovery, which makes it more of an all in one product. Similar to my favorite product discovery tool, Spocket has tons of filters to sort by when you’re looking for a product to dropship, including country shipped from and top customer country, my two top used.

 

Wholesale Discounts

 

One way Spocket makes itself more attractive to potential clients is by working out wholesale deals on your behalf to get both them and you the best prices. However, this comes with the downside of not being able to make custom deals with suppliers yourself. You just have to trust Spocket is doing that for you.

 

Sample Orders

 

Another often overlooked benefit of Spocket as a supplier is the ability to order sample products for yourself easily. If you’re looking for US-based suppliers, then you probably care about quality, and this function makes testing that quality for yourself much easier.

 

Automation Features

 

Anything Oberlo can do, Spocket can do that and more. Don’t worry about missing out on oberlo’s features if you switch to Spocket, as their system is arguably even better. From one-click important and fulfilment top automatic inventory management, it’s probably integrated into Spocket. 

 

24/7 Support

 

If you have a problem at any time, anywhere in the world, Spocket support is there for you. Their support team is both responsive and knowledgeable, and any time I couldn’t figure something out, they helped me solve the issue, whatever little thing that was. Spocket’s not a company that’ll leave you out to dry if you need help, whenever that might be.

 

Branded Invoicing

 

In an effort to counteract the inability to contact suppliers yourself from Spocket, they’ve developed their own branded invoicing system. Although this isn’t on the packaging, it still gives your store a nice touch of customization.

 

Spocket as a US-Based Dropshipping Supplier

 

Overall, Spocket is probably my favorite for US-based dropshipping products. They have great product discovery, support, and user features. Don’t take my word for it thought- Spocket has a free trial, so you can see if you like the system. If you ‘d like to start that trial, click here to be taken to Spocket’s website.

 

Modalyst

 

Modalyst is another more general supplier, like Spocket,  that sources from the US or EU, but has a slightly different focus and features. Namely, Modalyst is focused more on high-end products and luxury features, and getting the best prices for these items, as opposed to providing a wider product selection like Spocket does. For some niches, Modalyst can be a great option. If you’re selling something high-ticket, most customers are going to want it sooner rather than later, and Modaylst’s US and EU based warehoused help accomplish just that.

 

Automation

 

Just like Oberlo, Modalyst allows for easy integration into shopify, with a simple one-click install. After that, they also allow for easy automation with order management, shipping tracking, product management, and supplier management. Basically Modalyst has the standard dropshipping automation tools available in it.

 

FootWearUS

 

If your store is in the footwear and/or shoes niche, FootWearUS might be a great supplier for you!. As the name suggests, they’re based in the US, and offer dropshipping services with quick shipping because of this. They’ve also been around for a whole, which means you can trust them to deliver quality items quickly. Overall, if your store deals with shoes, consider FootWearUS!

 

No Logos

 

While it might seem strange, having absolutely no branding on your packaging can actually be a good thing. Although it would be better to have your own branded packaging for brand awareness, it’s still good to not have another company’s logo distracting from your brand.

 

Experienced Supplier

 

FootWearUS has been around for over 40 years, and they’re a family owned and operated business. This means that they both care about the company and know what they’re doing. You can feel comfortable putting your brand’s reputation in their hands.

 

Worldwide Shipping

 

While they are based in the US, and the fastest shipping times will be to the US, FootWearUS does offer worldwide shipping. If you just can’t find a substitute for one of their products and you’re willing to make the longer shipping times work, there’s always the option of international shipping.

 

IFuncity

 

This is a supplier that’s based in the US that focuses mostly on consumer electronics- cameras, photography equipment, and other electronics. When you’re choosing a supplier for dropshipping any kind of valuable and fragile item like electronics, you’ll want to make sure it’s coming from a quality supplier that will take care packaging the product, and this is where IFuncity comes in. Because they’re experienced and trusted, you’ll have the peace of mind that your products will arrive to their customers in one piece.

 

Branding Flexibility

 

Because IFuncity offers both branded and non branded products, you can choose which ones you’d like to use. Both have some benefits and some downsides: 

 

If you use branded products, you can create more of a lasting impact of your product overall in people’s minds , and make them more likely to come back to wherever they got the item. If you use non-branded items, you won’t have to worry about another company’s logo distracting from your own brand. 

 

If you do decide to sell branded items, make sure it’s something that blends in well with your own brand, and won’t be too jarring of a transition for your customers. Otherwise, they might think they’ve received the wrong product.

 

Intuitive Interface

 

One huge and often overlooked plus to IFuncity is the ease of its use! Their user interface is well designed and intuitive, and they provide you with a daily-updated product feed. Using the tool is easy, and it’s one reason why this supplier is on our list here.

 

Teledynamics

 

Teledynamics focuses on consumer electronics exclusively, and they’ve gotten really good at it. Based in the US, they’re a wholesale electronics distributor. However, don’t let the word “wholesale” scare you- they have no minimum order requirements. This means you can just right inot getting the best prices for dropshipping without spending a ton of money to get wholesale inventory.

 

Packaged with Care

 

Because of the nature of their products, Teledynamics takes great care to make sure they arrive to their customers safe and sound. Similar to IFuncity, you can be confident they’ll represent your brand well, with quality packaging- branded or not.

 

Scalable Opportunity

 

Although there is no minimum order requirement, Teledynamics does have opportunities for massive scaling. If you’re ready for that, they offer personalized terms on an individual basis, customized product and data streams, and top-of-the-line support. Make no mistake, this supplier is for more serious dropshippers.

 

FragranceNet

 

Selling perfume and cologne, FragranceNet is another company that takes great care with the packaging of their products. They aren’t necessarily prone to breaking during transport, but it is important to have well designed and clean packaging for any type of personal beauty product. If you use FragranceNet, you can be sure your customers will receive beautiful, clean packaging that will make your brand stand out from the rest. 

 

Product Catalog

 

Although they mainly focus on perfume and cologne, once you sign up for FragranceNet you’ll  have access to their entire catalog, including, candles, skincare products, and more. This makes it easy to find products to branch out to once you’ve decided on FragranceNet as your supplier.

 

I&I Sports Supply Company

 

As the name might suggest, I&I is a sporting good supply company. Like all the others on this list, they’re a US-based dropshipping supplier, which means they offer blind packaging- there won’t be any logos on the box.

 

Variety of Products

 

I&I offers a huge variety of different products in their catalog to choose from, and if your store is in the sporting niche, this supplier might be worth checking out.

 

Whitney Brothers

 

Whitney Brothers is a supplier that focuses exclusively on children’s furniture. This is a slightly more specific niche, and it can be hard to find suppliers, but Whitney Bothers is a reliable one.

 

Lifetime Warranty

 

They’re so confident in the quality of their products, Whitney Brothers offers an unlimited lifetime warranty for any of their products, so you can feel comfortable that they’re representing your brand well.

 

New Concepts Distributors

 

This is a US-based dropshipping supplier that focuses on underwear and shapewear. Although it’s not hard to find suppliers for this type of products, it can be difficult to find one that has both high quality items and ships from the US, which is where New Concepts Distributors comes in.

 

Easy Start

 

With no minimum order requirements, it’s easy to get started dropshipping Whitney Brothers items- they’d be thrilled to ship even one item to your customers.

 

Innovative Beauty

 

Beauty products are popular for dropshipping, and that’s no mistake. Being lightweight, small, and an impulse buy, beauty products are more conducive to dropshipping than you might expect. Because of this, there are a lot of suppliers trying to get in the game, and it can be hard to figure out which one is best for you. Although you’ll find lower prices on overseas suppliers, you can’t beat the shipping times and product quality of Innovative Beauty. If you can manage the lower profit margin from higher shipping costs, it might be worth trying out Innovative Beauty as your beauty product dropshipping supplier.

 

Made in the USA

 

Unlike some other distributors that simply purchase items abroad and then have them shipped to US warehouses for fulfilment, Innovative Beauty has all it’s products made locally in the US. This increases margins, but makes for higher quality products and provides an opportunity to build a sense of community with your customer base.

 

Fashion Stories

 

Fashion stories is a US-based dropshipping supplier that focuses on jewelry and other such accessories, such as watches, rings, necklaces, and bracelets.

 

Simple Pricing

 

Fashion Stories charges no other fee’s other than the product itself and shipping costs. This makes it easier to understand total product cost and calculate your effective margin after costs.

 

ParkflyersRC

 

As we’ve talked about before, anything with electronics in it has a greater importance on the quality of packaging. ParkflyersRC is no exception. They provide remote control electronic toys, and they provide them with clean, safe packaging and fast shipping times. As they’re a US-based supplier, everything is closer to your customer base.

 

Set-Up Fee

 

While ParkflyersRC doesn’t charge any additional fees per order for dropshipping, they do charge a one-time fee of 99$ to get started. This means you’ll have to be pretty serious about dropshipping with them to start.

 

How to find US-Based dropshipping suppliers in 2021

 

Although it may be popular and easy to start out dropshipping with overseas sup-pliers, the benefits of shipping from closer to home are just too good to ignore. Hopefully you found your niche covered in this list, and you’re ready to get started with your chosen supplier!

 

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

What are Facebook Shop’s Checkout Options?

 

Facebook Shop is relatively new to the e-commerce market, and there are still lots of basics to work out. For example, what are Facebook Shop’s checkout options?

 

Facebook Shop only has one checkout option, and that is through their own in-built Facebook checkout method. Facebook’s payment processor will handle the transaction, store the data, and conduct payouts to your account. This makes Facebook shop a convenient checkout method new to the market.

 

Why use Facebook Shop?

 

Because Facebook Shop is so new to the e-commerce scene, it’s difficult to determine exactly if it’s worth it to use their payment method. In this section, we’ll go over the pros and cons of Facebook Shop:

 

The Pros of Facebook Shop

 

Saved Payment Info- Because Facebook is such a trusted entity, people feel comfortable with Facebook saving their payment information for future use. This means that it can be auto-filled if they have bought anything for any shop on Facebook, not just yours. This helps create a more frictionless experience for your audience when it comes to the actual transaction.

 

Trusted Platform- Facebook has been around for a while, and people are now comfortable being on the platform, this also makes people more likely to enter their payment info, if they need to, because they feel comfortable on Facebook. This can boost conversions by taking advantage of Facebook’s in-built years of trustworthiness.

 

No New Accounts- Because your users are already logged into Facebook, especially if you’re using Facebook ads, they’ll already be logged into an account. This gives you a smoother checkout process and gives Facebook a wealth of data about your customers, which you can then leverage into more effective Facebook Ads.

 

Curated Content- When you’re selling on Facebook, you’re not being associated with the entire internet, just with the other stores on Facebook. This helps to create more trustworthiness because Facebook reviews all items published on their stores, like they do ads, and makes sure the items are high quality and not scams. Put simply, Facebook ensures you’re in good company when it comes to the other e-commerce stores on the platform.

 

Quality User Experience- unlike other e-commerce platforms where you have to build and manage the look and feel of your site, on Facebook Shop that’s all taken care of for you, with their built-in UI.

 

The Cons of Facebook Shop

 

Selling Fees- Similar to most other e-commerce platforms, Facebook Shop takes a percentage of all transactions made through their payment systems.

 

Long Payout Time- In contrast to other ecommerce platforms like Shopify, Facebook Shop takes 8-10 days to process payouts. For reference, Shopify takes only 2 days.

 

Review Process- Unlike just publishing on the web, if you use Facebook Shop all your products and descriptions are subject to Facebook’s approval and overview. Additionally, there will be a slight delay when trying to test new products.

 

Overall, using Facebook Shop makes for a smoother user experience but a more difficult store owner experience. You’ll have to determine if this trade-off is worth it to you and your store.

 

Shopify and Facebook Shops

 

Luckily, you don’t have to choose between using Facebook Shops or Shopify, as they integrate amazingly well. Once you’ve set up the Facebook sales channel in Shopify for your Facebook ads that you’ll undoubtedly be running, creating your Shopify Facebook shop is a one-click install.

 

When you create your Facebook shop, Facebook will automatically import your products and catalogs and begin a review process. You can also curate your product catalogs yourself if you prefer a more hands-on approach. 

 

After that’s been completed, you’re ready to begin selling on Facebook! However, you still need to set up your payment method, otherwise customers will be redirected to your website for payment, which can reduce your total conversion rate if someone was expecting to pay on Facebook. For this, you’ll want to set up Facebook Payments, which is a fairly simple process.

 

Facebook Shop and Etsy

 

You can connect your Etsy store to your Facebook Shop, and start taking advantage of Facebook’s in-built trust and smooth payment process. To do this, you’ll want to navigate to your shop settings in Etsy and select “connect Facebook”. After the process has been completed, you’re ready to set up your Etsy products on Facebook!

 

You’ll have to individually manage products and curate your catalogs before submitting them for the review process, and the integration with Etsy isn’t as smooth as it is with Shopify, but a couple extra features made it a tempting option for e-commerce:

 

The Like Button- By putting a like button right on your Etsy page and products allows you to build a Facebook audience easily without any extra work. By collecting the data of people that like your page, you’ll also be able to run more effective Facebook ads, if you so choose. Here’s how to ad a like button to your Etsy shop:

 

      1. Sign in to Facebook
      2. Sign in to Etsy
      3. Go to “your shop” in Etsy
      4. Go to “shop Settings” in Etsy
      5. Go to “links” in Etsy
      6. Select “connect to Facebook” in Etsy
      7. Select your store’s Facebook page
      8. You have a like button!

 

Shop Now- By having an extra call to action right on your front page, you’ll make it a lot more likely people will visit your shop. Additionally, if people don’t have to leave Facebook to view your Etsy products, they’ll be much more likely to make a purchase.

 

Facebook Shop Approval

 

The review and approval process for Facebook can sometimes be frustrating and obtuse, both for ads and for products and catalogs submitted to your shop. So here, we’ll go over some of the common problems and solutions for Facebook Shop Approval

 

Facebook Shop Product or Collection Pending

 

If you receive a message saying your products or collections are pending, it simply means Facebook is in the process of reviewing them. Sometimes, the review process for products takes longer than the review process for ads, but you should generally expect to see a decision within 48 hours at the longest.

 

Facebook Shop Not Approved

 

There could be a few reasons why Facebook might not have approved your product or collection, and they have a broad policy guideline resource for them here. If you think you’ve been wrongly rejected, or if you change something in your product, you can request a second review. Facebook will then take a second look at your shop or products. 

 

Keep in mind that Facebook looks at title, product description, and hero images, so be sure each of these are compliant with Facebook’s standards.

 

Here are some more specific requirements for businesses on Facebook:

 

Comply with commerce guidelines- Described by Facebook here.

 

Have a Facebook Page- Before you set up your Facebook Shop, you’ll need to have a business page with all the relevant info attached.

 

Connect a Catalog- You can’t just import one product into Facebook Shop, you’ll have to use catalogs.

 

Sell Physical Goods- If you’re selling something virtual like software or piano lessons, be prepared for Facebook to reject your shop because it’s not selling physical products.

 

Everything to Know about Facebook Shops

 

Facebook Shop is a relatively new thing to the e-commerce world, and it’s quickly shaking things up. Although it may be more difficult to set up and curate products on Facebook because of their review process, having a Facebook shop makes for a more seamless experience for the user, and a faster overall process.

 

If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

 

 

Are Shopify and Amazon Competitors?

 

You may know about the two online giants, Amazon and Shopify. They’ve been battling somewhat against each other for years in the eCommerce world. However, both are in massively different business sectors. Shopify powers over 600,000 businesses in all types of niches with their web designing and hosting platform. Whereas Amazon has an estimate of over 150 million unique US visitors a month. But does this mean they’re competitors?

 

From a business standpoint, both Amazon and Shopify are in completely different industries and don’t compete with each other directly. Amazon is an online marketplace where they and online sellers sell goods. As for Shopify they’re a website builder and help people construct their online stores for them to sell goods or services online.

 

Although Shopify themselves doesn’t directly compete with Amazon, you may find that some Shopify users sell the same or similar items on their websites. The owner of that website is competing with Amazon, but Shopify not. Although taking products away from Amazon and placing them on Shopify can see an increase of profit by around 10%, it’s much harder to generate sales and traffic to your own website organically.

 

Should I Use Shopify or Amazon to Sell on?

 

Now you understand the difference in industries between Amazon and Shopify. As you’re aware, you are able to sell on both platforms. But which one is the best and most profitable one? It’s hard to decide and depends on a multitude of different factors. Below I have broken down both Shopify and Amazon into pros and cons for you to easily understand what platform is best for your situation.

 

Pros and Cons of Selling on Shopify

 

First, let’s start with Shopify (as it’s my favorite). It’s the king of all website builders and has marketed itself superbly towards up-and-coming entrepreneurs and the go-getters. Creating a website can seem like a troublesome task to an individual that has no technical experience. Shopify has bypassed this issue by creating a website builder that enables the inexperienced to create stunning and beautiful websites.

 

Because of Shopify’s dedication towards the eCommerce world, they’ve invited all types of individuals to the industry from skills ranging from complete beginners to experts. This can be looked at as a gift and a curse. But overall, it shows the sheer simplicity and professionalism Shopify provides to its users.

 

With that being said, there are a great number of pros when selecting Shopify as your eCommerce platform.

 

Pros

  • 14-day free trial (there has been promotional offers that extend this up to 90 days).
  • Intuitive and flawless design.
  • Reasonably priced and affordable for most individuals.
  • The flexibility of design, control and many other features.
  • You own the rights to your store, allowing you to take legal ownership.
  • Additional apps can be added to increase the performance and experience of your website.
  • Automatically optimizes for mobile, tablet and desktop use.
  •  Opportunity to grow and expand.
  •  Much lower transaction and user fees than most other eCommerce platforms.
  •  

Although the pros make it look like the more dominant platform, they’re also some cons to this. Some that require much more effort than you think.

 

Cons

  • You need to be good at marketing and driving traffic to your website.
  • A large budget for marketing is needed unless you’re going the organic route.
  • If you’re building a brand, you will have to gain trust and build a good reputation.
  •  Low fees and additional applications sound great for a website. However, you’ll have to spend more to have access to these apps.
  • Using third-party payment gateways will occur another fee from that payment provider.

Realistically, Shopify is a great platform but requires some learning of other skills to get your website up to speed. The biggest flop with most Shopify businesses is that they can’t generate the traffic needed for conversions. Single-handedly, learning the basic or intermediate knowledge about marketing will certainly give you a head start to this business venture.

 

Pros and Cons of Selling on Amazon  

 

Next, let’s talk about Amazon. If you haven’t heard of Amazon, you’ve never browsed on the web. This eCommerce giant has led the online marketplace business model for over a decade. They see 100’s of millions of active users each day worldwide.

The concept behind Amazon is much different from Shopify as you won’t need to market your site or create a storefront. Amazon already has this covered so all you’ll need to do is purchase goods and sell them on Amazon. The business model itself sounds pretty easy, but it does require a lot more money to start up than Shopify as you’ll have to buy and hold stock (unless you do FBA).  

It can be time-consuming at first, but when you’ve added your ideal products and have a comfortable supply of both stock and sales. It can quickly generate a somewhat “passive” income that can easily be expandable by finding new fast selling products.

As a newbie or an advanced eCommerce marketplace seller, Amazon comes with various advantages when it comes to selling on their platform.

Pros

  •  No marketing required, instantly gain access to their organic and already active users.
  • Reputation is already built from customers.
  • You can potentially make sales your first day if you’ve selected the right product or products.
  • Sales, refunds and returns are made simple through their in-house payment gateway.
  • FBA is always an optional service and very scalable for fast-selling products.
  • Multiple different reports for sales, products and stock.

Amazon has made both the buying and selling experience very easy for each party member. But what cons are associated with selling on this eCommerce marketplace?

Cons

  • Huge fees (15-40% depending on your selling option) that are not claimable through business expenses.
  • You don’t own the listing or store. Amazon can potentially ban a product or your selling account with immediate effect without any prior notice. 
  •  Lacks in branding and flexibility.
  • Very low margin on most re-sellable goods as there’s so much competition.

Both the pros and cons weigh each other out. Although it’s easier to make money on Amazon you have to also abide by their rules, make a much lower margin and deal with potential bans on certain products. I’ve been in this situation and having just ordered non-refundable stock from halfway across the world, it isn’t the best feeling.

 

Final Verdict

 

After providing the pros and cons of both Shopify and Amazon, I thought it would be greatly beneficial to add my final verdict based on some important factors of eCommerce.

Versatility – Due to the lack of customizable features and branding that Amazon offers on their marketplace, Shopify wins this element as you’re able to build a trustworthy brand from their website builder.

Ease of Selling – As a beginner, by far the easiest platform to start selling on is Amazon. You won’t have to learn any additional skills like marketing and will just have to improve your product research and stock management.

Most profitable – This factor is a hard one to decide on as both can be extremely profitable if scaled and utilized correctly. However, if you’re good at marketing your product and have good branding. By far, Shopify will out-earn your Amazon efforts.

Scalability – Both can be scaled in different ways. For Amazon, you’d have to up your original product range and for Shopify you’ll have to up your marketing efforts. Both can be scaled nicely but Amazon may require more physical people to pick and pack goods unless you are using FBA. 

 

Are Shopify and Amazon Competitors?

 

 

As you can see, the answer isn’t quite as simple as it might seem at first. Hopefully this article helped you understand just how Amazon and Shopify are similar and different, and clear up some potential confusion. If you’d like to learn more, sign up for our newsletter below and become an e-commerce genius!

Are Facebook Ads Display Ads?

You can advertise all over the internet in different shapes, sizes, formats and much more to your chosen audience. Displays ads are one way in which you can market to them, and they work very well in some cases. That’s when a thought sprung to mind the other day- are Facebook ads considered display ads?

Yes, Facebook ads are deemed to be display ads. These are not to be mixed up with a display ad network, as these advertise on a vast number of websites on the web rather than just the associated ones that are connected to Facebook’s advertising network (Facebook & Instagram).

As you can tell, Facebook ads are considered to be display ads. You may or may not know about display networks, these are commonly confused with the display ad format. These companies only show display ads on a flurry of websites rather than just one.

 

What Is Display Advertising?

 

To make this topic much clearer, I thought I would discuss what display advertising generally is as a whole topic.

 

Display advertising is a method of digital marketing that attracts an audience over to your website. These adverts can be found on traditional websites, news sites and even social media platforms. A display advert can consist of a few formats but are often seen in a text, image or video display. They’d then have a call to action on the display and the viewer can click it to be redirected to the product or service you are offering.

 

Most types of display advertising either on a sole website or through a network are charged on a cost-per-click (CPC) basis. However, there have been cases in which they also charge by cost-per-mile (CPM) which is an average cost per 1000’s impressions of an ad.

 

As with most ad format types, you still reek the benefit of creating retargeting campaigns and custom audiences on Facebook. These are extremely powerful as you’ll be able to angle the marketing content towards customers that have already performed an action on your previous marketing efforts or website.

 

Types of Display Ads Used on Facebook

 

If you’re new to the whole digital marketing world, you may not be aware of what type of display ads are used on Facebook. Below you can see these and the specs needed to create them.

 

Carousel

 

The carousel ad is one of the more complex and advanced types of display advertising that Facebooks offers and allows you to integrate multiple different visuals (either video or photo) in a sideshow-like way. Each slideshow or “card” as some people like to say, has its own individual image or video of a certain product and services you offer.

 

If you have a large product catalog this display type works superbly. Here you’ll be able to show off multiple groups of items or categories that are found on your website. A great feature found on carousel ads is that each card has its own unique link so you’re able to link directly to that specific page.

 

Specifications for both image and video carousel ads:

Images

  •  Image size: 1080×1080 px
  • Minimum width/height: 600 px
  • Maximum image size: 30MB per image

Video

  • Video size: 1080×1080 px
  • Video file size: up to 4GB
  • Minimum width/height: 600 px

Photo

 

The most common ad format you’ll see on Facebook is a photo ad. It’s almost guaranteed that if you pull your Facebook up either on your mobile device or desktop, you’ll see some type of photo ad on Facebook almost instantly.

 

They can be powerful if utilized correctly, easy to test and a less harsh way to advertise to potential customers. Your Facebook photo ad will appear on the targeted user’s newsfeed like any other post would. Creating something that is native and doesn’t scream “advertising” too much, works best here.

 

Photos are great display ads whether you are a novice or a professional marketer and should be applied in your marketing plan. As mentioned above, testing these are extremely easy as you’ll be able to make multiple different ad copies showing different angles with ease.

 

Specifics for photo ads:

  • Image size: 1200×628 pixels (px)
  •  Minimum width and height: 600 px

Right column

 

An advertising format that isn’t commonly used on Facebook and this is the right column ad format. As you can tell from the name, these are found on the right of a Facebook feed. However, these are only shown on desktop and not mobile.

 

They consist of a small photo and a tiny amount of text which links to your website. They work great for brand exposure, but they aren’t commonly used in the digital marketing world. This advertising format is basic and isn’t something you’ll see a huge return on investment (ROI) in. 

 

Specifics for right-column ads:

  •  Image size: 1200×628 px
  • Minimum height/width: 600 px

Video

 

Video ads can be much more engaging and harder to scroll over than photo ads and have been used over the years of online marketing. From personal experiences, I’ve found great conversion rates from video ads. But be assured, you have to make quality and well-thought about ads if you want to achieve success from this type of advertising format.

 

Using video is an easier way to demonstrate your product or service. Like most advertising formats on Facebook, this is also found within the targeted user’s feed. They look native to the eye, and I recommend you create something that stops the scrolling on a potential customer.

 

Specifics for video ads:

    • Minimum dimensions: 600×315 px
    •  Maximum video length: 240 minutes (Normally seen in brief 20-30 second videos)
  • Maximum file size: 4GB

 

Dynamic Product

 

This ad format is dedicated to marketers that are advertising products. A dynamic product ad shares similarities with a carousel ad and is retargeted towards existing customers or user’s data.

 

The word dynamic is a big giveaway to how the advertising format works, it is constructed by data that is found on your Facebook pixel. It’ll track your user’s movements and see which products they view or show interest in. After a customer has searched over your website, that data is stored. The dynamic ad will then automatically re-target that customer and show them advertisements based on the products they have just looked at.

 

I really like this ad format and Facebook has made it very easy to re-target potential customers. I like how it’s personal to the user and I’ve seen people gain some great results from it.

 

Specifics for dynamic product ads:

Image size: 1200×628 px

Collection

 

Collection ads are a mobile-only format and are considered one of the best marketing techniques to showcase your products to Facebook users. It enables you to showcase an array of different products that you sell on your website, it creates great brand awareness and helps customers understand what your shop is about before going to it.

 

When creating a collection ad there are two options. These are an instant lookbook and instant storefront. Each option is great but works in different ways. A lookbook uses photos to help people understand and explore your products. As for a storefront, it uses a grid-type layout that advertises multiple products in one place.

 

Specification for collection ads:

Image size: 1200 x 628 px